North America Marketing Technology (MarTech) Market Size, Share & Industry Trends Analysis Report By Product, By Type (Digital Marketing and Offline Marketing), By Application, By Country and Growth Forecast, 2023 - 2029

North America Marketing Technology (MarTech) Market Size, Share & Industry Trends Analysis Report By Product, By Type (Digital Marketing and Offline Marketing), By Application, By Country and Growth Forecast, 2023 - 2029


The North America Marketing Technology (MarTech) Market would witness market growth of 19.1% CAGR during the forecast period (2023-2029).

MarTech has firmly established itself as an indispensable component of digital marketing operations. Still, it may also be applied to enhancing marketing efforts carried out via any other marketing channel. The way that people receive, understand, and react to information has changed due to technology. Technology is becoming more and more important in marketing. The marketing landscape is always evolving and expanding because MarTech is becoming more sophisticated, enabling businesses to keep up with the fragmented and constantly changing consumer journeys.

Additionally, marketing technology is essential since it considers all requirements for implementation. Marketers may scale their campaigns holistically because of it. Finally, MarTech is essential since it improves the user's capacity for interaction and communication with co-workers and clients. As these B2B and B2C ties develop, a positive snowball effect benefits the relationships built with customers.

E-commerce and remote workforces have served as the cornerstones of the modern economy. Online sales growth has accelerated the trend by a few years. Additionally, owing to MarTech, marketers may continue to be productive even when working with remote teams and across numerous digital platforms. Digital media is the main way marketers communicate with their audience today; it is vital to expanding marketing technology.

Canadians have embraced online shopping despite the enormous upheaval in retail. Nearly 27 million Canadians, or more than 75% of the country's population, used eCommerce in 2022. It is expected that by the year 2025, this percentage will have increased to 77.6%. Statistics Canada reported that Canadian eCommerce retail trade sales hit a new high of $3.82 billion in December 2020, exceeding the rise witnessed in May 2020 (US$3.2 billion) due to the closure measures in response to the pandemic. It is predicted that e-commerce will bring in about $2.34 billion in sales in March 2022. eCommerce retail sales are anticipated to reach $40.3 billion USD by 2025. The expanding e-commerce sales and high internet penetration rate in the region will fuel the need for efficient and cost-effective marketing to better reach the desired audience, driving the market in North America.

The US market dominated the North America Marketing Technology (MarTech) Market by Country in 2022 and would continue to be a dominant market till 2029; thereby, achieving a market value of $262,230.5 million by 2029. The Canada market is experiencing a CAGR of 21.8% during (2023 - 2029). Additionally, The Mexico market would grow at a CAGR of 20.8% during (2023 - 2029).

Based on Product, the market is segmented into Social Media Tools, Content Marketing Tools, Rich Media Tool, Data & Analytics Tools, Sales Enablement Tools and Automation Tool. Based on Type, the market is segmented into Digital Marketing and Offline Marketing. Based on Application, the market is segmented into Healthcare, Retail & E-commerce, Media & Entertainment, Sports & Events, BFSI, Real Estate, IT & Telecommunication and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Microsoft Corporation, Oracle Corporation, SAP SE, Amazon Web Services, Inc. (Amazon.com, Inc.), Amdocs Limited, Adobe, Inc., Apple, Inc., Buzzoole (Buzzoole Holdings Limited), and FullCircl Ltd.

Scope of the Study

Market Segments covered in the Report:

By Product
  • Social Media Tools
  • Content Marketing Tools
  • Rich Media Tool
  • Data & Analytics Tools
  • Sales Enablement Tools
  • Automation Tool
By Type
  • Digital Marketing
  • Offline Marketing
By Application
  • Healthcare
  • Retail & E-commerce
  • Media & Entertainment
  • Sports & Events
  • BFSI
  • Real Estate
  • IT & Telecommunication
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Google LLC (Alphabet Inc.)
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • Amdocs Limited
  • Adobe, Inc.
  • Apple, Inc.
  • Buzzoole (Buzzoole Holdings Limited)
  • FullCircl Ltd.
Unique Offerings from KBV Research
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Marketing Technology (MarTech) Market, by Product
1.4.2 North America Marketing Technology (MarTech) Market, by Type
1.4.3 North America Marketing Technology (MarTech) Market, by Application
1.4.4 North America Marketing Technology (MarTech) Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies deployed in Marketing Technology (MarTech) Market
Chapter 4. North America Marketing Technology (MarTech) Market by Product
4.1 North America Social Media Tools Market by Country
4.2 North America Content Marketing Tools Market by Country
4.3 North America Rich Media Tool Market by Country
4.4 North America Data & Analytics Tools Market by Country
4.5 North America Sales Enablement Tools Market by Country
4.6 North America Automation Tool Market by Country
Chapter 5. North America Marketing Technology (MarTech) Market by Type
5.1 North America Digital Marketing Market by Country
5.2 North America Offline Marketing Market by Country
Chapter 6. North America Marketing Technology (MarTech) Market by Application
6.1 North America Healthcare Market by Country
6.2 North America Retail & E-commerce Market by Country
6.3 North America Media & Entertainment Market by Country
6.4 North America Sports & Events Market by Country
6.5 North America BFSI Market by Country
6.6 North America Real Estate Market by Country
6.7 North America IT & Telecommunication Market by Country
6.8 North America Others Market by Country
Chapter 7. North America Marketing Technology (MarTech) Market by Country
7.1 US Marketing Technology (MarTech) Market
7.1.1 US Marketing Technology (MarTech) Market by Product
7.1.2 US Marketing Technology (MarTech) Market by Type
7.1.3 US Marketing Technology (MarTech) Market by Application
7.2 Canada Marketing Technology (MarTech) Market
7.2.1 Canada Marketing Technology (MarTech) Market by Product
7.2.2 Canada Marketing Technology (MarTech) Market by Type
7.2.3 Canada Marketing Technology (MarTech) Market by Application
7.3 Mexico Marketing Technology (MarTech) Market
7.3.1 Mexico Marketing Technology (MarTech) Market by Product
7.3.2 Mexico Marketing Technology (MarTech) Market by Type
7.3.3 Mexico Marketing Technology (MarTech) Market by Application
7.4 Rest of North America Marketing Technology (MarTech) Market
7.4.1 Rest of North America Marketing Technology (MarTech) Market by Product
7.4.2 Rest of North America Marketing Technology (MarTech) Market by Type
7.4.3 Rest of North America Marketing Technology (MarTech) Market by Application
Chapter 8. Company Profiles
8.1 Google LLC (Alphabet Inc.)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 Microsoft Corporation
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.5.3 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 Oracle Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 SAP SE
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Acquisition and Mergers:
8.4.6 SWOT Analysis
8.5 Amazon Web Services, Inc. (Amazon.com, Inc.)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Acquisition and Mergers:
8.5.5 SWOT Analysis
8.6 Amdocs Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expense
8.7 Adobe, Inc.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Apple, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expense
8.8.5 Recent strategies and developments:
8.8.5.1 Acquisition and Mergers:
8.8.6 SWOT Analysis
8.9 Buzzoole (Buzzoole Holdings Limited)
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.10. FullCircl Ltd
8.10.1 Company Overview

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