North America Sex Toys Market Size, Share & Trends Analysis Report By End-user (Women and Men), By Product Type (Vibrators, Dildos, Rings and Other Product Types), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

North America Sex Toys Market Size, Share & Trends Analysis Report By End-user (Women and Men), By Product Type (Vibrators, Dildos, Rings and Other Product Types), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

The North America Sex Toys Market would witness market growth of 8.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Sex Toys Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $19,745.4 Million by 2031, growing at a CAGR of 7.3 % during the forecast period. The Canada market is experiencing a CAGR of 10.1% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9.4% during (2024 - 2031).

The market for sex toys has been greatly impacted by social media and digital marketing, in addition to the impact caused by sex-positive brands. Influencers, sexual health educators, and wellness advocates use platforms like Instagram, YouTube, and TikTok to discuss sexual wellness openly, review products, and share their personal experiences. These influencers help normalize conversations about sexual health and encourage their followers to explore products without shame or embarrassment.

Moreover, digital marketing strategies, including targeted ads and content marketing, have allowed brands to reach a wider audience and build consumer trust. Sex toy companies can interact with their audience more deeply and offer value beyond the product itself by providing instructional content. This combination of social media influence and educational content has helped foster a more informed, empowered, and open-minded consumer base.

The North American sex toys market is experiencing significant growth, driven by changing societal attitudes, increased awareness of sexual wellness, and technological advancements. With a broader acceptance of sexual health as part of overall well-being, consumers in the region are increasingly turning to these products to enhance personal satisfaction, mental health, and intimate relationships. In addition to these general factors, specific trends like gender inclusivity, discreet e-commerce channels, and innovative product offerings are shaping the market landscape across North America.

Based on End-user, the market is segmented into Women and Men. Based on Product Type, the market is segmented into Vibrators, Dildos, Rings and Other Product Types. Based on Distribution Channel, the market is segmented into E-commerce, Specialty Stores, and Mass Merchandisers. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• VIBEASE
• DS Doll Robotics
• Athena’s Home Novelties, Inc.
• LELO AB
• MYSTERYVIBE LIMITED
• Lovense
• MYHIXEL
• Dame Products, Inc.
• b-Vibe

North America Sex Toys Market Report Segmentation

By End-user

• Women
• Men

By Product Type

• Vibrators
• Dildos
• Rings
• Other Product Types

By Distribution Channel

• E-commerce
• Specialty Stores
• Mass Merchandisers

By Country

• US
• Canada
• Mexico
• Rest of North America