North America Whey Protein Market Size, Share & Trends Analysis Report By Distribution Channel, By Type, By Application, By Country and Growth Forecast, 2024 - 2031
The North America Whey Protein Market would witness market growth of 10.0% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 37,655.6 tonnes, showcasing a growth of 13.5% (2020-2023).
Supermarkets and hypermarkets are significant distribution channels in the whey protein market, offering a wide range of products to a large customer base. These retail outlets provide convenience and accessibility, attracting consumers who prefer to shop in-person and make quick, bulk purchases. Supermarkets typically offer whey protein products in various forms, including protein powders, ready-to-drink shakes, and protein bars, catering to both health-conscious consumers and athletes. Thus, 5,148.5 tonnes of whey protein is expected to be sold by supermarkets and hypermarkets in Canada by the year 2031.
The US market dominated the North America Whey Protein Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,463.8 million by 2031. The Canada market is experiencing a CAGR of 11.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 11.7% during (2024 - 2031).
Social media and fitness influencers have amplified whey protein’s popularity, with figures like Dwayne "The Rock" Johnson promoting its benefits to millions. Markets like India and China have seen localized whey protein innovations, with startups like HealthKart introducing region-specific products. Endurance athletes participating in events like the Boston Marathon rely on hydrolyzed whey for rapid absorption.
Moreover, technological advancements have enabled specialized products like whey protein isolates for lactose-intolerant individuals. This blend of consumer education, professional influence, and product innovation underscores whey protein’s pivotal role in the evolving sports nutrition landscape.
The whey protein market in North America has experienced substantial growth due to increasing consumer awareness of its health benefits, nutritional value, and versatility across various dietary and fitness applications. The region benefits from advanced processing technologies, robust supply chains, and a growing demand for high-protein products. North America distinguishes itself as a significant contributor to industry, emphasizing the promotion of locally sourced dairy products and the incorporation of whey protein into a variety of culinary and beverage applications. Additionally, government initiatives to support dairy farming and innovation in protein processing have further bolstered the market.
Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Speciality Stores, Online Stores, and Other Distribution Channels. Based on Type, the market is segmented into Whey Protein Concentrates (WPC), Whey Protein Isolates (WPI), and Whey Protein Hydrolysates (WPH). Based on Application, the market is segmented into Sports Nutrition, Dietary Supplements, Infant Formula, Beverages, and Food & Feed Additives. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Kerry Group plc.
- Glanbia PLC
- Fonterra Co-operative Group Limited
- Arla Foods Amba
- Carbery Group Ltd.
- Lactalis Group
- Maple Island, Inc.
- Leprino Foods Company
- Agropur Dairy Cooperative (Davisco Foods International, Inc.)
- NOW Foods, Inc.
By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)
- Supermarkets & Hypermarkets
- Speciality Stores
- Online Stores
- Other Distribution Channels
- Whey Protein Concentrates (WPC)
- Whey Protein Isolates (WPI)
- Whey Protein Hydrolysates (WPH)
- Sports Nutrition
- Dietary Supplements
- Infant Formula
- Beverages
- Food & Feed Additives
- US
- Canada
- Mexico
- Rest of North America
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Whey Protein Market, by Distribution Channel
- 1.4.2 North America Whey Protein Market, by Type
- 1.4.3 North America Whey Protein Market, by Application
- 1.4.4 North America Whey Protein Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
- Chapter 4. Recent Strategies Deployed in Whey Protein Market
- Chapter 5. North America Whey Protein Market by Distribution Channel
- 5.1 North America Supermarkets & Hypermarkets Market by Country
- 5.2 North America Speciality Stores Market by Country
- 5.3 North America Online Stores Market by Country
- 5.4 North America Other Distribution Channels Market by Country
- Chapter 6. North America Whey Protein Market by Type
- 6.1 North America Whey Protein Concentrates (WPC) Market by Country
- 6.2 North America Whey Protein Isolates (WPI) Market by Country
- 6.3 North America Whey Protein Hydrolysates (WPH) Market by Country
- Chapter 7. North America Whey Protein Market by Application
- 7.1 North America Sports Nutrition Market by Country
- 7.2 North America Dietary Supplements Market by Country
- 7.3 North America Infant Formula Market by Country
- 7.4 North America Beverages Market by Country
- 7.5 North America Food & Feed Additives Market by Country
- Chapter 8. North America Whey Protein Market by Country
- 8.1 US Whey Protein Market
- 8.1.1 US Whey Protein Market by Distribution Channel
- 8.1.2 US Whey Protein Market by Type
- 8.1.3 US Whey Protein Market by Application
- 8.2 Canada Whey Protein Market
- 8.2.1 Canada Whey Protein Market by Distribution Channel
- 8.2.2 Canada Whey Protein Market by Type
- 8.2.3 Canada Whey Protein Market by Application
- 8.3 Mexico Whey Protein Market
- 8.3.1 Mexico Whey Protein Market by Distribution Channel
- 8.3.2 Mexico Whey Protein Market by Type
- 8.3.3 Mexico Whey Protein Market by Application
- 8.4 Rest of North America Whey Protein Market
- 8.4.1 Rest of North America Whey Protein Market by Distribution Channel
- 8.4.2 Rest of North America Whey Protein Market by Type
- 8.4.3 Rest of North America Whey Protein Market by Application
- Chapter 9. Company Profiles
- 9.1 Kerry Group PLC
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental and Regional Analysis
- 9.1.4 Research & Development Expenses
- 9.1.5 SWOT Analysis
- 9.2 Glanbia PLC
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Segmental and Regional Analysis
- 9.2.4 Research & Development Expenses
- 9.2.5 Recent strategies and developments:
- 9.2.5.1 Product Launches and Product Expansions:
- 9.2.6 SWOT Analysis
- 9.3 Fonterra Co-operative Group Limited
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Regional Analysis
- 9.3.4 Research & Development Expense
- 9.3.5 SWOT Analysis
- 9.4 Arla Foods amba
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Regional Analysis
- 9.4.4 Research & Development Expense
- 9.4.5 SWOT Analysis
- 9.5 Carbery Group Ltd.
- 9.5.1 Company Overview
- 9.5.2 Recent strategies and developments:
- 9.5.2.1 Product Launches and Product Expansions:
- 9.6 Lactalis Group
- 9.6.1 Company Overview
- 9.6.2 Recent strategies and developments:
- 9.6.2.1 Product Launches and Product Expansions:
- 9.6.2.2 Acquisition and Mergers:
- 9.7 Maple Island, Inc.
- 9.7.1 Company Overview
- 9.8 Leprino Foods Company
- 9.8.1 Company Overview
- 9.9 Agropur Dairy Cooperative (Davisco Foods International, Inc.)
- 9.9.1 Company Overview
- 9.10. NOW Foods, Inc.
- 9.10.1 Company Overview
- 9.10.2 SWOT Analysis
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