North America Network Traffic Analytics Market Size, Share & Trends Analysis Report By Component (Solution, and Services), By Deployment Type (On-premise, and Cloud), By End User, By Organization Size, By Country and Growth Forecast, 2024 - 2031

North America Network Traffic Analytics Market Size, Share & Trends Analysis Report By Component (Solution, and Services), By Deployment Type (On-premise, and Cloud), By End User, By Organization Size, By Country and Growth Forecast, 2024 - 2031

The North America Network Traffic Analytics Market would witness market growth of 7.5% CAGR during the forecast period (2024-2031).

The US market dominated the North America Network Traffic Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,180.3 million by 2031. The Canada market is registering a CAGR of 9.5% during (2024 - 2031). Additionally, The Mexico market would showcase a CAGR of 8.9% during (2024 - 2031).

Network traffic analytics refers to monitoring, analysing, and interpreting data related to traffic flow within a network. Network traffic analytics (NTA) helps identify potential threats and vulnerabilities by analysing traffic patterns. By identifying anomalies at an early stage, organizations can proactively resolve security concerns before they escalate into significant incidents. NTA tools provide detailed insights into the nature and source of security incidents. This information supports quicker and more effective responses to security breaches, reducing the potential impact on the organization.

In addition, NTA tools monitor network traffic to understand bandwidth usage patterns. This enables organizations to allocate bandwidth more efficiently, ensuring critical applications receive the necessary resources while managing overall network performance. Organizations can use load-balancing strategies to distribute network traffic evenly across multiple servers or links by analyzing traffic data, optimizing performance, and preventing congestion.

According to Statistics Canada, in 2022, 99.5% of Canadians had access to LTE networks, while 91.3% had access to 5G networks. Additionally, in 2021, 91.4% of Canadian households had access to unlimited broadband Internet, which offered a minimum upload speed of 50 Mbps and a download speed of 10 Mbps. In 2022, 85 percent of Canadians accessed the internet via smartphone. The proportion was greatest (98%) among individuals aged 25 to 34.

As more Canadian households adopt LTE connections, there is a significant increase in mobile data usage. Network traffic analytics is crucial for managing and optimizing the higher data volumes associated with LTE networks, ensuring efficient data handling and minimizing network congestion. LTE connections lead to diverse data plans and usage patterns. Analytics tools help telecom operators monitor data consumption, manage bandwidth allocation, and optimize service delivery based on usage trends. Therefore, increasing internet connection in the region is driving the growth of the market.

Based on Component, the market is segmented into Solution, and Services. Based on Deployment Type, the market is segmented into On-premise, and Cloud. Based on End User, the market is segmented into Enterprises, Service Providers, and Data Center. Based on Organization Size, the market is segmented into Large Enterprise, and Small & Medium-sized Enterprises. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• >Accenture PLC
• Cisco Systems, Inc.
• Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• IBM Corporation
• Juniper Networks, Inc.
• Microsoft Corporation
• Nokia Corporation
• Broadcom, Inc. (Symantec Corporation)
• Allot Ltd.
• Palo Alto Networks, Inc.

North America Network Traffic Analytics Market Report Segmentation

By Component

• >Solution
• Services

By Deployment Type

• >On-premise
• Cloud

By End User

• >Enterprises
• Service Providers
• Data Center

By Organization Size

• >Large Enterprise
• Small & Medium-sized Enterprises

By Country

• >US
• Canada
• Mexico
• Rest of North America