North America Rich Communication Services Market Size, Share & Trends Analysis Report By Enterprise Size (Large Enterprises and SMEs), By Type (A2P, P2A, and P2P), By End Use, By Country and Growth Forecast, 2024 - 2031
The North America Rich Communication Services Market would witness market growth of 24.1% CAGR during the forecast period (2024-2031).
The US market dominated the North America Rich Communication Services Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,532.8 million by 2031. The Canada market is experiencing a CAGR of 26.6% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 25.7% during (2024 - 2031).
These are a communication protocol that enhances traditional SMS (Short Message Service) by incorporating richer features and interactive capabilities. It is designed to provide a more advanced messaging experience, combining the simplicity and reliability of SMS with the functionality and flexibility of modern messaging apps like WhatsApp, Facebook Messenger, and iMessage.
RCS allows users to send and receive high-resolution images, videos, and audio clips, creating a more dynamic messaging experience than traditional SMS and MMS. This multimedia integration supports more expressive communication, enabling users to instantly share vivid moments and experiences. Businesses can leverage RCS to create interactive messages with features like carousels, quick replies, and action buttons. For instance, a restaurant can send a promotional message with a carousel of their menu items, allowing customers to browse and place orders directly from the messaging interface.
The strong retail sector in Mexico is significantly propelling the growth of this market. According to the International Trade Administration (ITA), the retail industry in Mexico generated an impressive revenue of USD 76 billion, supported by a vast network of over 47,000 retail stores nationwide. This extensive retail landscape provides a solid foundation for adopting RCS as businesses seek to enhance customer engagement and communication strategies in an increasingly competitive market. The high penetration of mobile devices in the U.S. correlates with the increasing mobile commerce trend. As consumers increasingly shop and conduct smartphone transactions, RCS provides an ideal communication channel for businesses to facilitate these interactions. Through RCS, brands can send order confirmations, shipping updates, and personalized shopping recommendations directly to customers’ devices, streamlining the purchasing process and enhancing overall customer satisfaction. In conclusion, the robust retail sector in Mexico and the high penetration of mobile services in the USA are significant catalysts for the growth of the Rich Communication Services market.
Based on Enterprise Size, the market is segmented into Large Enterprises and SMEs. Based on Type, the market is segmented into A2P, P2A, and P2P. Based on End Use, the market is segmented into Retail, BFSI, Media & Entertainment, Healthcare, Travel & Tourism, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- AT&T, Inc. (AT&T Intellectual Property)
- Vodafone Group Plc
- Google LLC
- Verizon Communications, Inc.
- Telefónica S.A.
- Orange S.A.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- Sinch AB
- Telstra Corporation Limited
By Enterprise Size
- Large Enterprises
- SMEs
- A2P
- P2A
- P2P
- Retail
- BFSI
- Media & Entertainment
- Healthcare
- Travel & Tourism
- Others
- US
- Canada
- Mexico
- Rest of North America
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Rich Communication Services Market, by Enterprise Size
- 1.4.2 North America Rich Communication Services Market, by Type
- 1.4.3 North America Rich Communication Services Market, by End Use
- 1.4.4 North America Rich Communication Services Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Competition Analysis – Global
- 4.1 Market Share Analysis, 2023
- 4.2 Recent Strategies Deployed in Rich Communication Services Market
- 4.3 Porter Five Forces Analysis
- Chapter 5. North America Rich Communication Services Market by Enterprise Size
- 5.1 North America Large Enterprises Market by Country
- 5.2 North America SMEs Market by Country
- Chapter 6. North America Rich Communication Services Market by Type
- 6.1 North America A2P Market by Country
- 6.2 North America P2A Market by Country
- 6.3 North America P2P Market by Country
- Chapter 7. North America Rich Communication Services Market by End Use
- 7.1 North America Retail Market by Country
- 7.2 North America BFSI Market by Country
- 7.3 North America Media & Entertainment Market by Country
- 7.4 North America Healthcare Market by Country
- 7.5 North America Travel & Tourism Market by Country
- 7.6 North America Others Market by Country
- Chapter 8. North America Rich Communication Services Market by Country
- 8.1 US Rich Communication Services Market
- 8.1.1 US Rich Communication Services Market by Enterprise Size
- 8.1.2 US Rich Communication Services Market by Type
- 8.1.3 US Rich Communication Services Market by End Use
- 8.2 Canada Rich Communication Services Market
- 8.2.1 Canada Rich Communication Services Market by Enterprise Size
- 8.2.2 Canada Rich Communication Services Market by Type
- 8.2.3 Canada Rich Communication Services Market by End Use
- 8.3 Mexico Rich Communication Services Market
- 8.3.1 Mexico Rich Communication Services Market by Enterprise Size
- 8.3.2 Mexico Rich Communication Services Market by Type
- 8.3.3 Mexico Rich Communication Services Market by End Use
- 8.4 Rest of North America Rich Communication Services Market
- 8.4.1 Rest of North America Rich Communication Services Market by Enterprise Size
- 8.4.2 Rest of North America Rich Communication Services Market by Type
- 8.4.3 Rest of North America Rich Communication Services Market by End Use
- Chapter 9. Company Profiles
- 9.1 AT&T, Inc. (AT&T Intellectual Property)
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental and Regional Analysis
- 9.1.4 Research & Development Expense
- 9.1.5 SWOT Analysis
- 9.2 Vodafone Group Plc
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Segmental Analysis
- 9.2.4 Recent strategies and developments:
- 9.2.4.1 Partnerships, Collaborations, and Agreements:
- 9.3 Google LLC
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental and Regional Analysis
- 9.3.4 Research & Development Expense
- 9.3.5 Recent strategies and developments:
- 9.3.5.1 Partnerships, Collaborations, and Agreements:
- 9.3.6 SWOT Analysis
- 9.4 Verizon Communications, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental Analysis
- 9.4.4 Recent strategies and developments:
- 9.4.4.1 Partnerships, Collaborations, and Agreements:
- 9.4.5 SWOT Analysis
- 9.5 Telefonica S.A.
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Segmental Analysis
- 9.5.4 Research & Development Expense
- 9.6 Orange S.A.
- 9.6.1 Company Overview
- 9.6.2 Financial Analysis
- 9.6.3 Segmental Analysis
- 9.7 Samsung Electronics Co., Ltd. (Samsung Group)
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.7.3 Segmental and Regional Analysis
- 9.7.4 Research & Development Expenses
- 9.7.5 Recent strategies and developments:
- 9.7.5.1 Product Launches and Product Expansions:
- 9.7.6 SWOT Analysis
- 9.8 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Segmental and Regional Analysis
- 9.8.4 Research & Development Expenses
- 9.8.5 SWOT Analysis
- 9.9 Sinch AB
- 9.9.1 Company Overview
- 9.9.2 Financial Analysis
- 9.9.3 Segmental and Regional Analysis
- 9.9.4 Recent strategies and developments:
- 9.9.4.1 Partnerships, Collaborations, and Agreements:
- 9.9.5 SWOT Analysis
- 9.10. Telstra Corporation Limited
- 9.10.1 Company Overview
- 9.10.2 Financial Analysis
- 9.10.3 Segmental and Regional Analysis
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