North America Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type (Retailer-Owned Networks and Third-Party Networks), By Industry Vertical, By Advertising Format, By Country and Growth Forecast, 2024 - 2031

North America Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type (Retailer-Owned Networks and Third-Party Networks), By Industry Vertical, By Advertising Format, By Country and Growth Forecast, 2024 - 2031

The North America Retail Media Networks Market would witness market growth of 9.8% CAGR during the forecast period (2024-2031).

The US market dominated the North America Retail Media Networks Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $16,245.4 million by 2031. The Canada market is experiencing a CAGR of 11.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 11.2% during (2024 - 2031).

These networks encompass a range of applications that facilitate targeted advertising and brand engagement within retail environments. RMNs enable retailers to run in-store advertising campaigns through digital screens and signage. These advertisements can be tailored to real-time consumer behaviour, ensuring shoppers receive relevant messages while in the store. For instance, retailers can promote products that align with current shopping trends or seasonal demands, increasing the likelihood of impulse purchases.

RMNs allow brands to place ads directly on e-commerce platforms as online shopping grows. This includes sponsored product listings, banner ads, and personalized recommendations based on shoppers' browsing history. By positioning ads within the shopping experience, retailers can drive conversions and enhance the visibility of featured brands. Retailers can leverage their customer databases to send targeted email campaigns featuring brand advertisements, promotions, or product recommendations.

The expansion of cosmetics product sales in Canada positively influences the growth of this market. In 2021, the Canadian cosmetics sector generated approximately USD 1.24 billion in income. Projections indicate that this sector is expected to reach USD 1.8 billion in sales by 2024, reflecting an annual growth rate of 1.45%. As the cosmetics market expands, it presents a substantial opportunity for Retail Media Networks to thrive. RMNs enable brands to engage with consumers directly at critical touchpoints during shopping. They utilize targeted advertising and personalized content to enhance brand visibility and drive sales. With the increasing popularity of online cosmetics shopping, fuelled by changing consumer preferences and the growing influence of social media, RMNs are becoming essential tools for brands aiming to capture the attention of their target audiences. Advertisers leverage these networks to create immersive shopping experiences, offering tailored promotions and product recommendations that resonate with consumers. Thus, the expansion of cosmetics sales in Canada and the rising commerce industry in the region are driving the market's growth.

Based on Platform Type, the market is segmented into Retailer-Owned Networks and Third-Party Networks. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG), Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, Beauty & Personal Care, and Other Industry Verticals. Based on Advertising Format, the market is segmented into Display Ads, Video Ads, Sponsored Industry Verticals, and Other Advertising Formats. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Amazon.com, Inc.
• Walmart, Inc.
• eBay, Inc.
• Home Depot, Inc.
• The Kroger Co. (Kroger Precision Marketing)
• Instacart
• Target Corporation (Target Brands, Inc.)
• Macy’s, Inc.
• Best Buy Co., Inc.
• Wayfair Inc.

North America Retail Media Networks Market Report Segmentation

By Platform Type

• Retailer-Owned Networks
• Third-Party Networks

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Electronics & Technology
• Apparel & Fashion
• Grocery & Food Delivery
• Beauty & Personal Care
• Other Industry Verticals

By Advertising Format

• Display Ads
• Video Ads
• Sponsored Industry Verticals
• Other Advertising Formats

By Country

• US
• Canada
• Mexico
• Rest of North America