North America Online Microtransaction Market Size, Share & Trends Analysis Report By Device (PC, Mobile Phones, Gaming Console, and Other Device), By Payment Model, By Type, By Country and Growth Forecast, 2024 - 2031

North America Online Microtransaction Market Size, Share & Trends Analysis Report By Device (PC, Mobile Phones, Gaming Console, and Other Device), By Payment Model, By Type, By Country and Growth Forecast, 2024 - 2031

The North America Online Microtransaction Market would witness market growth of 12.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Online Microtransaction Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $43,325.1 million by 2031. The Canada market is experiencing a CAGR of 14.6% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 13.8% during (2024 - 2031).

The popularity of microtransactions in the eSports sector is largely tied to the immersive experience they offer. Fans are willing to spend on exclusive in-game items, special edition skins, or seasonal content associated with their favorite teams and events.

Moreover, these purchases help enhance the connection between fans and the eSports ecosystem, contributing significantly to the industry’s financial success. Virtual goods sales and in-game purchases have become one of the most important revenue streams, particularly as the eSports audience expands globally.

The North American online microtransaction market is expanding rapidly, fueled by a robust digital economy, advanced digital infrastructure, and a high level of smartphone penetration. The region benefits from widespread access to high-speed Internet and mobile networks and a tech-savvy population participating in digital content consumption across gaming, social media, and entertainment platforms. Government investments in next-generation technologies, like 5G infrastructure, are further boosting the adoption of online services and facilitating the growing microtransaction ecosystem across the region.

Based on Device, the market is segmented into PC, Mobile Phones, Gaming Console, and Other Device. Based on Payment Model, the market is segmented into Prepay, Pay-as-you-Go, and Post-Pay. Based on Type, the market is segmented into In-game Currencies, In-game Items, Random Chance Purchases, Expiration-based Purchases, and Other Type. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Epic Games, Inc.
• Fandom, Inc.
• Valve Corporation
• Activision Blizzard, Inc. (Microsoft Corporation)
• NEXON Co., Ltd.
• NetEase, Inc.
• Niantic, Inc.
• Electronic Arts, Inc.
• Nintendo Co., Ltd.
• Wargaming.net

North America Online Microtransaction Market Report Segmentation

By Device

• PC
• Mobile Phones
• Gaming Console
• Other Device

By Payment Model

• Prepay
• Pay-as-you-Go
• Post-Pay

By Type

• In-game Currencies
• In-game Items
• Random Chance Purchases
• Expiration-based Purchases
• Other Type

By Country

• US
• Canada
• Mexico
• Rest of North America