North America Sensitive Toothpaste Market Size, Share & Industry Trends Analysis Report By Age Group, By Application, By Type (Low Sensitive Toothpaste, and Highly Sensitive Toothpaste), By Distribution Channel, By Country and Growth Forecast, 2023 - 2030

North America Sensitive Toothpaste Market Size, Share & Industry Trends Analysis Report By Age Group, By Application, By Type (Low Sensitive Toothpaste, and Highly Sensitive Toothpaste), By Distribution Channel, By Country and Growth Forecast, 2023 - 2030


The North America Sensitive Toothpaste Market would witness market growth of 4.6% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 43,491.2 Thousand Units (Per 5 OZ), showcasing a growth of 4.6% (2019-2022).

A toothpaste that primarily aims to reduce sensitive tooth problems and promote fresh breath is commonly called "sensitive toothpaste." It is commonly used to treat oral sensitivity caused by exposed dentine. Dentin hypersensitivity is characterized by sharp, intense pain not associated with any other dental disorder. It arises from exposed dentin surfaces responding to stimuli that are usually thermal, evaporative, tactile, osmotic, chemical, or electrical. The cause of oral sensitivity, which manifests as a sharp, stabbing sensation during eating or drinking, is an undermined dental issue such as receding gums, cavities, or weak enamel.

The demand for sensitive toothpaste is primarily propelled by the escalating concern for oral health. The advantages of brushing their teeth and using toothpaste are becoming more widely known to consumers. Brushing and using toothpaste can help prevent dental caries, halitosis, xerostomia, plaque buildup on the teeth, and other oral disorders. The rapid evolution of lifestyles, in conjunction with increased alcohol and tobacco use, will contribute to the rise in dental sensitivity issues. The growing concern about maintaining proper dental hygiene will positively impact the market in the coming years.

According to the Bureau of Economic Analysis (BEA) of the US, in June 2023, personal consumption expenditures (PCE) climbed by $100.4 billion (0.5%), while disposable personal income (DPI), or personal income less personal current taxes, increased by $67.5 billion (0.3%). In June, personal savings totalled $862.4 billion, with a saving rate of 4.3 percent of disposable personal income. As disposable income expands, the adoption of this is likely to extend across diverse demographics in the US. Due to the above-mentioned factors, the market will grow significantly in this region.

The US market dominated the North America Sensitive Toothpaste Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $481.1 Million by 2030. The Canada market is experiencing a CAGR of 7% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 6% during (2023 - 2030).

Based on Age Group, the market is segmented into Adults, and Kids. Based on Application, the market is segmented into Whitening, Rapid Relief, and Herbal. Based on Type, the market is segmented into Low Sensitive Toothpaste, and Highly Sensitive Toothpaste. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarkets, Independent Retail Stores, Pharmacy, and Online Sales Channel. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Colgate Palmolive Company, GlaxoSmithKline PLC (GSK), Church and Dwight Co., Inc., The Procter and Gamble Company, Unilever PLC, Johnson & Johnson, The Hain Celestial Group, Inc., Amway Corporation, Lion Corporation, and Henkel AG & Company, KGaA

Scope of the Study

Market Segments covered in the Report:

By Age Group (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)
  • Adults
  • Kids
By Application (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)
  • Whitening
  • Rapid Relief
  • Herbal
By Type (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)
  • Low Sensitive Toothpaste
  • Highly Sensitive Toothpaste
By Distribution Channel (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)
  • Supermarket & Hypermarkets
  • Independent Retail Stores
  • Pharmacy
  • Online Sales Channel
By Country (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • The Colgate Palmolive Company
  • GlaxoSmithKline PLC (GSK)
  • Church and Dwight Co., Inc.
  • The Procter and Gamble Company
  • Unilever PLC
  • Johnson & Johnson
  • The Hain Celestial Group, Inc.
  • Amway Corporation
  • Lion Corporation
  • Henkel AG & Company, KGaA
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Sensitive Toothpaste Market, by Age Group
1.4.2 North America Sensitive Toothpaste Market, by Application
1.4.3 North America Sensitive Toothpaste Market, by Type
1.4.4 North America Sensitive Toothpaste Market, by Distribution Channel
1.4.5 North America Sensitive Toothpaste Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. North America Sensitive Toothpaste Market by Age Group
4.1 North America Adults Market by Region
4.2 North America Kids Market by Region
Chapter 5. North America Sensitive Toothpaste Market by Application
5.1 North America Whitening Market by Country
5.2 North America Rapid Relief Market by Country
5.3 North America Herbal Market by Country
Chapter 6. North America Sensitive Toothpaste Market by Type
6.1 North America Low Sensitive Toothpaste Market by Country
6.2 North America Highly Sensitive Toothpaste Market by Country
Chapter 7. North America Sensitive Toothpaste Market by Distribution Channel
7.1 North America Supermarket & Hypermarkets Market by Country
7.2 North America Independent Retail Stores Market by Country
7.3 North America Pharmacy Market by Country
7.4 North America Online Sales Channel Market by Country
Chapter 8. North America Sensitive Toothpaste Market by Country
8.1 US Sensitive Toothpaste Market
8.1.1 US Sensitive Toothpaste Market by Age Group
8.1.2 US Sensitive Toothpaste Market by Application
8.1.3 US Sensitive Toothpaste Market by Type
8.1.4 US Sensitive Toothpaste Market by Distribution Channel
8.2 Canada Sensitive Toothpaste Market
8.2.1 Canada Sensitive Toothpaste Market by Age Group
8.2.2 Canada Sensitive Toothpaste Market by Application
8.2.3 Canada Sensitive Toothpaste Market by Type
8.2.4 Canada Sensitive Toothpaste Market by Distribution Channel
8.3 Mexico Sensitive Toothpaste Market
8.3.1 Mexico Sensitive Toothpaste Market by Age Group
8.3.2 Mexico Sensitive Toothpaste Market by Application
8.3.3 Mexico Sensitive Toothpaste Market by Type
8.3.4 Mexico Sensitive Toothpaste Market by Distribution Channel
8.4 Rest of North America Sensitive Toothpaste Market
8.4.1 Rest of North America Sensitive Toothpaste Market by Age Group
8.4.2 Rest of North America Sensitive Toothpaste Market by Application
8.4.3 Rest of North America Sensitive Toothpaste Market by Type
8.4.4 Rest of North America Sensitive Toothpaste Market by Distribution Channel
Chapter 9. Company Profiles
9.1 The Colgate Palmolive Company
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 GlaxoSmithKline PLC (GSK)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 Research & Development Expense
9.2.5 SWOT Analysis
9.3 Church and Dwight Co., Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental Analysis
9.3.4 Research & Development Expense
9.3.5 SWOT Analysis
9.4 The Procter and Gamble Company
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 SWOT Analysis
9.5 Unilever PLC
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Johnson & Johnson
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental & Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 SWOT Analysis
9.7 The Hain Celestial Group, Inc.
9.7.1 Company overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 SWOT Analysis
9.8 Amway Corporation
9.8.1 Company Overview
9.8.2 SWOT Analysis
9.9 Lion Corporation
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Product and Regional Analysis
9.9.4 Research & Development Expense
9.9.5 SWOT Analysis
9.10. Henkel AG & Company, KGaA
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expense
9.10.5 SWOT Analysis

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