North America Wet Wipes Market By Product (Baby Wipes, Flushable Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, and Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Pharmacy, E-commerce, and Others), By Country, Oppor

North America Wet Wipes Market By Product (Baby Wipes, Flushable Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, and Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Pharmacy, E-commerce, and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027

The North America Wet Wipes Market would witness market growth of 3.5% CAGR during the forecast period (2021-2027).

Wet wipes are highly-demanded consumer goods which can be easily afforded by the consumers. Wet wipes are a very low-cost product that allows people with less spending power to purchase and use this product to attain easy hygiene at a lesser cost. Moreover, wet wipes are available on a significant variety of distribution channels such as general stores, supermarkets, and online retail which increases the accessibility of customers to the product.

Due to the rapid adoption of urbanization, concerns related to hygiene, safety, and personal care are continuously increasing among the people. Wet wipes comprise the attribute of offering cleanliness along with various effects on the skin such as moisturization. Moreover, cleaning the face with wet wipes gives a more refreshed look and better experience to the customer.

The US is a country with increased utilization of wet wipes. The US FDA has announced that wet wipes, which are now considered cosmetics, must comply with Article 6 of the Measures for Cosmetic Hygiene Management. The labeling, packaging, and sanitary criteria stipulated in the rule must be followed by companies manufacturing or importing these products. Wet wipes, particularly those for infants, medicinal, or cosmetic purposes, are regulated by the US FDA.

The US market dominated the North America Wet Wipes Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $8.4 billion by 2027. The Canada market is expected to witness a CAGR of 5.9% during (2021 - 2027). Additionally, The Mexico market would experience a CAGR of 4.9% during (2021 - 2027).

Based on Product, the market is segmented into Baby Wipes, Flushable Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Pharmacy, E-commerce, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Nice-Pak Products, Inc., Kimberly-Clark Corporation, WipesPlus, PDI Healthcare, Inc., Essity Aktiebolag (publ), Reckitt Benckiser Group PLC, The Clorox Company, The Procter and Gamble Company, and The Honest Company, Inc.

Scope of the Study

Market Segments covered in the Report:

By Product

• Baby Wipes
• Flushable Wipes
• Facial & Cosmetic Wipes
• Hand & Body Wipes, and
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Pharmacy
• E-commerce, and
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• Nice-Pak Products, Inc.
• Kimberly-Clark Corporation
• WipesPlus
• PDI Healthcare, Inc.
• Essity Aktiebolag (publ)
• Reckitt Benckiser Group PLC
• The Clorox Company
• The Procter and Gamble Company
• The Honest Company, Inc.

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