North America E-liquid Market Size, Share & Trends Analysis Report By Type (Bottled and Pre-Filled), By Distribution Channel, By Flavor Type, By Country and Growth Forecast, 2024 - 2031

North America E-liquid Market Size, Share & Trends Analysis Report By Type (Bottled and Pre-Filled), By Distribution Channel, By Flavor Type, By Country and Growth Forecast, 2024 - 2031

The North America E-liquid Market would witness market growth of 13.1% CAGR during the forecast period (2024-2031).

The US market dominated the North America E-liquid Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,393 million by 2031. The Canada market is experiencing a CAGR of 15.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.6% during (2024 - 2031).

This market has experienced a significant evolution over the past decade, driven by the surge in the popularity of electronic cigarettes (e-cigarettes) and vaping devices. This, also known as vape juice, are liquids used in vaping devices to create the vapor that users inhale. These liquids typically combine propylene glycol (PG), vegetable glycerin (VG), nicotine, and flavorings.

These are primarily designed for use in e-cigarettes and other vaping devices, serving as the main source of vapor in these devices. The most significant application of this is in personal vaping devices such as e-cigarettes, mods, and pod systems. Vaping has emerged as a popular alternative to traditional smoking, especially among smokers looking for a less harmful method of nicotine consumption.

In the United States, a major factor propelling the growth of this market is the increasing health consciousness among consumers and the growing desire for smoking alternatives. Traditional cigarette smoking is strongly linked to serious health risks, such as lung cancer, heart disease, and respiratory issues. As these health concerns become more widely known, many smokers are actively seeking alternatives that are perceived to be less harmful. In Mexico, the growing popularity of vaping among younger generations is a significant driver for this market. Young Mexicans, particularly those in urban areas, are increasingly adopting vaping as an alternative to smoking traditional cigarettes. This demographic is often drawn to vaping not only because of its potential as a smoking cessation tool but also due to the social and cultural trends surrounding it. Thus, due to the above factors, the market is growing.

Based on Type, the market is segmented into Bottled and Pre-Filled. Based on Distribution Channel, the market is segmented into Online and Retail Store (Convenience Stores, Specialty Stores, Tobacconist, Drug Stores, and News Stands). Based on Flavor Type, the market is segmented into Tobacco, Fruits & Nuts, Menthol, Dessert, Chocolate, and Other Flavor Type. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Black Note, Inc.
• Breazy, Inc.
• Vaporesso
• Air Factory E-liquids LLC
• Nicopure Labs LLC
• Juul Labs, Inc.
• FlavourArt S.r.l.
• KangerTech-Shenzhen Kanger Technology Co., Ltd

North America E-liquid Market Report Segmentation

By Type

• Bottled
• Pre-Filled

By Distribution Channel

• Online
• Retail Store
• Convenience Stores
• Specialty Stores
• Tobacconist
• Drug Stores
• News Stands

By Flavor Type

• Tobacco
• Fruits & Nuts
• Menthol
• Dessert
• Chocolate
• Other Flavor Type

By Country

• US
• Canada
• Mexico
• Rest of North America