North America Stevia Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), By Form (Powder, Liquid, and Leaf), By End User (Food & Beverages, Retail, Pharmaceuticals, and Others), By Type, By Country and Growth Forecas

North America Stevia Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), By Form (Powder, Liquid, and Leaf), By End User (Food & Beverages, Retail, Pharmaceuticals, and Others), By Type, By Country and Growth Forecast, 2024 - 2031


The North America Stevia Market would witness market growth of 7.4% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 2,255.41 tonnes, showcasing a growth of 11.3% (2020-2023).

In recent years, stevia sales through offline distribution channels have seen a steady upward trend, mirroring the growing consumer demand for natural sweeteners and healthier alternatives to sugar. Traditional brick-and-mortar stores such as supermarkets, grocery stores, and health food stores have been key players in driving these sales, leveraging their established presence and consumer trust to promote stevia products. Therefore, the US market would consume 2,434.27 tonnes of stevia through offline distribution channels by 2031.

The US market dominated the North America Stevia Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $276.5 million by 2031. The Canada market is experiencing a CAGR of 9.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 8.9% during (2024 - 2031).

The market has witnessed remarkable growth and evolution in recent years, driven by increasing consumer demand for natural, low-calorie sweeteners amid rising health consciousness and concerns about the adverse effects of sugar consumption. Stevia, derived from the leaves of the Stevia rebaudiana plant, has emerged as a popular alternative to traditional sugar and artificial sweeteners due to its natural origin, zero-calorie properties, and potential health benefits.

Additionally, as consumer consciousness regarding the detrimental health effects of excessive sugar intake, such as obesity, diabetes, and cardiovascular disease, has grown, stevia has gained significant traction as a sweetening agent. Health-conscious consumers increasingly seek alternatives to sugar and artificial sweeteners, driving the demand for natural, plant-based sweeteners like stevia. The adoption of stevia is further fueled by regulatory initiatives aimed at reducing sugar intake and promoting healthier dietary choices.

Canadians are becoming more conscious of the ingredients in their food and beverages, opting for products made with natural and minimally processed ingredients. As a plant-derived sweetener extracted from the leaves of the Stevia rebaudiana plant, stevia is perceived as a natural alternative to artificial sweeteners and high-fructose corn syrup. As per the data from the Government of Canada, in 2022, the food and beverage processing industry were the largest manufacturing industry in Canada in terms of production value, with sales of goods manufactured worth $156.5 billion. In 2022, processed food and beverage product exports reached a noteworthy $54.3 billion in value, reflecting a 14.1% growth compared to 2021. This figure accounted for 34.7% of the total value of production. Hence, North America’s rising food and beverage sector will boost the demand for stevia in the region.

Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Form, the market is segmented into Powder, Liquid, and Leaf. Based on End User, the market is segmented into Food & Beverages, Retail, Pharmaceuticals, and Others. Based on Type, the market is segmented into Reb A, Reb M, and Reb D. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Ingredion Incorporated
  • Tate & Lyle Plc
  • The Coca Cola Company
  • PepsiCo, Inc.
  • Archer Daniels Midland Company
  • Pyure Brands, LLC
  • Cargill, Incorporated
  • S&W Seed Company
  • Morita Kagaku Kogyo Co., Ltd.
  • Evolva Holdings SA
North America Stevia Market Report Segmentation

By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)
  • Offline
  • Online
By Form (Volume, Tonnes, USD Billion, 2020-2031)
  • Powder
  • Liquid
  • Leaf
By End User (Volume, Tonnes, USD Billion, 2020-2031)
  • Food & Beverages
  • Retail
  • Pharmaceuticals
  • Others
By Type (Volume, Tonnes, USD Billion, 2020-2031)
  • Reb A
  • Reb M
  • Reb D
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Stevia Market, by Distribution Channel
1.4.2 North America Stevia Market, by Form
1.4.3 North America Stevia Market, by End User
1.4.4 North America Stevia Market, by Type
1.4.5 North America Stevia Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. North America Stevia Market by Distribution Channel
4.1 North America Offline Market by Region
4.2 North America Online Market by Region
Chapter 5. North America Stevia Market by Form
5.1 North America Powder Market by Country
5.2 North America Liquid Market by Country
5.3 North America Leaf Market by Country
Chapter 6. North America Stevia Market by End User
6.1 North America Food & Beverages Market by Country
6.2 North America Retail Market by Country
6.3 North America Pharmaceuticals Market by Country
6.4 North America Others Market by Country
Chapter 7. North America Stevia Market by Type
7.1 North America Reb A Market by Country
7.2 North America Reb M Market by Country
7.3 North America Reb D Market by Country
Chapter 8. North America Stevia Market by Country
8.1 US Stevia Market
8.1.1 US Stevia Market by Distribution Channel
8.1.2 US Stevia Market by Form
8.1.3 US Stevia Market by End User
8.1.4 US Stevia Market by Type
8.2 Canada Stevia Market
8.2.1 Canada Stevia Market by Distribution Channel
8.2.2 Canada Stevia Market by Form
8.2.3 Canada Stevia Market by End User
8.2.4 Canada Stevia Market by Type
8.3 Mexico Stevia Market
8.3.1 Mexico Stevia Market by Distribution Channel
8.3.2 Mexico Stevia Market by Form
8.3.3 Mexico Stevia Market by End User
8.3.4 Mexico Stevia Market by Type
8.4 Rest of North America Stevia Market
8.4.1 Rest of North America Stevia Market by Distribution Channel
8.4.2 Rest of North America Stevia Market by Form
8.4.3 Rest of North America Stevia Market by End User
8.4.4 Rest of North America Stevia Market by Type
Chapter 9. Company Profiles
9.1 Ingredion Incorporated
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Tate & Lyle PLC
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental & Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Partnerships, Collaborations, and Agreements:
9.2.5.2 Product Launches and Product Expansions:
9.2.5.3 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 The Coca Cola Company
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 SWOT Analysis
9.4 PepsiCo, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 SWOT Analysis
9.5 Archer Daniels Midland Company
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.6 Pyure Brands, LLC
9.6.1 Company Overview
9.7 Cargill, Incorporated
9.7.1 Company Overview
9.7.2 SWOT Analysis
9.8 S&W Seed Company
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expense
9.9 Morita Kagaku Kogyo Co., Ltd.
9.9.1 Company Overview
9.10. Evolva Holdings SA
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Regional Analysis
9.10.4 Research & Development Expenses
9.10.5 SWOT Analysis

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