North America Virtual Fitting Room Market Size, Share & Industry Trends Analysis Report

North America Virtual Fitting Room Market Size, Share & Industry Trends Analysis Report By End-use, By Component (Software (Cloud and On-premise), Hardware and Services), By Application, By Country and Growth Forecast, 2023 - 2030

The North America Virtual Fitting Room Market would witness market growth of 23.1% CAGR during the forecast period (2023-2030).

Virtual Reality (VR) and Augmented Reality (AR) technologies, which provide increased realism and immersion, are predicted to accelerate market development in virtual fitting room solutions dramatically. Additionally, many businesses are quickly investigating how to include VR shopping experiences in their actual stores and online platforms since it improves the user's buying experience, which is anticipated to fuel the market development during the projected period.

The fashion retail sector was hesitant to adopt virtual fitting rooms, which at first looked as 2D overlays imitating in-store changing rooms. Due to the introduction of 3D technologies that precisely identify user sizes using mannequins, the industry has lately seen increased demand. To improve client confidence and lower return/exchange rates brought on by size and fitting concerns, virtual 3D fitting rooms act as collaborative platforms between consumers and fashion businesses. Over the projected period, the need for virtual fitting room technology is expected to increase due to the rising popularity of smart technologies like high-definition lenses, smart mirrors, and powerful smartphone cameras.

In North America, the use of virtual changing rooms has substantially increased. The main drivers of the market's expansion are the strong uptake of cutting-edge technologies, such as AR and VR, and the region's exceptionally high reliance on internet-based services. Customers in the area spend much more time shopping online since they want to spend less time in retail locations. According to the International Trade Association, Canadians have embraced internet shopping in the face of a significant disruption in retail channels. Over 27 million Canadians used eCommerce in 2022, making up over 75% of the country's population. In 2025, this percentage is projected to increase to 77.6%.

The US market dominated the North America Virtual Fitting Room Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $4,000.5 million by 2030. The Canada market is poised to grow at a CAGR of 25.8% during (2023 - 2030). Additionally, The Mexico market would witness a CAGR of 24.7% during (2023 - 2030).

Based on End-use, the market is segmented into Virtual Store and Physical Store. Based on Component, the market is segmented into Software (Cloud and On-premise), Hardware and Services. Based on Application, the market is segmented into Apparel, Eyewear, Footwear, Beauty & Cosmetic and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Zugara Inc., Sizebay (Bossanova Investimentos), Magic Mirror, Zalando SE (Fision AG), MemoMi Labs Inc. (Walmart Inc.), SenseMI Smart Solutions (Viubox), Else Corp Srl, FXGear Inc., Metail Limited (TAL Apparel), and Snap, Inc. (Fit Analytics).

Scope of the Study

Market Segments covered in the Report:

By End-use

• Virtual Store
• Physical Store

By Component

• Software
• Cloud
• On-premise
• Hardware
• Services

By Application

• Apparel
• Eyewear
• Footwear
• Beauty & Cosmetic
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• Zugara Inc.
• Sizebay (Bossanova Investimentos)
• Magic Mirror
• Zalando SE (Fision AG)
• MemoMi Labs Inc. (Walmart Inc.)
• SenseMI Smart Solutions (Viubox)
• Else Corp Srl
• FXGear Inc.
• Metail Limited (TAL Apparel)
• Snap, Inc. (Fit Analytics)

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