North America Live Streaming Market Size, Share & Trends Analysis Report By Component (Platforms, and Services), By Type (Video Streaming, and Audio Streaming), By End Use, By Revenue Model, By Country and Growth Forecast, 2024 - 2031

North America Live Streaming Market Size, Share & Trends Analysis Report By Component (Platforms, and Services), By Type (Video Streaming, and Audio Streaming), By End Use, By Revenue Model, By Country and Growth Forecast, 2024 - 2031

The North America Live Streaming Market would witness market growth of 22.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Live Streaming Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $98,394.1 million by 2031. The Canada market is experiencing a CAGR of 24.5% during (2024 - 2031). Additionally, The Mexico market would witness a CAGR of 23.8% during (2024 - 2031).

Live streaming is broadcasting real-time video content over the Internet to an audience. Unlike pre-recorded videos, live streaming allows viewers to watch events or content as they happen, offering an interactive and immediate experience. Popular live streaming platforms include YouTube, Twitch, Facebook Live, and Instagram Live, where users can stream various content, including gaming sessions, sports events, concerts, webinars, and personal vlogs.

The key feature of live streaming is its real-time nature. It enables viewers to engage with the streamer through live chats, comments, or reactions, fostering a sense of community and immediacy. Stable internet connections are frequently necessary for the smooth playback of live streams, which can be accessed by smartphones, computers, and smart TVs. Individuals, businesses, and organizations widely use the format for entertainment, education, marketing, and communication.

Mexico is witnessing notable growth in the live streaming market, driven by its young, tech-savvy population and the increasing affordability of streaming technologies. The country’s median age of 29.3 years suggests a strong user base of younger consumers who are more likely to engage in live streaming activities, particularly gaming and entertainment. With competitive pricing among manufacturers and expanding internet access, live streaming platforms are becoming more accessible to the broader population. Mexico’s dynamic youth and growing gaming culture present significant opportunities for live streaming platforms to tap into new markets and expand their regional reach. Thus, the region will present lucrative growth opportunities for market growth.

Based on Component, the market is segmented into Solution and Services (Customer Information System Implementation Service, Support Service, and Legacy Extension Consulting Service). Based on Application, the market is segmented into Electricity & Power Management, Water & Wastewater Management, and Utility Gas Management. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Dacast Inc.
• Vimeo, Inc.
• IBM Corporation
• Meta Platforms, Inc.
• Pluto Inc. (Paramount Global)
• Google LLC (Youtube, LLC)
• Brightcove, Inc.
• Kaltura, Inc.
• Hulu, LLC (The Walt Disney Company)
• Twitch Interactive, Inc. (Amazon.com, Inc.)

North America Live Streaming Market Report Segmentation

By Component

• Platforms
• Services

By Type

• Video Streaming
• Audio Streaming

By End Use

• Gaming
• Media & Entertainment
• Education & Professional
• Sports
• News & Events
• Other End Uses

By Revenue Model

• Ad-Supported
• Subscription-Based
• Pay-Per-View

By Country

• US
• Canada
• Mexico
• Rest of North America