The North America Product Analytics Market would witness market growth of 19.3% CAGR during the forecast period (2024-2031).
The US market dominated the North America Product Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $14,627.9 million by 2031. The Canada market is expected to witness a CAGR of 21.7% during (2024 - 2031). Additionally, The Mexico market is expected to witness a CAGR of 20.8% during (2024 - 2031).
These analytics gathers, examines, and interprets information on how users engage with a product, such as a software platform, mobile app, or website. It enables businesses to understand user behavior, identify trends, optimize product features, and improve overall customer experience. By leveraging these analytics, companies can make data-driven decisions to enhance usability, increase engagement, and drive business growth.
The growth of online platforms and the developing digital economy are driving the need for these analytics. The rise of e-commerce, SaaS-based solutions, and mobile applications has generated massive amounts of data every second. Businesses increasingly recognize the importance of analyzing this data to extract meaningful insights to shape their strategic decisions.
This market in North America is experiencing significant growth, driven by various factors across different nations. Mexico's retail and consumer goods industry has seen a substantial increase in the adoption of product analytics, driven by the country's impressive e-commerce growth. In 2023, Mexico led global e-commerce with a 24.6% increase, propelled by the fashion, electronics, and consumer goods sectors. Retailers have been forced by this rise to use analytics technologies to improve inventory control and obtain a more thorough grasp of customer behavior. The government's "Plan México," a six-year strategy launched in 2025, aims to promote economic growth through collaboration between the federal government and the private sector, offering tax incentives and fostering investment in key industries, including retail. This plan is expected to accelerate the adoption of advanced analytics solutions in the sector. Therefore, as industries increasingly recognize the value of data-driven decision-making, integrating advanced analytics tools is becoming a cornerstone of business strategies, driving competitiveness and growth in the region.
Based on Mode, the market is segmented into Tracking Data, and Analysing Data. Based on Component, the market is segmented into Solution, and Services. Based on Deployment, the market is segmented into Cloud, and On-premise. Based on Application, the market is segmented into Consumer Engagement, Sales & Marketing, and Design & Manufacturing. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on End User, the market is segmented into Retail & E-commerce, BFSI, IT & Telecommunication, Media & Entertainment, Healthcare & Pharmaceuticals, and Other End User. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- IBM Corporation
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Salesforce, Inc.
- Adobe, Inc.
- Medallia Inc.
- Accenture PLC
- Teradata Corporation
- SAS Institute Inc.
- QlikTech International AB (Talend, Inc.)
By Mode
- Tracking Data
- Analysing Data
- Solution
- Services
- Cloud
- On-premise
- Consumer Engagement
- Sales & Marketing
- Design & Manufacturing
- Large Enterprises
- Small & Medium Enterprises (SMEs)
- Retail & E-commerce
- BFSI
- IT & Telecommunication
- Media & Entertainment
- Healthcare & Pharmaceuticals
- Other End User
- US
- Canada
- Mexico
- Rest of North America
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Product Analytics Market, by Mode
- 1.4.2 North America Product Analytics Market, by Component
- 1.4.3 North America Product Analytics Market, by Deployment
- 1.4.4 North America Product Analytics Market, by Application
- 1.4.5 North America Product Analytics Market, by Enterprise Size
- 1.4.6 North America Product Analytics Market, by End User
- 1.4.7 North America Product Analytics Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2023
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.5 Porter Five Forces Analysis
- Chapter 5. North America Product Analytics Market by Mode
- 5.1 North America Tracking Data Market by Region
- 5.2 North America Analysing Data Market by Region
- Chapter 6. North America Product Analytics Market by Component
- 6.1 North America Solution Market by Region
- 6.2 North America Services Market by Region
- Chapter 7. North America Product Analytics Market by Deployment
- 7.1 North America Cloud Market by Country
- 7.2 North America On-premise Market by Country
- Chapter 8. North America Product Analytics Market by Application
- 8.1 North America Consumer Engagement Market by Country
