North America Software as a Service Market Size, Share & Trends Analysis Report By Component, By Deployment (Private Cloud, Public Cloud, and Hybrid Cloud), By Application, By Enterprise Size, By Industry, By Country and Growth Forecast, 2024 - 2031

North America Software as a Service Market Size, Share & Trends Analysis Report By Component, By Deployment (Private Cloud, Public Cloud, and Hybrid Cloud), By Application, By Enterprise Size, By Industry, By Country and Growth Forecast, 2024 - 2031


The North America Software as a Service Market would witness market growth of 14.4% CAGR during the forecast period (2024-2031).

The US market dominated the North America Software as a Service Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $213,462.3 million by 2031. The Canada market is experiencing a CAGR of 16.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 15.9% during (2024 - 2031).

Software as a service (SaaS) is one of the fastest-growing segments of the global software industry, revolutionizing how businesses access, use, and manage software. SaaS has shifted traditional software deployment from a model where applications were installed on individual machines and maintained by internal IT departments to a subscription-based, cloud-driven platform where users can access applications over the internet. With its numerous benefits, such as reduced costs, scalability, flexibility, and maintenance, SaaS has seen rapid adoption across various sectors, making it a cornerstone of digital transformation initiatives.

SaaS applications cover many business functions, making them indispensable for companies looking to streamline operations, enhance collaboration, and improve customer engagement. CRM software is one of the most common and significant SaaS applications. Leading platforms like Salesforce, HubSpot, and Zoho have revolutionized how companies manage and engage with customers. These platforms enable businesses to track real-time sales leads, customer interactions, and service requests, fostering better communication and driving sales growth.

In Canada, the government’s investment of $198.6 billion over ten years to improve healthcare services is expected to drive significant demand for SaaS solutions within the healthcare sector. As the country works toward enhancing healthcare accessibility, infrastructure, and quality, SaaS-based platforms will need to support electronic health records (EHR), telemedicine, patient management systems, and data analytics. These solutions can help optimize healthcare delivery, streamline administrative tasks, and improve patient outcomes through data-driven insights. SaaS applications can also facilitate collaboration across healthcare providers, ensuring the effective delivery of services in line with the government’s ambitious healthcare goals. Therefore, together, the growth of retail and healthcare sectors in both Mexico and Canada is likely to accelerate the adoption of SaaS platforms

Based on Component, the market is segmented into Software and Services. Based on Deployment, the market is segmented into Private Cloud, Public Cloud, and Hybrid Cloud. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource planning (ERP), Content, Collaboration & Communication, Human Capital Management, BI & Analytics, and Other Application. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Industry, the market is segmented into Banking, Financial Services and Insurance (BFSI), Retail & Consumer goods, Healthcare, Manufacturing, Education, Travel & Hospitality, and Other Industry. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Hewlett Packard Enterprise Company
  • Microsoft Corporation
  • Oracle Corporation
  • IBM Corporation
  • SAP SE
  • Google LLC
  • Epicor Software Corporation
  • ServiceNow, Inc.
  • Salesforce, Inc.
  • VMware, Inc. (Broadcom Inc.)
North America Software as a Service Market Report Segmentation

