North America Smart Advertising Services Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By Type, By Platform Type, By Pricing Model, By Vertical, By Country and Growth Forecast

North America Smart Advertising Services Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By Type, By Platform Type, By Pricing Model, By Vertical, By Country and Growth Forecast, 2022 - 2028

The North America Smart Advertising Services Market would witness market growth of 19.8% CAGR during the forecast period (2022-2028).

Digital marketing is crucial in contemporary advertising strategies. The future of digital marketing demands communicating with consumers on the channels they choose. The low cost of digital marketing is partly a result of these clever advertising strategies. By using targeting capabilities, marketers may limit their consumer outreach to those who fall inside their target demographic. Voice assistants can do more than play music and answer trivia questions, even though those are two of the most popular uses.

Many people said they search the web using voice assistants. Voice assistants are praised for improving accessibility and usability for those with disabilities like a visual loss. The public's continued usage of voice assistants to interact with digital content will impact how firms sell their products. For instance, material optimized for voice search, which tends to employ more conversational language than typing, will be a part of SEO in the future.

With the proliferation of voice assistants and the abundance of consumer data being gathered and shared with advertisers and marketers, marketers now have more options for connecting with their target demographics. With speech technology, marketers may produce customized messages and information that is given in an accessible style using this customer data and expertise.

Canadians have embraced electronic shopping. Almost 27 million Canadians used eCommerce in 2022, making up over 75% of the country's population. In 2025, this percentage is projected to increase to 77.6%. Statistics Canada reports that Canadian eCommerce retail trade sales reached a new high of US$3.82 billion in December 2020, exceeding the growth seen in May 2020 (US$3.2 billion) due to the lockdown measures taken in response to the coronavirus outbreak. E-commerce sales were estimated to be around $2.34 billion in March 2022. By 2025, retail eCommerce sales are predicted to reach $40.3 billion USD. The growing e-commerce sales in the region will surge the requirement for efficient and cost-effective advertising, combined with the high internet penetration, propelling the smart advertising services market growth in the region.

The US market dominated the North America Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $327,444.4 million by 2028. The Canada market is poised to grow at a CAGR of 22.5% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 21.4% during (2022 - 2028).

Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Microsoft Corporation, and BlueFocus Communication Group.

Scope of the Study

Market Segments covered in the Report:

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises

By Type

• Search Engine Advertising
• Mobile Advertising
• Social Media Advertising
• Email Advertising
• Online Display Advertising
• Video Advertising
• Others

By Platform Type

• Mobile
• Laptops, Desktops & Tablets
• Others

By Pricing Model

• Performance Based Advertising
• Cost Per Mille (CPM)
• Hybrid

By Vertical

• Retail & Consumer Goods
• IT & Telecommunication
• BFSI
• Education
• Healthcare & Dental
• Media & Entertainment
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• Alibaba Group Holding Limited
• Hulu, LLC (The Walt Disney Company)
• Deloitte Touche Tohmatsu Limited
• Google LLC (Alphabet, Inc.)
• Facebook (Meta Platforms, Inc.)
• Twitter, Inc.
• IBM Corporation
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Microsoft Corporation
• BlueFocus Communication Group

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