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North America Multivitamin Gummies Market Size, Share & Industry Trends Analysis Report By Source, By Distribution Channel (Offline and Online), By Sales Channel (OTC and Prescribed), By End-user, By Application, By Country and Growth Forecast, 2023 - 2030

The North America Multivitamin Gummies Market would witness market growth of 9.8% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 1,285.0 million units, showcasing a growth of 10.4% (2019-2022).

Multivitamin gummies have transformed the way consumers perceive and intake dietary supplements. These flavorful, chewable alternatives to traditional pills and capsules offer a combination of essential vitamins and minerals, catering to adults and children. Their popularity has surged due to their palatability and convenience, making daily supplementation more enjoyable. The adoption of multivitamin gummies has been particularly noticeable among parents seeking to ensure their children receive necessary nutrients without the struggle associated with swallowing pills.

Additionally, adults find gummies a preferable and fun option, especially those who face difficulty ingesting standard vitamin tablets. The gummy format and targeted marketing campaigns have successfully penetrated various demographics, making them a staple in many households. As health and wellness continue to be at the forefront of consumer concerns, adopting these gummies is set to remain robust, reshaping the landscape of dietary supplementation.

Mexico, on the other hand, offers a unique blend of challenges and opportunities. The country is witnessing an increasing urbanization rate, leading to lifestyle changes that have brought health and wellness into sharper focus. The rising middle class and growing exposure to global health trends have spurred interest in dietary supplements, including gummies. The country's younger population, which constitutes a significant portion of its demographic profile, is a promising target audience for gummies, especially given their alignment with contemporary consumption patterns and preferences. Therefore, with its blend of mature and emerging segments, the North American market presents a dynamic landscape for manufacturers and marketers.

The US market dominated the North America Multivitamin Gummies Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $2,728.7 million by 2030. The Canada market is experiencing a CAGR of 12.3% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 11.3% during (2023 - 2030).

Based on Source, the market is segmented into Gelatin and Plant-based Gelatin Substitute. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Sales Channel, the market is segmented into OTC and Prescribed. Based on End-user, the market is segmented into Adults, Geriatric, Pregnant Women and Children. Based on Application, the market is segmented into General Health, Cardiac Health, Diabetes, Prenatal Health, Bone & Joint Health, Immunity, Skin/Hair/Nails and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SmartyPants Vitamins, Pharmavite LLC, Garden of Life, Better Nutritionals, LLC, Church & Dwight Co., Inc. (Vitafusion), Swanson Health Products, Inc., Nature’s Way Brands, LLC, MRO MaryRuth, LLC, GNC Holdings, LLC and Bayer AG

Scope of the Study

Market Segments covered in the Report:

By Source (Volume, Million Units, USD Million, 2019-2030)

• Gelatin
• Plant-based Gelatin Substitute

By Distribution Channel (Volume, Million Units, USD Million, 2019-2030)

• Offline
• Online

By Sales Channel (Volume, Million Units, USD Million, 2019-2030)

• OTC
• Prescribed

By End-user (Volume, Million Units, USD Million, 2019-2030)

• Adults
• Geriatric
• Pregnant Women
• Children

By Application (Volume, Million Units, USD Million, 2019-2030)

• General Health
• Cardiac Health
• Diabetes
• Prenatal Health
• Bone & Joint Health
• Immunity
• Skin/Hair/Nails
• Others

By Country (Volume, Million Units, USD Million, 2019-2030)

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• SmartyPants Vitamins
• Pharmavite LLC
• Garden of Life
• Better Nutritionals, LLC
• Church & Dwight Co., Inc. (Vitafusion)
• Swanson Health Products, Inc.
• Nature’s Way Brands, LLC
• MRO MaryRuth, LLC.
• GNC Holdings, LLC
• Bayer AG

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