North America Mascara Market Size, Share & Trends Analysis Report By Category (Regular and Waterproof / Water-resistant), By Product Type (Volumizing, Lengthening, and Curling), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

North America Mascara Market Size, Share & Trends Analysis Report By Category (Regular and Waterproof / Water-resistant), By Product Type (Volumizing, Lengthening, and Curling), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

The North America Mascara Market would witness market growth of 7.9% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 94.07 Million Units (6-12ML), showcasing a growth of 24.9% (2020-2023).

In the competitive market, the regular category caters to consumers seeking everyday enhancement of their eyelashes without specialized effects like volumizing or lengthening. Regular this ingredient typically offer basic benefits such as defining lashes, adding subtle volume, and enhancing natural length. These products are favored by individuals who prefer a natural look or work in environments where a more subdued makeup appearance is preferred. Therefore, the US market registered a volume of 163.05 Million Units (6-12ML) in 2023.

The US market dominated the North America Mascara Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,604.6 Million by 2031. The Canada market is experiencing a CAGR of 10.3% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9.3% during (2024 - 2031).

Volumizing mascaras contain ingredients that envelop each lash, creating the illusion of thicker and fuller eyelashes. These mascaras often feature brushes with densely packed bristles that distribute the formula evenly from root to tip, providing a voluminous look. Curling mascaras are designed to lift and curl lashes, enhancing eye openness and creating a wide-eyed look. These mascaras typically feature curved brushes that follow the natural curve of lashes and hold the curl throughout the day.

Mascara intensifies lash color and definition, allowing for dramatic eye makeup looks. Layering mascara coats can build up volume and length for a more striking appearance, suitable for evening events, parties, or photography. For everyday wear, mascara is applied to provide subtle enhancement of lashes without appearing overly dramatic. Natural-looking mascaras are formulated to give a soft, feathery effect that defines lashes without clumping or smudging throughout the day.

The expansion of Canada's cosmetics industry has stimulated innovation in mascara formulations, resulting in many products catering to a variety of consumer preferences. As per the data provided by the International Trade Administration in 2021, the cosmetics sector in Canada generated approximately USD 1.24 billion in revenue. Industry revenue is expected to reach USD 1.8 billion by 2024. The retail sector's expansion in Mexico has resulted in the proliferation of cosmetic specialty stores and department stores that provide a diverse selection of mascara products. According to the ITA, the retail industry revenue in Mexico is estimated to be USD 76 billion, a group of over 47,000 retail stores across Mexico. The retail sector in Mexico is dominated by Walmart de Mexico, with 66.4 percent of all supermarket sales in 2021. Hence, the growing retail sector and cosmetics industry in the region drive the market's growth.

Based on Category, the market is segmented into Regular and Waterproof / Water-resistant. Based on Product Type, the market is segmented into Volumizing, Lengthening, and Curling. Based on Distribution Channel, the market is segmented into Offline Channel and E-Commerce. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Chanel S.A.
• The Procter and Gamble Company
• Coty, Inc.
• Shiseido Company Limited
• Revlon, Inc. (MacAndrews & Forbes)
• The Estee Lauder Companies, Inc.
• L'Oreal S.A.
• Avon Products, Inc. (Natura &Co Holding S.A.)
• KOSE Corporation
• Mary Kay Inc.

North America Mascara Market Report Segmentation

By Category (Volume, Million Units (6-12ML), USD Billion, 2020-31)

• Regular
• Waterproof / Water-resistant

By Product Type (Volume, Million Units (6-12ML), USD Billion, 2020-31)

• Volumizing
• Lengthening
• Curling

By Distribution Channel (Volume, Million Units (6-12ML), USD Billion, 2020-31)

• Offline Channel
• E-Commerce

By Country (Volume, Million Units (6-12ML), USD Billion, 2020-31)

• US
• Canada
• Mexico
• Rest of North America