North America Moisturizer Market Size, Share & Trends Analysis Report By Type, (Face Moisturizer, and Body Moisturizer), By Form (Cream, Lotion, and Gel), By End-user (Women, Men, and Infant & Kids), By Country and Growth Forecast, 2024 - 2031

North America Moisturizer Market Size, Share & Trends Analysis Report By Type, (Face Moisturizer, and Body Moisturizer), By Form (Cream, Lotion, and Gel), By End-user (Women, Men, and Infant & Kids), By Country and Growth Forecast, 2024 - 2031


The North America Moisturizer Market would witness market growth of 4.8% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 50,543.73 thousand units (50 ML), showcasing a growth of 10.5% (2020-2023).

Face moisturizers play a crucial role in the moisturizer market, catering to the essential need for skin hydration and health maintenance. These products are specifically formulated to address various skin concerns, including dryness, aging, and sensitivity. Thus, the Canada market would utilize 16,304.52 thousand units (50 ML) of moisturizers by 2031.

The US market dominated the North America Moisturizer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,728.8 Million by 2031. The Canada market is experiencing a CAGR of 7.2% during (2024 - 2031). Additionally, The Mexico market would showcase a CAGR of 6.2% during (2024 - 2031).

Technological advancements in skincare have revolutionized the market, ushering in a new era of products that offer superior hydration and skin benefits. One of the key innovations driving this growth is encapsulation technology.

Moreover, assuring their targeted delivery to the skin, encapsulation entails enclosing the active components in microscopic capsules, thereby protecting them from degradation. This technology has significantly improved the efficacy of moisturizers, allowing for the gradual release of active ingredients over time.

Consumers in North America increasingly prioritize skincare as an essential part of their daily routines. This shift is partly driven by the influence of social media and beauty influencers, who emphasize the importance of proper skincare. In the United States, influencers like James Charles and Jeffree Star have significantly promoted skincare routines, emphasizing the importance of moisturization. Their influence extends beyond national boundaries, reaching audiences and encouraging the adoption of moisturizing products as essential steps in daily skincare routines.

Based on Type, the market is segmented into Face Moisturizer, and Body Moisturizer. Based on Form, the market is segmented into Cream, Lotion, and Gel. Based on End-user, the market is segmented into Women, Men, and Infant & Kids. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • L'Oreal S.A.
  • Unilever PLC
  • The Procter & Gamble Company
  • Johnson & Johnson
  • Kao Corporation
  • The Estee Lauder Companies, Inc.
  • Shiseido Company Limited
  • Beiersdorf AG
  • Henkel AG & Company, KGaA
  • Coty, Inc.
North America Moisturizer Market Report Segmentation

By Type (Volume, Thousand Units, USD Billion, 2020-2031)
  • Face Moisturizer
  • Body Moisturizer
By Form (Volume, Thousand Units, USD Billion, 2020-2031)
  • Cream
  • Lotion
  • Gel
By End-user (Volume, Thousand Units, USD Billion, 2020-2031)
  • Women
  • Men
  • Infant & Kids
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Moisturizer Market, by Type
1.4.2 North America Moisturizer Market, by Form
1.4.3 North America Moisturizer Market, by End-user
1.4.4 North America Moisturizer Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies Deployed in Moisturizer Market
Chapter 5. North America Moisturizer Market by Type
5.1 North America Face Moisturizer Market by Region
5.2 North America Body Moisturizer Market by Region
Chapter 6. North America Moisturizer Market by Form
6.1 North America Cream Market by Country
6.2 North America Lotion Market by Country
6.3 North America Gel Market by Country
Chapter 7. North America Moisturizer Market by End-user
7.1 North America Women Market by Country
7.2 North America Men Market by Country
7.3 North America Infant & Kids Market by Country
Chapter 8. North America Moisturizer Market by Country
8.1 US Moisturizer Market
8.1.1 US Moisturizer Market by Type
8.1.2 US Moisturizer Market by Form
8.1.3 US Moisturizer Market by End-user
8.2 Canada Moisturizer Market
8.2.1 Canada Moisturizer Market by Type
8.2.2 Canada Moisturizer Market by Form
8.2.3 Canada Moisturizer Market by End-user
8.3 Mexico Moisturizer Market
8.3.1 Mexico Moisturizer Market by Type
8.3.2 Mexico Moisturizer Market by Form
8.3.3 Mexico Moisturizer Market by End-user
8.4 Rest of North America Moisturizer Market
8.4.1 Rest of North America Moisturizer Market by Type
8.4.2 Rest of North America Moisturizer Market by Form
8.4.3 Rest of North America Moisturizer Market by End-user
Chapter 9. Company Profiles
9.1 L"Oreal S.A.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Recent strategies and developments:
9.1.4.1 Partnerships, Collaborations, and Agreements:
9.1.4.2 Product Launches and Product Expansions:
9.1.4.3 Acquisition and Mergers:
9.1.5 SWOT Analysis
9.2 Unilever PLC
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 SWOT Analysis
9.3 The Procter & Gamble Company
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expense
9.3.5 SWOT Analysis
9.4 Johnson & Johnson
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental & Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 SWOT Analysis
9.5 Kao Corporation
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 SWOT Analysis
9.6 The Estee Lauder Companies, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expense
9.6.5 SWOT Analysis
9.7 Shiseido Company Limited
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 Beiersdorf AG
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expense
9.8.5 SWOT Analysis
9.9 Henkel AG & Company, KGaA
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expense
9.9.5 SWOT Analysis
9.10. Coty, Inc.
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 SWOT Analysis

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