North America Sanitary Ware Market Size, Share & Trends Analysis Report By Type (Toilet Sinks/Water Closets, Cisterns, Wash Basins, and Pedestals), By Material (Ceramics, Pressed Metals, Acrylic Plastics & Perspex, and Others), By Country and Growth Forec

North America Sanitary Ware Market Size, Share & Trends Analysis Report By Type (Toilet Sinks/Water Closets, Cisterns, Wash Basins, and Pedestals), By Material (Ceramics, Pressed Metals, Acrylic Plastics & Perspex, and Others), By Country and Growth Forecast, 2023 - 2030


The North America Sanitary Ware Market would witness market growth of 6.7% CAGR during the forecast period (2023-2030).

Various bathroom accessories and fittings for sanitation and hygiene are called sanitary ware. It contains necessary components like sinks, bidets, bathtubs, and showers. Due to these products' long lifespans, ease of maintenance, and moisture resistance, materials like ceramic, porcelain, or vitreous China are frequently used in their manufacturing process. The market is driven by a growing middle class and higher discretionary budgets as more individuals in emerging countries want to remodel their bathrooms with modern fixtures.

Traditional, wall-hung, and corner toilets are available for toilets, while pedestal, wall-mounted, and countertop sink options are available for sinks. While baths and showers give alternatives for relaxation and cleaning, bidets improve personal hygiene. Sleek designs, water-saving features, and user-friendly innovations are common elements of contemporary sanitary equipment, which frequently mixes aesthetics with practicality. Construction and renovation operations are crucial for sustaining economic growth and stability, boosting the need for these items.

Economic stability and growth in North America contribute to increased consumer spending on home improvement and renovation projects. As the economy expands, consumers are more likely to invest in upgrading their homes. Consumers in North America are often inclined towards goods that give both functionality and aesthetic appeal. Expanding international sanitary ware companies into the North American market can bring diverse products and competition. As urban residents seek to upgrade their homes and businesses, the demand for these products such as toilets, sinks, faucets, and showers increases. As a result, these aspects will boost the market growth in the coming years.

The US market dominated the North America Sanitary Ware Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $15,272.7 Million by 2030. The Canada market is experiencing a CAGR of 9.1% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 8.1% during (2023 - 2030).

Based on Type, the market is segmented into Toilet Sinks/Water Closets, Cisterns, Wash Basins, and Pedestals. Based on Material, the market is segmented into Ceramics, Pressed Metals, Acrylic Plastics & Perspex, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

Companies Profiled
  • Geberit AG
  • Lixil Corporation
  • Jaquar Group
  • LAUFEN Bathrooms AG (Roca Sanitario, S.A)
  • Cera Sanitaryware Limited
  • Kohler Co.
  • Toto Ltd.
  • Masco Corporation
  • Zurn Elkay Water Solutions Corporation
  • Villeroy & Boch AG
Global Sanitary Ware Market Segmentation

By Type
  • Toilet Sinks/Water Closets
  • Cisterns
  • Wash Basins
  • Pedestals
By Material
  • Ceramics
  • Pressed Metals
  • Acrylic Plastics & Perspex
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Sanitary Ware Market, by Type
1.4.2 North America Sanitary Ware Market, by Material
1.4.3 North America Sanitary Ware Market, by Country
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. North America Sanitary Ware Market, by Type
4.1 North America Toilet Sinks/Water Closets Market, by Country
4.2 North America Cisterns Market, by Country
4.3 North America Wash Basins Market, by Country
4.4 North America Pedestals Market, by Country
Chapter 5. North America Sanitary Ware Market, by Material
5.1 North America Ceramics Market, by Country
5.2 North America Pressed Metals Market, by Country
5.3 North America Acrylic Plastics & Perspex Market, by Country
5.4 North America Others Market, by Country
Chapter 6. North America Sanitary Ware Market, by Country
6.1 US Sanitary Ware Market
6.1.1 US Sanitary Ware Market, by Type
6.1.2 US Sanitary Ware Market, by Material
6.2 Canada Sanitary Ware Market
6.2.1 Canada Sanitary Ware Market, by Type
6.2.2 Canada Sanitary Ware Market, by Material
6.3 Mexico Sanitary Ware Market
6.3.1 Mexico Sanitary Ware Market, by Type
6.3.2 Mexico Sanitary Ware Market, by Material
6.4 Rest of North America Sanitary Ware Market
6.4.1 Rest of North America Sanitary Ware Market, by Type
6.4.2 Rest of North America Sanitary Ware Market, by Material
Chapter 7. Company Profiles
7.1 Geberit AG
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Research & Development Expenses
7.1.4 Recent strategies and developments:
7.1.4.1 Product Launches and Product Expansions:
7.1.4.2 Geographical Expansions:
7.1.5 SWOT Analysis
7.2 Lixil Corporation
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expenses
7.2.5 Recent strategies and developments:
7.2.5.1 Acquisition and Mergers:
7.2.6 SWOT Analysis
7.3 Jaquar Group
7.3.1 Company Overview
7.3.2 SWOT Analysis
7.4 LAUFEN Bathrooms AG (Roca Sanitario, S.A)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 SWOT Analysis
7.5 Cera Sanitaryware Limited
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Research & Development Expenses
7.5.4 SWOT Analysis
7.6 Kohler Co.
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 Toto Ltd.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Segmental and Regional Analysis
7.7.4 Recent strategies and developments:
7.7.4.1 Partnerships, Collaborations, and Agreements:
7.7.5 SWOT Analysis
7.8 Masco Corporation
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 SWOT Analysis
7.9 Zurn Elkay Water Solutions Corporation
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Regional Analysis
7.9.4 Research & Development Expenses
7.9.5 SWOT Analysis
7.10. Villeroy & Boch AG
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Segmental Analysis
7.10.4 Research & Development Expenses
7.10.5 SWOT Analysis

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