North America Tongue Cleaner Market Size, Share & Trends Analysis Report By Material, By Distribution Channel (Supermarket/Hypermarket, Retail Store, Online Store, and Others), By Demographics, By Country and Growth Forecast, 2024 - 2031

North America Tongue Cleaner Market Size, Share & Trends Analysis Report By Material, By Distribution Channel (Supermarket/Hypermarket, Retail Store, Online Store, and Others), By Demographics, By Country and Growth Forecast, 2024 - 2031

The North America Tongue Cleaner Market would witness market growth of 4.1% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 18,382.6 thousand units, showcasing a growth of 10.2% (2020-2023).

Consumers often choose metal tongue cleaners for their effectiveness, sustainability, and the assurance of a thorough cleaning experience, making them a popular choice in the diverse landscape of oral care products. Metal materials offer durability and effectiveness in maintaining oral hygiene. Typically made from stainless steel or copper, these tongue cleaners are valued for their robustness and antimicrobial properties. Therefore, in United States, 9,709.4 thousand units of metal tongue cleaners would be sold by the year 2031.

The US market dominated the North America Tongue Cleaner Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $108,955.7 Thousands by 2031. The Canada market is exhibiting a CAGR of 6.3% during (2024 - 2031). Additionally, The Mexico market would experience a CAGR of 5.4% during (2024 - 2031).

A tongue cleaner, also known as a tongue scraper or tongue brush, is a dental hygiene tool specifically designed for cleaning the tongue's surface. It removes bacteria, food debris, dead cells, and other residues that can accumulate on the tongue's surface and contribute to bad breath (halitosis) and oral hygiene issues.

Tongue cleaners serve several important applications in maintaining oral hygiene and overall health. The primary function of tongue cleaners is to remove bacteria, food particles, dead cells, and other debris that accumulate on the tongue's surface. This buildup can harbor bacteria responsible for bad breath (halitosis), plaque formation, and oral diseases. Tongue cleaners are highly effective in reducing bad breath by eliminating the source of odor-causing bacteria on the tongue. The bacterial film on the tongue's surface, especially towards the back where most bacteria accumulate, can contribute significantly to halitosis.

The expansion of the personal care industry in Mexico includes heightened awareness of oral hygiene practices. Dental health education campaigns and promotions by personal care brands emphasize the importance of tongue cleaning in preventing bad breath, reducing bacteria, and promoting oral health. This awareness encourages consumers to incorporate tongue cleaners into daily oral care routines.

According to the International Trade Administration (ITA), Mexico's personal care products industry is estimated at USD 7.24 million in 2022, making it an important sub-sector of consumer goods in Mexico. Exports of personal care products from Mexico in 2022 amounted to USD 2.2 billion, and the top three destinations for these exports were the United States, which had over 55 percent, and the rest to Central and South America. Hence, the increasing personal care industry and high rates of dental visits are driving the market's growth.

Based on Material, the market is segmented into Metal, and Plastic. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Retail Store, Online Store, and Others. Based on Demographics, the market is segmented into Adults, and Kids. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Church & Dwight Co., Inc.
• Oxyfresh Worldwide, Inc.
• AMANO Products limited
• Wisdom Toothbrushes Ltd.
• Banyan Botanicals Products
• Prestige Consumer Healthcare, Inc.
• supersmile
• TePe Munhygienprodukter AB
• Dr. Tung's Products, Inc.

North America Tongue Cleaner Market Report Segmentation

By Material (Volume, Thousand Units, USD Million, 2020-2031)

• Metal
• Plastic

By Distribution Channel (Volume, Thousand Units, USD Million, 2020-2031)

• Supermarket/Hypermarket
• Retail Store
• Online Store
• Others

By Demographics (Volume, Thousand Units, USD Million, 2020-2031)

• Adults
• Kids

By Country (Volume, Thousand Units, USD Million, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America