North America Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024 - 2031

North America Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024 - 2031

The North America Social Media Listening Market would witness market growth of 13.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Social Media Listening Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,642.2 million by 2031. The Canada market is experiencing a CAGR of 15.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.5% during (2024 - 2031).

This, also known as social media monitoring, tracks social media platforms for mentions of a brand, product, service, industry, or specific topics of interest. It involves the collection of data from social media conversations and its subsequent analysis to obtain insights into consumer behaviors, opinions, and trends. By doing so, businesses can understand how their brand is perceived, identify opportunities for improvement, respond to customer feedback, and make informed decisions.

This market has emerged as a critical component of the contemporary digital landscape in response to the exponential growth and pervasive influence of social media on the way people communicate, make decisions, and interact with brands. The growth of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and countless others has revolutionized the methods of businesses regarding marketing, consumer engagement, and public relations. As a result, they has become an essential tool for brands to maintain their competitive edge in the market.

North America's market is witnessing rapid growth, driven by high internet penetration, widespread use of social media, and the diverse presence of industries that benefit significantly from audience insights. Companies across sectors like retail, IT, and entertainment increasingly use these solutions to enhance engagement strategies, improve customer experiences, and maintain a competitive advantage in an ever-evolving market landscape. Therefore, as social media platforms become integral to consumer interactions, the demand for real-time monitoring and sentiment analysis continues to grow across the region.

Based on Application, the market is segmented into Brand Management, Customer Experience Management, Marketing Campaign Management, Sales & Lead Generation, Competitive Benchmarking, Product Development & Innovation, and Other Application. Based on Solutions, the market is segmented into Software and Services. Based on Vertical, the market is segmented into Retail & E-commerce, Media & Entertainment, BFSI, Healthcare & Life Sciences, IT & Telecommunications, Travel & Hospitality, Government & Defence, and Other Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Hootsuite, Inc.
• IBM Corporation
• Runtime Collective Limited (Brandwatch)
• Sprout Social, Inc.
• Buffer, Inc
• Mention
• Synthesio (Ipsos Synthesio, Inc.)
• Brand24 Global Inc.
• Meltwater
• Quid
• Google LLC

North America Social Media Listening Market Report Segmentation

By Application

• Brand Management
• Customer Experience Management
• Marketing Campaign Management
• Sales & Lead Generation
• Competitive Benchmarking
• Product Development & Innovation
• Other Application

By Solutions

• Software
• Services

By Vertical

• Retail & E-commerce
• Media & Entertainment
• BFSI
• Healthcare & Life Sciences
• IT & Telecommunications
• Travel & Hospitality
• Government & Defence
• Other Vertical

By Country

• US
• Canada
• Mexico
• Rest of North America