North America Telecom Analytics Market Size, Share & Trends Analysis Report By Deployment Model, By Organization Size (Large Enterprises and Small & Mid-Sized Enterprises), By Component, By Application, By Country and Growth Forecast, 2024 - 2031

North America Telecom Analytics Market Size, Share & Trends Analysis Report By Deployment Model, By Organization Size (Large Enterprises and Small & Mid-Sized Enterprises), By Component, By Application, By Country and Growth Forecast, 2024 - 2031

The North America Telecom Analytics Market would witness market growth of 13.2% CAGR during the forecast period (2024-2031).

The US market dominated the North America Telecom Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,503.7 million by 2031. The Canada market is expected to witness a CAGR of 15.5% during (2024 - 2031). Additionally, The Mexico market would register a CAGR of 14.6% during (2024 - 2031).

The telecom industry has experienced a profound transformation in recent years, primarily driven by the rapid advancements in digital technologies and the expanding use of big data, artificial intelligence (AI), and machine learning (ML). Telecom analytics involves the application of advanced analytical tools and techniques to vast amounts of data generated by telecom networks, devices, and customers. This market is booming as telecom companies seek to gain actionable insights from data to meet the increasing demand for connectivity and innovate their service offerings.

Telecom analytics has numerous applications across various aspects of telecom operations. The main areas in which telecom analytics is applied include network optimization, customer experience management, fraud detection, revenue assurance, and predictive maintenance. Telecom companies deal with vast and complex networks that require continuous monitoring to ensure optimal performance.

Canada’s telecommunications sector is seeing impressive growth, particularly in LTE and 5G connectivity. By 2022, 99.5% of Canadians had access to LTE networks, and 91.3% had access to 5G networks, positioning the country as one of the leaders in advanced telecommunications infrastructure. Furthermore, 91.4% of Canadian households had access to high-speed broadband internet with minimum upload speeds of 50 Mbps and download speeds of 10 Mbps. With a high percentage of Canadians accessing the internet via smartphones, telecom analytics will be essential in helping service providers manage the vast amounts of mobile data generated by these devices.

The increasing adoption of 5G networks will also create more opportunities for telecom analytics, as it will generate even larger volumes of data that require real-time analysis to optimize network performance, manage bandwidth, and offer personalized services. As telecom operators in Canada focus on expanding 5G coverage and improving service quality, telecom analytics will be critical for managing network traffic, predicting and preventing network issues, and enhancing customer satisfaction by offering tailored services based on usage patterns. In conclusion, in Mexico and Canada, the rapid growth and increasing complexity of telecommunications networks and the rollout of 5G services will accelerate the demand for telecom analytics solutions.

Based on Deployment Model, the market is segmented into Cloud and On-Premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Mid-Sized Enterprises. Based on Component, the market is segmented into Solutions (Network Analytics, Customer Analytics, Service Analytics, Subscriber Analytics, Location Analytics, Price Analytics, and Other Solutions Type) and Services. Based on Application, the market is segmented into Customer Management, Sales & Marketing Management, Network Management, Risk & Compliance Management, Workforce Management, and Other Application. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Cisco Systems, Inc.
• IBM Corporation
• Oracle Corporation
• SAP SE
• Microsoft Corporation
• SAS Institute Inc.
• Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• Nokia Corporation
• Teradata Corporation
• TIBCO Software, Inc. (Vista Equity Partners Management, LLC)

North America Telecom Analytics Market Report Segmentation

By Deployment Model

• Cloud
• On-Premise

By Organization Size

• Large Enterprises
• Small & Mid-Sized Enterprises

By Component

• Solutions
• Network Analytics
• Customer Analytics
• Service Analytics
• Subscriber Analytics
• Location Analytics
• Price Analytics
• Other Solutions Type
• Services

By Application

• Customer Management
• Sales & Marketing Management
• Network Management
• Risk & Compliance Management
• Workforce Management
• Other Application

By Country

• US
• Canada
• Mexico
• Rest of North America