North America Stevia Beverages Market Size, Share & Trends Analysis Report By Distribution Channel, By Application, By Type (Powder, Liquid, and Other Type), By Country and Growth Forecast, 2024 - 2031
The North America Stevia Beverages Market would witness market growth of 7.9% CAGR during the forecast period (2024-2031).
The US market dominated the North America Stevia Beverages Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $101,627.9 Thousands by 2031. The Canada market is experiencing a CAGR of 10.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9.3% during (2024 - 2031).
The stevia beverages market is experiencing significant growth as consumers increasingly seek healthier, low-calorie alternatives to traditional sugar-sweetened drinks. With rising concerns about obesity, diabetes, and other lifestyle-related diseases, there is a strong demand for natural sweeteners that provide the same level of sweetness as sugar but without the associated health risks. Among the various sugar substitutes available in the market, stevia has emerged as one of the most preferred choices due to its plant-based origin, zero-calorie nature, and recognized health benefits.
As consumers become more conscious about their dietary habits, beverage manufacturers incorporate stevia into their formulations to offer healthier drink options without compromising taste. This shift is further driven by increasing government regulations on sugar consumption, technological advancements in sweetener formulations, and the rapid expansion of retail and e-commerce channels.
In Canada, government regulations on sugar reduction and the imposition of sugar taxes have played a crucial role in the increased adoption of stevia-sweetened beverages. Canadian consumers are becoming more label-conscious, preferring beverages with natural ingredients and fewer additives. Major beverage manufacturers are responding by reformulating their soft drinks, iced teas, and plant-based milk alternatives with stevia to align with these policies. Additionally, Canada's rising trend of vegan and organic diets has further fueled interest in natural and plant-based sweeteners, pushing stevia beverages into mainstream consumption. As a result of the increasing demand for organic and clean-label products, the proliferation of online retail platforms, and ongoing health awareness campaigns, stevia beverages will become a popular choice across North America in the years ahead.
Based on Distribution Channel, the market is segmented into Hypermarket & Supermarket, Convenience stores, Ecommerce, Independent retailers, and Other Distribution Channel. Based on Application, the market is segmented into Soft Drinks, RTD Tea & Coffee, RTD Juice, Sports Drinks, and Other Application. Based on Type, the market is segmented into Powder, Liquid, and Other Type. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- PepsiCo, Inc.
- STEAZ
- The Coca Cola Company
- Zevia, LLC
- Nestle S.A.
- AriZona Beverages Company LLC
- Hint Water, Inc.
- Polar Beverages, Inc.
- Green Cola
North America Stevia Beverages Market Report Segmentation
By Distribution Channel
- Hypermarket & Supermarket
- Convenience stores
- Ecommerce
- Independent retailers
- Other Distribution Channel
By Application
- Soft Drinks
- RTD Tea & Coffee
- RTD Juice
- Sports Drinks
- Other Application
By Type
By Country
- US
- Canada
- Mexico
- Rest of North America