North America Peer to Peer Lending Market Size, Share & Industry Trends Analysis Report By Business Model (Traditional Lending, and Alternate Marketplace Lending), By Loan Type, By End User (Business, and Personal), By Country and Growth Forecast, 2023 -

North America Peer to Peer Lending Market Size, Share & Industry Trends Analysis Report By Business Model (Traditional Lending, and Alternate Marketplace Lending), By Loan Type, By End User (Business, and Personal), By Country and Growth Forecast, 2023 - 2030


The North America Peer to Peer Lending Market would witness market growth of 27.4% CAGR during the forecast period (2023-2030).

Artificial intelligence and machine learning use is growing in P2P lending for better risk assessment, fraud detection, and personalization of financial products. The increasing importance placed on sustainability and ethical principles has resulted in the rise of peer-to-peer lending platforms catering to green and ethical lending. As a result, these platforms have successfully attracted investors who prioritize environmental consciousness. Regulatory scrutiny of P2P lending is increasing as the industry grows. Finding a delicate equilibrium between fostering innovation and safeguarding consumer interests remains a complex task, and the supervision of regulations will persistently adapt and develop.

P2P lending is not static; it continues to evolve and innovate, introducing new features and technologies to enhance their services and meet the evolving needs of borrowers and lenders. Many platforms now employ AI algorithms to assess the creditworthiness of borrowers. These algorithms can analyze various data points, leading to more accurate risk assessments. Recognizing the importance of mobile access, platforms have developed mobile applications that allow users to manage their lending or borrowing activities on the go. Some P2P lending platforms have integrated cryptocurrencies, allowing investors to use digital assets as collateral or to invest in crypto-related loans. This provides diversification opportunities and attracts crypto enthusiasts.

As per the report titled Small Business Profile 2022, released by the Government of British Columbia, in the British Columbia province of Canada, this province exhibits a higher per capita concentration of small businesses, a greater proportion of the workforce employed by these businesses, and a higher prevalence of self-employment compared to other provinces. Small businesses constitute 98% of the total number of businesses in British Columbia. One in ten British Columbians are entrepreneurs in a province with 5.2 million people and 510,700 small businesses. Therefore, the growth of startups and small businesses in the North America nations will help raise the demand for peer to peer lending platforms in the region.

The US market dominated the North America Peer to Peer Lending Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $352,208.5 Million by 2030. The Canada market is exhibiting a CAGR of 30.2% during (2023 - 2030). Additionally, The Mexico market would experience a CAGR of 29.1% during (2023 - 2030).

Based on Business Model, the market is segmented into Traditional Lending, and Alternate Marketplace Lending. Based on Loan Type, the market is segmented into Small Business Loans, Consumer Credit Loans, Real estate Loans, and Student Loans. Based on End User, the market is segmented into Business, and Personal. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Harmoney Corp Limited, Funding Circle Limited (Funding Circle Holdings plc), LendingTree, LLC (LendingTree, Inc.), Upstart Network, Inc. (Upstart Holdings, Inc), LendingClub Bank (LendingClub Corporation), goPeer Corporation, Linked P2P Limited, Prosper Funding LLC (Prosper Marketplace, Inc.), Lending Loop (Loop Financial Inc.), and MoneyMe Limited.

Scope of the Study

Market Segments covered in the Report:

By Business Model
  • Traditional Lending
  • Alternate Marketplace Lending
By Loan Type
  • Small Business Loans
  • Consumer Credit Loans
  • Real estate Loans
  • Student Loans
By End User
  • Business
  • Personal
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Harmoney Corp Limited
  • Funding Circle Limited (Funding Circle Holdings plc)
  • LendingTree, LLC (LendingTree, Inc.)
  • Upstart Network, Inc. (Upstart Holdings, Inc)
  • LendingClub Bank (LendingClub Corporation)
  • goPeer Corporation
  • Linked P2P Limited
  • Prosper Funding LLC (Prosper Marketplace, Inc.)
  • Lending Loop (Loop Financial Inc.)
  • MoneyMe Limited
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Peer to Peer Lending Market, by Business Model
1.4.2 North America Peer to Peer Lending Market, by Loan Type
1.4.3 North America Peer to Peer Lending Market, by End User
1.4.4 North America Peer to Peer Lending Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis
Chapter 4. North America Peer to Peer Lending Market by Business Model
4.1 North America Traditional Lending Market by Country
4.2 North America Alternate Marketplace Lending Market by Country
Chapter 5. North America Peer to Peer Lending Market by Loan Type
5.1 North America Small Business Loans Market by Country
5.2 North America Consumer Credit Loans Market by Country
5.3 North America Real estate Loans Market by Country
5.4 North America Student Loans Market by Country
Chapter 6. North America Peer to Peer Lending Market by End User
6.1 North America Business Market by Country
6.2 North America Personal Market by Country
Chapter 7. North America Peer to Peer Lending Market by Country
7.1 US Peer to Peer Lending Market
7.1.1 US Peer to Peer Lending Market by Business Model
7.1.2 US Peer to Peer Lending Market by Loan Type
7.1.3 US Peer to Peer Lending Market by End User
7.2 Canada Peer to Peer Lending Market
7.2.1 Canada Peer to Peer Lending Market by Business Model
7.2.2 Canada Peer to Peer Lending Market by Loan Type
7.2.3 Canada Peer to Peer Lending Market by End User
7.3 Mexico Peer to Peer Lending Market
7.3.1 Mexico Peer to Peer Lending Market by Business Model
7.3.2 Mexico Peer to Peer Lending Market by Loan Type
7.3.3 Mexico Peer to Peer Lending Market by End User
7.4 Rest of North America Peer to Peer Lending Market
7.4.1 Rest of North America Peer to Peer Lending Market by Business Model
7.4.2 Rest of North America Peer to Peer Lending Market by Loan Type
7.4.3 Rest of North America Peer to Peer Lending Market by End User
Chapter 8. Company Profiles
8.1 Harmoney Corp Limited
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 SWOT Analysis
8.2 LendingTree, LLC (LendingTree, Inc.)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 SWOT Analysis
8.3 goPeer Corporation
8.3.1 Company Overview
8.3.2 SWOT Analysis
8.4 Linked P2P Limited (Linked Finance)
8.4.1 Company Overview
8.5 Lending Loop (Loop Financial Inc.)
8.5.1 Company Overview
8.6 MoneyMe Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.7 Funding Circle Limited (Funding Circle Holdings plc)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Recent strategies and developments:
8.7.4.1 Partnerships, Collaborations, and Agreements:
8.7.5 SWOT Analysis
8.8 Upstart Network, Inc. (Upstart Holdings, Inc)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 SWOT Analysis
8.9 LendingClub Bank (LendingClub Corporation)
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 SWOT Analysis
8.10. Prosper Funding LLC (Prosper Marketplace, Inc.)
8.10.1 Company Overview

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