North America Predictive Analytics Market Size, Share & Trends Analysis Report By Deployment Mode (Cloud, and On-Premise), By Component, By Organization Size, By Vertical, By Country and Growth Forecast, 2024 - 2031

North America Predictive Analytics Market Size, Share & Trends Analysis Report By Deployment Mode (Cloud, and On-Premise), By Component, By Organization Size, By Vertical, By Country and Growth Forecast, 2024 - 2031


The North America Predictive Analytics Market would witness market growth of 20.9% CAGR during the forecast period (2024-2031).

The US market dominated the North America Predictive Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $14,117.1 million by 2031. The Canada market is experiencing a CAGR of 23.3% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 22.4% during (2024 - 2031).

This is a branch of advanced analytics that uses historical data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It aims to forecast future events, trends, behaviors, and patterns, enabling organizations to make proactive, data-driven decisions. This finds applications across a broad spectrum of industries.

Furthermore, this aids in predictive policing by analyzing crime data, social factors, and historical patterns to anticipate criminal activity. This proactive approach allows law enforcement agencies to allocate resources more effectively and prevent potential incidents. In human resources, this is used to enhance talent management.

The growth of e-commerce in Canada generated extensive consumer data, enabling businesses to use this to analyze purchasing patterns, preferences, and trends, leading to more effective marketing strategies and personalized shopping experiences. As per the International Trade Administration (ITA), e-commerce retail trade sales in Canada amounted to an all-time high of US$3.82 billion in December 2020. The Mexican government’s telecommunications reform, which aimed to increase competition and reduce costs, led to a surge in data availability. This, in turn, generated opportunities for predictive analytics to enhance the consumer experience and optimize network performance. According to the International Trade Administration (ITA), the Mexican telecommunications sector has consistently outpaced the overall economy’s growth, largely driven by mobile telephones, broadband services, and broadcasting. In conclusion, the rising e-commerce industry and expansion of the region's telecommunication sector are propelling the market's growth.

Based on Deployment Mode, the market is segmented into Cloud, and On-Premise. Based on Component, the market is segmented into Solution (Customer Analytics, Financial Analytics, Sales & Marketing Analytics, Risk Analytics, and Supply Chain Analytics), and Services (Professional, and Managed). Based on Organization Size, the market is segmented into Large Enterprise, and Small & Medium Enterprise. Based on Vertical, the market is segmented into BFSI, Healthcare, Manufacturing, Transportation & Logistics, Energy & Utilities, Government, Retail, and Telecom & IT. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Microsoft Corporation
  • SAS Institute Inc.
  • NTT Data Corporation
  • TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
  • Salesforce, Inc.
  • Alteryx, Inc.
  • Fair Isaac Corporation (FICO)
North America Predictive Analytics Market Report Segmentation

