North America Yoga Mat Market Size, Share & Industry Trends Analysis Report By Material, By Distribution Channel (Specialty Store, Departmental Store & Hypermarket, and Online Channel), By End User, By Country and Growth Forecast, 2022 - 2028

North America Yoga Mat Market Size, Share & Industry Trends Analysis Report By Material, By Distribution Channel (Specialty Store, Departmental Store & Hypermarket, and Online Channel), By End User, By Country and Growth Forecast, 2022 - 2028

The North America Yoga Mat Market would witness market growth of 5.2% CAGR during the forecast period (2022-2028).

The most grippy mats are suited for the more vigorous forms of yoga, such as Ashtanga Vinyasa and hot yoga, although they may be less comfortable and show stains more rapidly. For practices like yin yoga, where positions are held for longer periods, more cushioned mats are ideal. Although thinner and lighter, travel mats have less cushioning.

Cotton futon mats are used in some yoga sessions in Scandinavia. They consist of a mattress with pockets of batting, typically cotton, occasionally wool, or a blend of cotton and polyester, and a machine-washable cover. They provide good grip and comfort. However, futons weigh up to 4.7 kg, making them far heavier than comparable mats. Five yoga instructors were questioned by Yoga Journal about their opinions on yoga mats. Although they had quite different brand preferences—some went with the conventional "sticky" kind—they all agreed that mats shouldn't be slippery.

According to a poll conducted by Yoga Alliance and Yoga Journal, there are currently 37 million yoga practitioners in the United States, and this figure is steadily rising. The results also indicate that women participate more actively in yoga than men. Americans spend a lot of money each year on yoga lessons, apparel, and accessories like mats and equipment. Children are included in the number of practitioners together with adults and women. There are several manufacturers of yoga pants in the United States who want to open stores in Canada and Mexico.

The US market dominated the North America Yoga Mat Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $2,866.4 million by 2028. The Canada market is poised to grow at a CAGR of 7.6% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 6.7% during (2022 - 2028).

Based on Material, the market is segmented into PVC, Rubber, Thermoplastic Elastomer, Polyurethane, and Cotton/Jute. Based on Distribution Channel, the market is segmented into Specialty Store, Departmental Store & Hypermarket, and Online Channel. Based on End User, the market is segmented into Yoga & Fitness Clubs, Household, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, Lululemon Athletica, Inc., Hugger Mugger Company, Inc., Manduka, LLC, Prana (Columbia Sportswear Company), Aurorae, LLC, Ecoyoga Ltd., EuProMed s.r.o., Jade Yoga, and Yaazhtex.

Scope of the Study

Market Segments covered in the Report:

By Material

  • PVC
  • Rubber
  • Thermoplastic Elastomer
  • Polyurethane
  • Cotton/Jute
By Distribution Channel
  • Specialty Store
  • Departmental Store & Hypermarket
  • Online Channel
By End User
  • Yoga & Fitness Clubs
  • Household
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Adidas AG
  • Lululemon Athletica, Inc.
  • Hugger Mugger Company, Inc.
  • Manduka, LLC
  • Prana (Columbia Sportswear Company)
  • Aurorae, LLC
  • Ecoyoga Ltd.
  • EuProMed s.r.o.
  • Jade Yoga
  • Yaazhtex
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Yoga Mat Market, by Material
1.4.2 North America Yoga Mat Market, by Distribution Channel
1.4.3 North America Yoga Mat Market, by End User
1.4.4 North America Yoga Mat Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. North America Yoga Mat Market by Material
3.1 North America PVC Market by Country
3.2 North America Rubber Market by Country
3.3 North America Thermoplastic Elastomer Market by Country
3.4 North America Polyurethane Market by Country
3.5 North America Cotton/Jute Market by Country
Chapter 4. North America Yoga Mat Market by Distribution Channel
4.1 North America Specialty Store Market by Country
4.2 North America Departmental Store & Hypermarket Market by Country
4.3 North America Online Channel Market by Country
Chapter 5. North America Yoga Mat Market by End User
5.1 North America Yoga & Fitness Clubs Market by Country
5.2 North America Household Market by Country
5.3 North America Others Market by Country
Chapter 6. North America Yoga Mat Market by Country
6.1 US Yoga Mat Market
6.1.1 US Yoga Mat Market by Material
6.1.2 US Yoga Mat Market by Distribution Channel
6.1.3 US Yoga Mat Market by End User
6.2 Canada Yoga Mat Market
6.2.1 Canada Yoga Mat Market by Material
6.2.2 Canada Yoga Mat Market by Distribution Channel
6.2.3 Canada Yoga Mat Market by End User
6.3 Mexico Yoga Mat Market
6.3.1 Mexico Yoga Mat Market by Material
6.3.2 Mexico Yoga Mat Market by Distribution Channel
6.3.3 Mexico Yoga Mat Market by End User
6.4 Rest of North America Yoga Mat Market
6.4.1 Rest of North America Yoga Mat Market by Material
6.4.2 Rest of North America Yoga Mat Market by Distribution Channel
6.4.3 Rest of North America Yoga Mat Market by End User
Chapter 7. Company Profiles
7.1 Adidas AG
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Regional Analysis
7.1.4 Research & Development Expense
7.2 Lululemon Athletica, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Product Launches and Product Expansions:
7.3 Hugger Mugger Company, Inc.
7.3.1 Company Overview
7.4 Manduka, LLC
7.4.1 Company Overview
7.5 Prana (Columbia Sportswear Company)
7.5.1 Company Overview
7.6 Aurorae, LLC
7.6.1 Company Overview
7.7 Ecoyoga Ltd.
7.7.1 Company Overview
7.8 EuProMed s.r.o.
7.8.1 Company Overview
7.9 Jade Yoga
7.9.1 Company Overview
7.1 Yaazhtex
7.10.1 Company Overview

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings