North America Social Media Analytics Market Size, Share & Trends Analysis Report By Component (Software and Services), By Type, By Deployment (Cloud and On Premise), By Function, By Application, By Vertical, By Country and Growth Forecast, 2024 - 2031

North America Social Media Analytics Market Size, Share & Trends Analysis Report By Component (Software and Services), By Type, By Deployment (Cloud and On Premise), By Function, By Application, By Vertical, By Country and Growth Forecast, 2024 - 2031

The North America Social Media Analytics Market would witness market growth of 26.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Social Media Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $11,758.5 million by 2031. The Canada market is experiencing a CAGR of 28.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 27.6% during (2024 - 2031).

The social media analytics market has emerged as a vital tool for businesses, governments, and individuals who need to understand the vast amounts of data generated across platforms like Facebook, Twitter, Instagram, and LinkedIn. Social media analytics collects, analyzes, and interprets data from social media channels to measure performance, identify trends, track audience sentiment, and optimize marketing strategies.

In addition, social media analytics applications are diverse and can be seen across marketing, customer service, healthcare, entertainment, and politics. One of the primary uses of social media analytics is in developing and optimizing marketing campaigns. Businesses can identify customer preferences, popular content, and engagement patterns by analyzing social media interactions. This data helps companies refine their marketing strategies, personalize advertisements, and effectively target their audience, boosting brand visibility and sales. Social media analytics tools also allow tracking brand sentiment and measuring the effectiveness of specific campaigns in real time.

Canada’s media industry, particularly in film, television, and video production, is also a key driver of SMA's growth. The sector generated $11.3 billion in operating revenue in 2021, a 20.2% increase from the previous year. Television productions accounted for the largest revenue share, representing 59.2% of total production income. As the media industry in Canada expands, the need for social media analytics grows, especially in measuring the impact of media content across social platforms.

Media companies use SMA to track viewer engagement, sentiment analysis, and the effectiveness of marketing campaigns. The growth of streaming platforms and digital content consumption further heightened the necessity for real-time data analytics to measure audience reactions and improve content strategies. The success of television shows and feature films can be closely tied to social media conversations, making SMA indispensable for monitoring trends and engaging with audiences on social media platforms. Thus, the rising retail sector and increasing media industry are driving the market's growth.

Based on Component, the market is segmented into Software and Services. Based on Type, the market is segmented into Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, and Prescriptive Analytics. Based on Deployment, the market is segmented into Cloud and On Premise. Based on Function, the market is segmented into Sentiment Analysis, Dashboard & Visualization, Competitive Analysis, Hashtag Analysis, and Other Function. Based on Application, the market is segmented into Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management & Fraud Detection, Public Safety & Law Enforcement, and Other Application. Based on Vertical, the market is segmented into BFSI, Retail & Consumer Goods, IT & Telecommunications, Healthcare, Media & Entertainment, Travel & Hospitality, Government & Public Sector, and Other Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Adobe, Inc.
• IBM Corporation
• Oracle Corporation
• Salesforce, Inc.
• Microsoft Corporation
• Google LLC (Alphabet Inc.)
• Zoho Corporation Pvt. Ltd.
• Onclusive, Inc.
• HubSpot, Inc.
• Sprinklr, Inc.

North America Social Media Analytics Market Report Segmentation

By Component

• Software
• Services

By Type

• Descriptive Analytics
• Diagnostic Analytics
• Predictive Analytics
• Prescriptive Analytics

By Deployment

• Cloud
• On Premise

By Function

• Sentiment Analysis
• Dashboard & Visualization
• Competitive Analysis
• Hashtag Analysis
• Other Function

By Application

• Sales & Marketing Management
• Customer Experience Management
• Competitive Intelligence
• Risk Management & Fraud Detection
• Public Safety & Law Enforcement
• Other Application

By Vertical

• BFSI
• Retail & Consumer Goods
• IT & Telecommunications
• Healthcare
• Media & Entertainment
• Travel & Hospitality
• Government & Public Sector
• Other Vertical

By Country

• US
• Canada
• Mexico
• Rest of North America