- 8.2 North America Sales & Marketing Market by Country
- 8.3 North America Design & Manufacturing Market by Country
- Chapter 9. North America Product Analytics Market by Enterprise Size
- 9.1 North America Large Enterprises Market by Country
- 9.2 North America Small & Medium Enterprises (SMEs) Market by Country
- Chapter 10. North America Product Analytics Market by End User
- 10.1 North America Retail & E-commerce Market by Country
- 10.2 North America BFSI Market by Country
- 10.3 North America IT & Telecommunication Market by Country
- 10.4 North America Media & Entertainment Market by Country
- 10.5 North America Healthcare & Pharmaceuticals Market by Country
- 10.6 North America Other End User Market by Country
- Chapter 11. North America Product Analytics Market by Country
- 11.1 US Product Analytics Market
- 11.1.1 US Product Analytics Market by Mode
- 11.1.2 US Product Analytics Market by Component
- 11.1.3 US Product Analytics Market by Deployment
- 11.1.4 US Product Analytics Market by Application
- 11.1.5 US Product Analytics Market by Enterprise Size
- 11.1.6 US Product Analytics Market by End User
- 11.2 Canada Product Analytics Market
- 11.2.1 Canada Product Analytics Market by Mode
- 11.2.2 Canada Product Analytics Market by Component
- 11.2.3 Canada Product Analytics Market by Deployment
- 11.2.4 Canada Product Analytics Market by Application
- 11.2.5 Canada Product Analytics Market by Enterprise Size
- 11.2.6 Canada Product Analytics Market by End User
- 11.3 Mexico Product Analytics Market
- 11.3.1 Mexico Product Analytics Market by Mode
- 11.3.2 Mexico Product Analytics Market by Component
- 11.3.3 Mexico Product Analytics Market by Deployment
- 11.3.4 Mexico Product Analytics Market by Application
- 11.3.5 Mexico Product Analytics Market by Enterprise Size
- 11.3.6 Mexico Product Analytics Market by End User
- 11.4 Rest of North America Product Analytics Market
- 11.4.1 Rest of North America Product Analytics Market by Mode
- 11.4.2 Rest of North America Product Analytics Market by Component
- 11.4.3 Rest of North America Product Analytics Market by Deployment
- 11.4.4 Rest of North America Product Analytics Market by Application
- 11.4.5 Rest of North America Product Analytics Market by Enterprise Size
- 11.4.6 Rest of North America Product Analytics Market by End User
- Chapter 12. Company Profiles
- 12.1 IBM Corporation
- 12.1.1 Company Overview
- 12.1.2 Financial Analysis
- 12.1.3 Regional & Segmental Analysis
- 12.1.4 Research & Development Expenses
- 12.1.5 Recent strategies and developments:
- 12.1.5.1 Partnerships, Collaborations, and Agreements:
- 12.1.5.2 Product Launches and Product Expansions:
- 12.1.6 SWOT Analysis
- 12.2 Oracle Corporation
- 12.2.1 Company Overview
- 12.2.2 Financial Analysis
- 12.2.3 Segmental and Regional Analysis
- 12.2.4 Research & Development Expense
- 12.2.5 Recent strategies and developments:
- 12.2.5.1 Partnerships, Collaborations, and Agreements:
- 12.2.5.2 Product Launches and Product Expansions:
- 12.2.6 SWOT Analysis
- 12.3 Google LLC (Alphabet Inc.)
- 12.3.1 Company Overview
- 12.3.2 Financial Analysis
- 12.3.3 Segmental and Regional Analysis
- 12.3.4 Research & Development Expenses
- 12.3.5 Recent strategies and developments:
- 12.3.5.1 Partnerships, Collaborations, and Agreements:
- 12.3.5.2 Product Launches and Product Expansions:
- 12.3.6 SWOT Analysis
- 12.4 Salesforce, Inc.
- 12.4.1 Company Overview
- 12.4.2 Financial Analysis
- 12.4.3 Regional Analysis
- 12.4.4 Research & Development Expenses
- 12.4.5 Recent strategies and developments:
- 12.4.5.1 Partnerships, Collaborations, and Agreements:
- 12.4.6 SWOT Analysis
- 12.5 Adobe, Inc.
- 12.5.1 Company Overview
- 12.5.2 Financial Analysis
- 12.5.3 Segmental and Regional Analysis
- 12.5.4 Research & Development Expense
- 12.5.5 Recent strategies and developments:
- 12.5.5.1 Partnerships, Collaborations, and Agreements:
- 12.5.6 SWOT Analysis
- 12.6 Medallia Inc.
- 12.6.1 Company Overview
- 12.6.2 Recent strategies and developments:
- 12.6.2.1 Acquisition and Mergers:
- 12.7 Accenture PLC
- 12.7.1 Company Overview
- 12.7.2 Financial Analysis
- 12.7.3 Regional Analysis
- 12.7.4 Research & Development Expenses
- 12.7.5 Recent strategies and developments:
- 12.7.5.1 Acquisition and Mergers:
- 12.7.6 SWOT Analysis
- 12.8 Teradata Corporation
- 12.8.1 Company Overview
- 12.8.2 Financial Analysis
- 12.8.3 Regional Analysis
- 12.8.4 Research & Development Expenses
- 12.8.5 Recent strategies and developments:
- 12.8.5.1 Acquisition and Mergers:
- 12.8.6 SWOT Analysis
- 12.9 SAS Institute, Inc.
- 12.9.1 Company Overview
- 12.9.2 SWOT Analysis
- 12.10. QlikTech International AB (Talend, Inc.)
- 12.10.1 Company Overview
- 12.10.2 SWOT Analysis
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook