North America Operational Analytics Market Size, Share & Trends Analysis Report By Type, By Business Function, By Application, By Deployment Model (Cloud and On-premises), By Industry Vertical, By Country and Growth Forecast, 2024 - 2031

North America Operational Analytics Market Size, Share & Trends Analysis Report By Type, By Business Function, By Application, By Deployment Model (Cloud and On-premises), By Industry Vertical, By Country and Growth Forecast, 2024 - 2031

The North America Operational Analytics Market would witness market growth of 12.9% CAGR during the forecast period (2024-2031).

The US market dominated the North America Operational Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $6,373.8 million by 2031. The Canada market is experiencing a CAGR of 15.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.3% during (2024 - 2031).

These analytics uses data analysis techniques to improve and optimize an organization's daily operations and decision-making processes. It collects, analyzes, and interprets real-time or near-real-time data from business activities, systems, and processes, turning it into actionable insights. Unlike traditional analytics, which often examines historical data, these analytics is focused on the "here and now," helping organizations respond dynamically to current events and make data-driven decisions that enhance efficiency, productivity, and customer satisfaction.

This market is fundamentally driven by the increasing prevalence of sophisticated data analytics technologies, such as artificial intelligence, machine learning, and big data platforms. These technologies enable businesses to analyze massive datasets in real-time, uncover patterns and correlations, and forecast future outcomes more accurately.

In Canada, the telecom industry’s adoption of these analytics has accelerated as companies increasingly rely on digital platforms and invest heavily in 5G infrastructure. Telecom providers use analytics to optimize customer service, manage service delivery, and ensure network reliability. The ICT sector contributes substantially to Canada’s GDP, with a value of $104.5 billion in 2021 (in constant 2012 dollars), representing 5.3% of the national GDP and driving 15.3% of GDP growth from 2016 to 2021. The Canadian Radio-television and Telecommunications Commission (CRTC) actively supports initiatives to improve digital services and infrastructure, fostering further adoption of analytics in the telecom sector to enhance performance and customer satisfaction. Thus, as governments across the region prioritize digital transformation, cybersecurity, and economic competitiveness, the operational analytics market in North America is expected to see sustained growth.

Based on Type, the market is segmented into Software and Service (Managed Services and Professional Services). Based on Business Function, the market is segmented into Information Technology (IT), Sales & Marketing, Finance, Human Resources (HR), and Other Business Function. Based on Application, the market is segmented into Predictive Asset Maintenance, Risk Management, Fraud Detection, Supply Chain Management, Customer Management, and Other Application. Based on Deployment Model, the market is segmented into Cloud and On-premises. Based on Industry Vertical, the market is segmented into Telecommunication, Retail & Consumer Goods, Manufacturing, Government & Defense, Energy & Utilities, Healthcare, and Other Industry Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Microsoft Corporation
• Oracle Corporation
• SAS Institute Inc.
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Google LLC
• Hewlett Packard Enterprise Company
• IBM Corporation
• SAP SE
• Teradata Corporation
• TIBCO Software, Inc. (Vista Equity Partners Management, LLC)

North America Operational Analytics Market Report Segmentation

By Type

• Software
• Service
• Managed Services
• Professional Services

By Business Function

• Information Technology (IT)
• Sales & Marketing
• Finance
• Human Resources (HR)
• Other Business Function

By Application

• Predictive Asset Maintenance
• Risk Management
• Fraud Detection
• Supply Chain Management
• Customer Management
• Other Application

By Deployment Model

• Cloud
• On-premises

By Industry Vertical

• Telecommunication
• Retail & Consumer Goods
• Manufacturing
• Government & Defense
• Energy & Utilities
• Healthcare
• Other Industry Vertical

By Country

• US
• Canada
• Mexico
• Rest of North America