North America Retail Analytics Market Size, Share & Trends Analysis Report By Deployment Mode, By Component (Solution, and Services) By Services Type, By Business Function, By Enterprise Size, By Application, By Country and Growth Forecast, 2024 - 2031

North America Retail Analytics Market Size, Share & Trends Analysis Report By Deployment Mode, By Component (Solution, and Services) By Services Type, By Business Function, By Enterprise Size, By Application, By Country and Growth Forecast, 2024 - 2031


The North America Retail Analytics Market would witness market growth of 23.6% CAGR during the forecast period (2024-2031).

The US market dominated the North America Retail Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $9,521.4 million by 2031. The Canada market is experiencing a CAGR of 26.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 25.3% during (2024 - 2031).

Retail analytics provide useful information on customers' preferences, behavior, and purchasing patterns. Retailers can analyze demographic information, purchase history, browsing behavior, and social media interactions to better understand their customers.

Moreover, it can also enhance customer engagement and loyalty by implementing personalized marketing campaigns, targeted promotions, and product recommendations.

The Mexican Online Sales Association estimates that the domestic e-commerce sector was worth USD 19.7 billion in 2021, an increase of 27% over 2020. In 2021, there were 57.5 million users of Mexican eCommerce, up 11% from the previous year. In 2020, women made up 51% of Mexican eCommerce users.

Based on Deployment Mode, the market is segmented into On-demand, and On-premise. Based on Component, the market is segmented into Solution, and Services. Based on Services Type, the market is segmented into Professional, and Managed. Based on Business Function, the market is segmented into Supply Chain, Strategy & Planning, Sales & Marketing, In-store Operation, and Human Resource (HR) & Others. Based on Enterprise Size, the market is segmented into Large Enterprise, and Small & Medium Enterprise. Based on Application, the market is segmented into Inventory Analysis, Yield Analysis, Performance Analysis, Merchandising Analysis, Customer Management, Pricing Analysis, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • HCL Technologies Ltd. (HCL Enterprises)
  • IBM Corporation
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • Teradata Corporation
North America Retail Analytics Market Report Segmentation

By Deployment Mode
  • On-demand
  • On-premise
By Component
  • Solution
  • Services
  • Professional
  • Managed
By Business Function
  • Supply Chain
  • Strategy & Planning
  • Sales & Marketing
  • In-store Operation
  • Human Resource (HR) & Others
By Enterprise Size
  • Large Enterprise
  • Small & Medium Enterprise
By Application
  • Inventory Analysis
  • Yield Analysis
  • Performance Analysis
  • Merchandising Analysis
  • Customer Management
  • Pricing Analysis
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Retail Analytics Market, by Deployment Mode
1.4.2 North America Retail Analytics Market, by Component
1.4.3 North America Retail Analytics Market, by Business Function
1.4.4 North America Retail Analytics Market, by Enterprise Size
1.4.5 North America Retail Analytics Market, by Application
1.4.6 North America Retail Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnership & Collaboration: 2020, Jun – 2024, Feb) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Retail Analytics Market by Deployment Mode
5.1 North America On-demand Market by Region
5.2 North America On-premise Market by Region
Chapter 6. North America Retail Analytics Market by Component
6.1 North America Solution Market by Country
6.2 North America Services Market by Country
6.3 North America Retail Analytics Market by Services Type
6.3.1 North America Professional Market by Country
6.3.2 North America Managed Market by Country
Chapter 7. North America Retail Analytics Market by Business Function
7.1 North America Supply Chain Market by Country
7.2 North America Strategy & Planning Market by Country
7.3 North America Sales & Marketing Market by Country
7.4 North America In-store Operation Market by Country
7.5 North America Human Resource (HR) & Others Market by Country
Chapter 8. North America Retail Analytics Market by Enterprise Size
8.1 North America Large Enterprise Market by Country
8.2 North America Small & Medium Enterprise Market by Country
Chapter 9. North America Retail Analytics Market by Application
9.1 North America Inventory Analysis Market by Country
9.2 North America Yield Analysis Market by Country
9.3 North America Performance Analysis Market by Country
9.4 North America Merchandising Analysis Market by Country
9.5 North America Customer Management Market by Country
9.6 North America Pricing Analysis Market by Country
9.7 North America Others Market by Country
Chapter 10. North America Retail Analytics Market by Country
10.1 US Retail Analytics Market
10.1.1 US Retail Analytics Market by Deployment Mode
10.1.2 US Retail Analytics Market by Component
10.1.2.1 US Retail Analytics Market by Services Type
10.1.3 US Retail Analytics Market by Business Function
10.1.4 US Retail Analytics Market by Enterprise Size
10.1.5 US Retail Analytics Market by Application
10.2 Canada Retail Analytics Market
10.2.1 Canada Retail Analytics Market by Deployment Mode
10.2.2 Canada Retail Analytics Market by Component
10.2.2.1 Canada Retail Analytics Market by Services Type
10.2.3 Canada Retail Analytics Market by Business Function
10.2.4 Canada Retail Analytics Market by Enterprise Size
10.2.5 Canada Retail Analytics Market by Application
10.3 Mexico Retail Analytics Market
10.3.1 Mexico Retail Analytics Market by Deployment Mode
10.3.2 Mexico Retail Analytics Market by Component
10.3.2.1 Mexico Retail Analytics Market by Services Type
10.3.3 Mexico Retail Analytics Market by Business Function
10.3.4 Mexico Retail Analytics Market by Enterprise Size
10.3.5 Mexico Retail Analytics Market by Application
10.4 Rest of North America Retail Analytics Market
10.4.1 Rest of North America Retail Analytics Market by Deployment Mode
10.4.2 Rest of North America Retail Analytics Market by Component
10.4.2.1 Rest of North America Retail Analytics Market by Services Type
10.4.3 Rest of North America Retail Analytics Market by Business Function
10.4.4 Rest of North America Retail Analytics Market by Enterprise Size
10.4.5 Rest of North America Retail Analytics Market by Application
Chapter 11. Company Profiles
11.1 Amazon Web Services, Inc. (Amazon.com, Inc.)
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental Analysis
11.1.4 Recent strategies and developments:
11.1.4.1 Partnerships, Collaborations, and Agreements:
11.1.4.2 Product Launches and Product Expansions:
11.1.5 SWOT Analysis
11.2 HCL Technologies Ltd. (HCL Enterprises)
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.6 SWOT Analysis
11.3 IBM Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Regional & Segmental Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 MicroStrategy, Inc.
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 Research & Development Expenses
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.6 SWOT Analysis
11.6 Oracle Corporation
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Product Launches and Product Expansions:
11.6.6 SWOT Analysis
11.7 Salesforce, Inc.
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 SWOT Analysis
11.8 SAP SE
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Product Launches and Product Expansions:
11.8.5.2 Acquisition and Mergers:
11.8.5.3 Geographical Expansions:
11.8.6 SWOT Analysis
11.9 SAS Institute, Inc.
11.9.1 Company Overview
11.9.2 Recent strategies and developments:
11.9.2.1 Partnerships, Collaborations, and Agreements:
11.9.3 SWOT Analysis
11.10. Teradata Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 SWOT Analysis

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