North America Predictive Retail Analytics Market Size, Share & Trends Analysis Report By Application, By Enterprise Size (Large Enterprises, and SMEs), By Component, By Deployment Type, By Business Function, By Country and Growth Forecast, 2024 - 2031

North America Predictive Retail Analytics Market Size, Share & Trends Analysis Report By Application, By Enterprise Size (Large Enterprises, and SMEs), By Component, By Deployment Type, By Business Function, By Country and Growth Forecast, 2024 - 2031


The North America Predictive Retail Analytics Market would witness market growth of 32.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Predictive Retail Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,355.2 million by 2031. The Canada market is experiencing a CAGR of 35.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 34.1% during (2024 - 2031).

Predictive retail analytics is a data-driven methodology that employs machine learning techniques, statistical algorithms, and historical data to anticipate future trends, behaviors, and events in the retail sector. It enables retailers to identify patterns and trends by analyzing immense amounts of data from a variety of sources, such as sales records, consumer interactions, and online behaviors.

Additionally, these valuable insights enable businesses to make well-informed decisions regarding their operations, including inventory management, demand forecasting, marketing strategies, and personalized customer experiences.

The proliferation of online purchasing and the growing demand for data-driven insights are the primary factors driving the substantial expansion of the North American predictive retail analytics market. According to the U.S. Census Bureau, e-commerce sales in the United States reached $815.4 billion in 2020, representing a 43% increase from $571.2 billion in 2019. This surge in e-commerce has led to a rising need for analytics solutions that help retailers optimize inventory, forecast demand, and enhance customer targeting.

Based on Application, the market is segmented into Inventory Analysis, Customer Management, Pricing Analysis, Performance Analysis, Merchandising Analysis, and Other Application. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on Component, the market is segmented into Software, and Services (Consulting Services, Deployment & Integration Services, Support & Maintenance Services, and Training & Education Services). Based on Deployment Type, the market is segmented into Cloud-based, On-Premise, and Hybrid. Based on Business Function, the market is segmented into Supply Chain Management, Sales & Marketing, Strategy & Planning, In-store Operations, Human Resource, and Other Business Function. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Microsoft Corporation
  • SAS Institute Inc.
  • NTT Data Corporation
  • TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
  • Salesforce, Inc.
  • Alteryx, Inc.
  • Fair Isaac Corporation (FICO)
North America Predictive Retail Analytics Market Report Segmentation