By Component
  • Software
  • Services
By Deployment
  • Private Cloud
  • Public Cloud
  • Hybrid Cloud
By Application
  • Customer Relationship Management (CRM)
  • Enterprise Resource planning (ERP)
  • Content, Collaboration & Communication
  • Human Capital Management
  • BI & Analytics
  • Other Application
By Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises
By Industry
  • Banking, Financial Services and Insurance (BFSI)
  • Retail & Consumer goods
  • Healthcare
  • Manufacturing
  • Education
  • Travel & Hospitality
  • Other Industry
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Software as a Service Market, by Component
1.4.2 North America Software as a Service Market, by Deployment
1.4.3 North America Software as a Service Market, by Application
1.4.4 North America Software as a Service Market, by Enterprise Size
1.4.5 North America Software as a Service Market, by Industry
1.4.6 North America Software as a Service Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Jun – 2024, Sep) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Software as a Service Market by Component
5.1 North America Software Market by Country
5.2 North America Services Market by Country
Chapter 6. North America Software as a Service Market by Deployment
6.1 North America Private Cloud Market by Region
6.2 North America Public Cloud Market by Region
6.3 North America Hybrid Cloud Market by Region
Chapter 7. North America Software as a Service Market by Application
7.1 North America Customer Relationship Management (CRM) Market by Country
7.2 North America Enterprise Resource planning (ERP) Market by Country
7.3 North America Content, Collaboration & Communication Market by Country
7.4 North America Human Capital Management Market by Country
7.5 North America BI & Analytics Market by Country
7.6 North America Other Application Market by Country
Chapter 8. North America Software as a Service Market by Enterprise Size
8.1 North America Large Enterprises Market by Country
8.2 North America Small & Medium Enterprises Market by Country
Chapter 9. North America Software as a Service Market by Industry
9.1 North America Banking, Financial Services and Insurance (BFSI) Market by Country
9.2 North America Retail & Consumer goods Market by Country
9.3 North America Healthcare Market by Country
9.4 North America Manufacturing Market by Country
9.5 North America Education Market by Country
9.6 North America Travel & Hospitality Market by Country
9.7 North America Other Industry Market by Country
Chapter 10. North America Software as a Service Market by Country
10.1 US Software as a Service Market
10.1.1 US Software as a Service Market by Component
10.1.2 US Software as a Service Market by Deployment
10.1.3 US Software as a Service Market by Application
10.1.4 US Software as a Service Market by Enterprise Size
10.1.5 US Software as a Service Market by Industry
10.2 Canada Software as a Service Market
10.2.1 Canada Software as a Service Market by Component
10.2.2 Canada Software as a Service Market by Deployment
10.2.3 Canada Software as a Service Market by Application
10.2.4 Canada Software as a Service Market by Enterprise Size
10.2.5 Canada Software as a Service Market by Industry
10.3 Mexico Software as a Service Market
10.3.1 Mexico Software as a Service Market by Component
10.3.2 Mexico Software as a Service Market by Deployment
10.3.3 Mexico Software as a Service Market by Application
10.3.4 Mexico Software as a Service Market by Enterprise Size
10.3.5 Mexico Software as a Service Market by Industry
10.4 Rest of North America Software as a Service Market
10.4.1 Rest of North America Software as a Service Market by Component
10.4.2 Rest of North America Software as a Service Market by Deployment
10.4.3 Rest of North America Software as a Service Market by Application
10.4.4 Rest of North America Software as a Service Market by Enterprise Size
10.4.5 Rest of North America Software as a Service Market by Industry
Chapter 11. Company Profiles
11.1 Hewlett Packard Enterprise Company
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.5.3 Acquisition and Mergers:
11.1.6 SWOT Analysis
11.2 Microsoft Corporation
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Acquisition and Mergers:
11.2.6 SWOT Analysis
11.3 Oracle Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.5.2 Acquisition and Mergers:
11.3.6 SWOT Analysis
11.4 IBM Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Regional & Segmental Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 SAP SE
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.6 SWOT Analysis
11.6 Google LLC (Alphabet Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Acquisition and Mergers:
11.6.6 SWOT Analysis
11.7 Epicor Software Corporation
11.7.1 Company Overview
11.7.2 Recent strategies and developments:
11.7.2.1 Partnerships, Collaborations, and Agreements:
11.8 ServiceNow, Inc.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expenses
11.9 Salesforce, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Regional Analysis
11.9.4 Research & Development Expenses
11.9.5 Recent strategies and developments:
11.9.5.1 Acquisition and Mergers:
11.9.6 SWOT Analysis
11.10. VMware, Inc. (Broadcom Inc.)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expense
11.10.5 SWOT Analysis

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