North America Oat Milk Market Size, Share & Trends Analysis Report By Source (Conventional and Organic), By Product (Plain and Flavored), By Distribution Channel, By Packaging (Cartons, Bottle, and Other Packaging), By Country and Growth Forecast, 2024 - 2031
The North America Oat Milk Market would witness market growth of 13.3% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 98.52 kilo tonnes, showcasing a growth of 12.3% (2020-2023).
Conventional oat milk is produced using traditional farming methods that may involve synthetic fertilizers and pesticides. It is widely available and more affordable compared to organic oat milk. Conventional oat milk is popular among consumers seeking dairy alternatives due to its creamy texture and nutritional benefits, including fiber and essential vitamins. It is commonly used in coffee shops, households, and food services. Therefore, in Canada, 32.55 kilo tonnes of conventional oat milk is expected to be utilized by the year 2031.
The US market dominated the North America Oat Milk Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,479.3 million by 2031. The Canada market is expected to witness a CAGR of 15.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.8% during (2024 - 2031).
Oat milk’s unique composition allows for excellent frothing, making it a popular choice for baristas in lattes and cappuccinos. Its ability to create macrofoam enhances the texture and aesthetics of coffee drinks. The naturally sweet flavour of oat milk complements the bitterness of coffee, enhancing the overall flavour profile of espresso-based drinks. Oat milk can be used in savoury dishes such as creamy pasta sauces, risottos, and soups, providing a rich texture without the dairy. Its moisture content makes oat milk an ideal ingredient in baking, contributing to the softness of muffins, cakes, and breads without compromising taste. Oat milk serves as an excellent base for making dairy-free yogurt. Its smooth texture, and mild flavour allow it to absorb cultures well, resulting in creamy and tangy yogurt alternatives.
In addition, Oat milk yogurt can be fortified with probiotics, offering digestive health benefits while catering to lactose-intolerant individuals. Oat milk can create dairy-free ice creams and sorbets, providing a creamy mouthfeel that rivals traditional ice cream. Brands are innovating with oat milk ice cream by introducing unique flavours, such as matcha, salted caramel, and cookie dough, appealing to diverse consumer tastes.
The increasing health consciousness among Canadian consumers drives the demand for plant-based alternatives. As more individuals adopt healthier lifestyles, the shift towards plant-based diets is becoming increasingly pronounced. Oat milk, known for its nutritional benefits and sustainability, aligns well with these consumer preferences. The Canadian market is witnessing a trend towards transparency and clean labelling, where consumers actively seek products with natural ingredients. Oat milk fits this criterion, as it is often perceived as a wholesome and environmentally friendly alternative to traditional dairy products. In conclusion, the rising food & beverage sector and high rates of people with lactose intolerance are driving the market's growth.
Based on Source, the market is segmented into Conventional and Organic. Based on Product, the market is segmented into Plain and Flavored. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Convenience Stores, Online Retail, and Other Distribution Channels. Based on Packaging, the market is segmented into Cartons, Bottle, and Other Packaging. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- The Hain Celestial Group, Inc.
- PepsiCo, Inc.
- Danone S.A.
- Campbell Soup Company
- Califia Farms LLC
- Rise Brewing Co.
- Thrive Foods
- The Coca Cola Company
- HP Hood LLC
- Chobani LLC
North America Oat Milk Market Report Segmentation
By Source (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Product (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- Supermarket & Hypermarket
- Convenience Stores
- Online Retail
- Other Distribution Channels
By Packaging (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- Cartons
- Bottle
- Other Packaging
By Country (Volume, Kilo Tonnes, USD Billion, 2020-2031)
- US
- Canada
- Mexico
- Rest of North America