By Application
  • Inventory Analysis
  • Customer Management
  • Pricing Analysis
  • Performance Analysis
  • Merchandising Analysis
  • Other Application
By Enterprise Size
  • Large Enterprises
  • SMEs
By Component
  • Software
  • Services
  • Consulting Services
  • Deployment & Integration Services
  • Support & Maintenance Services
  • Training & Education Services
By Deployment Type
  • Cloud-based
  • On-Premise
  • Hybrid
By Business Function
  • Supply Chain Management
  • Sales & Marketing
  • Strategy & Planning
  • In-store Operations
  • Human Resource
  • Other Business Function
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Predictive Retail Analytics Market, by Application
1.4.2 North America Predictive Retail Analytics Market, by Enterprise Size
1.4.3 North America Predictive Retail Analytics Market, by Component
1.4.4 North America Predictive Retail Analytics Market, by Deployment Type
1.4.5 North America Predictive Retail Analytics Market, by Business Function
1.4.6 North America Predictive Retail Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Jun – 2024, Aug) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Predictive Retail Analytics Market by Application
5.1 North America Inventory Analysis Market by Country
5.2 North America Customer Management Market by Country
5.3 North America Pricing Analysis Market by Country
5.4 North America Performance Analysis Market by Country
5.5 North America Merchandising Analysis Market by Country
5.6 North America Other Application Market by Country
Chapter 6. North America Predictive Retail Analytics Market by Enterprise Size
6.1 North America Large Enterprises Market by Region
6.2 North America SMEs Market by Region
Chapter 7. North America Predictive Retail Analytics Market by Component
7.1 North America Software Market by Country
7.2 North America Services Market by Country
7.3 North America Predictive Retail Analytics Market by Services Type
7.3.1 North America Consulting Services Market by Country
7.3.2 North America Deployment & Integration Services Market by Country
7.3.3 North America Support & Maintenance Services Market by Country
7.3.4 North America Training & Education Services Market by Country
Chapter 8. North America Predictive Retail Analytics Market by Deployment Type
8.1 North America Cloud-based Market by Country
8.2 North America On-Premise Market by Country
8.3 North America Hybrid Market by Country
Chapter 9. North America Predictive Retail Analytics Market by Business Function
9.1 North America Supply Chain Management Market by Country
9.2 North America Sales & Marketing Market by Country
9.3 North America Strategy & Planning Market by Country
9.4 North America In-store Operations Market by Country
9.5 North America Human Resource Market by Country
9.6 North America Other Business Function Market by Country
Chapter 10. North America Predictive Retail Analytics Market by Country
10.1 US Predictive Retail Analytics Market
10.1.1 US Predictive Retail Analytics Market by Application
10.1.2 US Predictive Retail Analytics Market by Enterprise Size
10.1.3 US Predictive Retail Analytics Market by Component
10.1.3.1 US Predictive Retail Analytics Market by Services Type
10.1.4 US Predictive Retail Analytics Market by Deployment Type
10.1.5 US Predictive Retail Analytics Market by Business Function
10.2 Canada Predictive Retail Analytics Market
10.2.1 Canada Predictive Retail Analytics Market by Application
10.2.2 Canada Predictive Retail Analytics Market by Enterprise Size
10.2.3 Canada Predictive Retail Analytics Market by Component
10.2.3.1 Canada Predictive Retail Analytics Market by Services Type
10.2.4 Canada Predictive Retail Analytics Market by Deployment Type
10.2.5 Canada Predictive Retail Analytics Market by Business Function
10.3 Mexico Predictive Retail Analytics Market
10.3.1 Mexico Predictive Retail Analytics Market by Application
10.3.2 Mexico Predictive Retail Analytics Market by Enterprise Size
10.3.3 Mexico Predictive Retail Analytics Market by Component
10.3.3.1 Mexico Predictive Retail Analytics Market by Services Type
10.3.4 Mexico Predictive Retail Analytics Market by Deployment Type
10.3.5 Mexico Predictive Retail Analytics Market by Business Function
10.4 Rest of North America Predictive Retail Analytics Market
10.4.1 Rest of North America Predictive Retail Analytics Market by Application
10.4.2 Rest of North America Predictive Retail Analytics Market by Enterprise Size
10.4.3 Rest of North America Predictive Retail Analytics Market by Component
10.4.3.1 Rest of North America Predictive Retail Analytics Market by Services Type
10.4.4 Rest of North America Predictive Retail Analytics Market by Deployment Type
10.4.5 Rest of North America Predictive Retail Analytics Market by Business Function
Chapter 11. Company Profiles
11.1 IBM Corporation
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional & Segmental Analysis
11.1.4 Research & Development Expenses
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.5.3 Acquisition and Mergers:
11.1.6 SWOT Analysis
11.2 Microsoft Corporation
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Product Launches and Product Expansions:
11.2.5.2 Partnerships, Collaborations, and Agreements:
11.2.6 SWOT Analysis
11.3 Oracle Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Product Launches and Product Expansions:
11.3.6 SWOT Analysis
11.4 SAP SE
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Regional Analysis
11.4.4 Research & Development Expense
11.4.5 Recent strategies and developments:
11.4.5.1 Product Launches and Product Expansions:
11.4.5.2 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 SAS Institute, Inc.
11.5.1 Company Overview
11.5.2 Recent strategies and developments:
11.5.2.1 Partnerships, Collaborations, and Agreements:
11.5.3 SWOT Analysis
11.6 Salesforce, Inc.
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Regional Analysis
11.6.4 Research & Development Expenses
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Product Launches and Product Expansions:
11.6.6 SWOT Analysis
11.7 NTT Data Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Recent strategies and developments:
11.7.3.1 Partnerships, Collaborations, and Agreements:
11.8 Tibco Software, Inc. (Vista Equity Partners Management, LLC)
11.8.1 Company Overview
11.8.2 Recent strategies and developments:
11.8.2.1 Product Launches and Product Expansions:
11.8.2.2 Acquisition and Mergers:
11.8.3 SWOT Analysis
11.9 Alteryx, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Research & Development Expenses
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.5 SWOT Analysis
11.10. Fair Isaac Corporation (FICO)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:

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