North America Mobile Analytics Market Size, Share & Industry Trends Analysis Report By Component, By Application, By Organization Size (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-use, By Country and Growth Forecast, 2022 - 2028

North America Mobile Analytics Market Size, Share & Industry Trends Analysis Report By Component, By Application, By Organization Size (Large Enterprises and Small & Medium Enterprises (SMEs)), By End-use, By Country and Growth Forecast, 2022 - 2028

The North America Mobile Analytics Market would witness market growth of 17.6% CAGR during the forecast period (2022-2028).

In order to track users and screens, the majority of analytics tools require a library (an SDK) to be incorporated into the project code of the mobile app, at the very least, an initialization code. There is a different SDK needed for every platform, including iOS, Android, Windows Phone, etc. because SDKs vary by platform. Additional code is also needed for specific event tracking. This code enables analytics tools to track and count every user, app start, tap, event, and app crash, as well as any other user data, including device, operating system, version, and IP address (and probable location).

There are several applications for mobile analytics across numerous organizational divisions. It allows technical teams to identify issues before they have an impact on their business, and it helps marketing teams analyze and plan better marketing campaigns. It also helps UI & UX teams develop better experiences for application users. To make better product decisions, product managers evaluate funnels, events, conversion rates, frequently used screens, used devices, app versions, and operating systems of the consumers.

Due to the presence of numerous market participants in the region, including AppsFlyer, Google LLC, Kochava, Amazon Web Services, and many others, the North American region is anticipated to dominate the global app analytics market. Additionally, the region's supremacy in the adoption of cutting-edge technologies, including analytical solutions and artificial intelligence, as well as its capacity to spend on R&D skills, are some of the factors bolstering the market expansion.

The US market dominated the North America Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $3,736.8 Million by 2028.The Canada market is poised to grow at a CAGR of 20.2% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 19.2% during (2022 - 2028).

Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)

Scope of the Study

Market Segments covered in the Report:

By Component

• Solution
• Services

By Application

• Mobile advertisement & Marketing Analytics
• Targeting & Behavioral Analytics
• Application Performance Analytics
• Others

By Organization Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By End-use

• Retail & E-commerce
• BFSI
• Government
• Travel & Hospitality
• IT & Telecommunications
• Media & Entertainment
• Healthcare & Life Sciences
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• Adobe, Inc.
• Google LLC
• IBM Corporation
• Micro Focus International PLC
• Microsoft Corporation
• SAS Institute, Inc.
• Oracle Corporation
• SAP SE
• Salesforce.com, Inc.
• Tibco Software, Inc. (Vista Equity Partners)

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