By Deployment Mode
  • Cloud
  • On-Premise
By Component
  • Solution
  • Customer Analytics
  • Financial Analytics
  • Sales & Marketing Analytics
  • Risk Analytics
  • Supply Chain Analytics
  • Services
  • Professional
  • Managed
By Organization Size
  • Large Enterprise
  • Small & Medium Enterprise
By Vertical
  • BFSI
  • Healthcare
  • Manufacturing
  • Transportation & Logistics
  • Energy & Utilities
  • Government
  • Retail
  • Telecom & IT
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Predictive Analytics Market, by Deployment Mode
1.4.2 North America Predictive Analytics Market, by Component
1.4.3 North America Predictive Analytics Market, by Organization Size
1.4.4 North America Predictive Analytics Market, by Vertical
1.4.5 North America Predictive Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Jun – 2024, Aug) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Predictive Analytics Market by Deployment Mode
5.1 North America Cloud Market by Region
5.2 North America On-Premise Market by Region
Chapter 6. North America Predictive Analytics Market by Component
6.1 North America Solution Market by Country
6.2 North America Predictive Analytics Market by Solution Type
6.2.1 North America Customer Analytics Market by Country
6.2.2 North America Financial Analytics Market by Country
6.2.3 North America Sales & Marketing Analytics Market by Country
6.2.4 North America Risk Analytics Market by Country
6.2.5 North America Supply Chain Analytics Market by Country
6.3 North America Services Market by Country
6.4 North America Predictive Analytics Market by Services Type
6.4.1 North America Professional Market by Country
6.4.2 North America Managed Market by Country
Chapter 7. North America Predictive Analytics Market by Organization Size
7.1 North America Large Enterprise Market by Country
7.2 North America Small & Medium Enterprise Market by Country
Chapter 8. North America Predictive Analytics Market by Vertical
8.1 North America BFSI Market by Country
8.2 North America Healthcare Market by Country
8.3 North America Manufacturing Market by Country
8.4 North America Transportation & Logistics Market by Country
8.5 North America Energy & Utilities Market by Country
8.6 North America Government Market by Country
8.7 North America Retail Market by Country
8.8 North America Telecom & IT Market by Country
Chapter 9. North America Predictive Analytics Market by Country
9.1 US Predictive Analytics Market
9.1.1 US Predictive Analytics Market by Deployment Mode
9.1.2 US Predictive Analytics Market by Component
9.1.2.1 US Predictive Analytics Market by Solution Type
9.1.2.2 US Predictive Analytics Market by Services Type
9.1.3 US Predictive Analytics Market by Organization Size
9.1.4 US Predictive Analytics Market by Vertical
9.2 Canada Predictive Analytics Market
9.2.1 Canada Predictive Analytics Market by Deployment Mode
9.2.2 Canada Predictive Analytics Market by Component
9.2.2.1 Canada Predictive Analytics Market by Solution Type
9.2.2.2 Canada Predictive Analytics Market by Services Type
9.2.3 Canada Predictive Analytics Market by Organization Size
9.2.4 Canada Predictive Analytics Market by Vertical
9.3 Mexico Predictive Analytics Market
9.3.1 Mexico Predictive Analytics Market by Deployment Mode
9.3.2 Mexico Predictive Analytics Market by Component
9.3.2.1 Mexico Predictive Analytics Market by Solution Type
9.3.2.2 Mexico Predictive Analytics Market by Services Type
9.3.3 Mexico Predictive Analytics Market by Organization Size
9.3.4 Mexico Predictive Analytics Market by Vertical
9.4 Rest of North America Predictive Analytics Market
9.4.1 Rest of North America Predictive Analytics Market by Deployment Mode
9.4.2 Rest of North America Predictive Analytics Market by Component
9.4.2.1 Rest of North America Predictive Analytics Market by Solution Type
9.4.2.2 Rest of North America Predictive Analytics Market by Services Type
9.4.3 Rest of North America Predictive Analytics Market by Organization Size
9.4.4 Rest of North America Predictive Analytics Market by Vertical
Chapter 10. Company Profiles
10.1 IBM Corporation
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Regional & Segmental Analysis
10.1.4 Research & Development Expenses
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.5.3 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 Microsoft Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expenses
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.6 SWOT Analysis
10.3 Oracle Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 SAP SE
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Product Launches and Product Expansions:
10.4.5.2 Acquisition and Mergers:
10.4.6 SWOT Analysis
10.5 SAS Institute, Inc.
10.5.1 Company Overview
10.5.2 Recent strategies and developments:
10.5.2.1 Partnerships, Collaborations, and Agreements:
10.5.3 SWOT Analysis
10.6 Salesforce, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Product Launches and Product Expansions:
10.6.6 SWOT Analysis
10.7 NTT Data Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Recent strategies and developments:
10.7.3.1 Partnerships, Collaborations, and Agreements:
10.8 Tibco Software, Inc. (Vista Equity Partners Management, LLC)
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Product Launches and Product Expansions:
10.8.2.2 Acquisition and Mergers:
10.8.3 SWOT Analysis
10.9 Alteryx, Inc.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Research & Development Expenses
10.9.4 Recent strategies and developments:
10.9.4.1 Partnerships, Collaborations, and Agreements:
10.9.4.2 Product Launches and Product Expansions:
10.9.5 SWOT Analysis
10.10. Fair Isaac Corporation (FICO)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Partnerships, Collaborations, and Agreements:

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