North America Stand Mixer Market Size, Share & Trends Analysis Report By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, and Online Channels), By Type (Tilt Head, and Bowl Lift), By Country and Growth Forecast, 2024 - 2031

North America Stand Mixer Market Size, Share & Trends Analysis Report By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, and Online Channels), By Type (Tilt Head, and Bowl Lift), By Country and Growth Forecast, 2024 - 2031

The North America Stand Mixer Market would witness market growth of 4.4% CAGR during the forecast period (2024-2031).

The US market dominated the North America Stand Mixer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $609.4 Million by 2031. The Canada market is experiencing a CAGR of 5% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 5.2% during (2024 - 2031).

The stand mixer market has significantly transformed in recent years, evolving from a niche segment of the kitchen appliance industry to a mainstream essential for many households. This growth is underpinned by technological advancements, changing consumer lifestyles, and broader economic and cultural trends. This market expansion is fundamentally driven by the growing popularity of domestic baking and cooking.

Events such as the COVID-19 pandemic have amplified this trend, as lockdowns and social distancing measures led people to spend more time at home. With restaurants and bakeries closed or operating under restrictions, many individuals turned to their kitchens, discovering or reigniting a passion for cooking and baking. This shift has driven a surge in demand for kitchen appliances that can facilitate these activities, with stand mixers at the forefront due to their versatility and efficiency.

In Mexico, rising disposable incomes and a growing middle class drive the increasing demand for stand mixers. The World Bank reports that Mexico’s GDP per capita was around $13,926.1 in 2023. This enables more consumers to afford high-end kitchen appliances. The influence of global culinary trends and the popularity of cooking shows on channels like Canal Once and Televisa have also contributed to the rising interest in baking and home cooking. Furthermore, the expansion of modern retail formats, such as hypermarkets and specialty stores like Liverpool and Sears Mexico, has improved the accessibility of stand mixers to a broader audience. E-commerce growth, driven by platforms like MercadoLibre, has also significantly made a wide range of stand mixers available to Mexican consumers. Hence, the region will present lucrative growth opportunities for market growth.

Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Specialty Stores, and Online Channels. Based on Type, the market is segmented into Tilt Head, and Bowl Lift. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• >Breville Group Limited
• Wonderchef Home Appliances Pvt. Ltd.
• Newell Brands, Inc.
• Robert Bosch GmbH (BSH Home Appliances Corporation)
• AB Electrolux
• Koninklijke Philips N.V.
• Panasonic Holdings Corporation
• SMEG S.p.A.
• Whirlpool Corporation
• De'Longhi Appliances S.r.l

North America Stand Mixer Market Report Segmentation

By End User

• >Residential
• Commercial

By Distribution Channel

• >Hypermarket/Supermarket
• Specialty Stores
• Online Channels

By Type

• >Tilt Head
• Bowl Lift

By Country

• >US
• Canada
• Mexico
• Rest of North America