North America Podcasting Market Size, Share & Trends Analysis Report By Genre (News & Politics, Society & Culture, Comedy, Sports, and Other Genre), By Format, By Country and Growth Forecast, 2024 - 2031

The North America Podcasting Market would witness market growth of 24.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Podcasting Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $36,074.3 Million by 2031. The Canada market is experiencing a CAGR of 27% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 25.9% during (2024 - 2031).

This Market has emerged as a transformative medium in the digital age, revolutionizing how people consume audio content. With smartphones, internet connectivity, and on-demand content consumption, podcasting has grown from a niche format to a mainstream media industry. Originally introduced as an extension of traditional radio, podcasts have expanded into diverse genres, formats, and monetization strategies, making them an essential part of global media consumption.

It has found applications in various domains, catering to diverse audiences and industries. Entertainment remains one of the most popular applications, with content spanning genres such as true crime, comedy, fiction, and celebrity interviews. Storytelling podcasts, in particular, have gained significant traction, with series such as Serial and Welcome to Night Vale setting industry standards for immersive audio storytelling.

This market across North America is expanding rapidly, driven by increasing digital connectivity, evolving consumer preferences, and the rising adoption of on-demand audio content. In Mexico, the presence of more than 130 million active wireless lines in 2022, with over 113 million having internet access, has created a significant audience base for digital content consumption. As the number of active wireless lines is projected to exceed 138 million by the end of 2023, podcast accessibility reaches more users, particularly those in urban and semi-urban areas. Furthermore, in the United States, the industry is one of the most mature and lucrative in the world, with over 100 million Americans listening to podcasts monthly. The growth is fuelled by integrating podcasts into mainstream entertainment and news consumption, with major media houses like NPR, The New York Times, and iHeartMedia heavily investing in audio content. In Canada, this market is experiencing significant audience engagement, driven by high internet penetration and a tech-savvy population. With a growing appetite for news, storytelling, and educational content, Canadian platforms such as CBC Podcasts play a crucial role in shaping the market. Thus, the rise in wireless connectivity in Mexico, the content diversification in the USA, and the localization of podcasts in Canada are transforming the North American podcasting landscape.

Based on Genre, the market is segmented into News & Politics, Society & Culture, Comedy, Sports, and Other Genre. Based on Format, the market is segmented into Interviews, Conversational, Solo, Panels, and Repurposed Content. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Amazon.com, Inc.
• Apple, Inc.
• Sirius XM Holdings, Inc. (Pandora Media, Inc.)
• Spotify Technologies S.A.
• SoundCloud Global Limited & Co. KG
• Acast AB
• Audacy Inc.
• Podbean Tech Inc.
• TuneIn, Inc.
• iHeartMedia, Inc.

• News & Politics
• Society & Culture
• Comedy
• Sports
• Other Genre

• Interviews
• Conversational
• Solo
• Panels
• Repurposed Content

• US
• Canada
• Mexico
• Rest of North America