North America Live Commerce Platforms Market Size, Share & Trends Analysis Report By Category (Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category), By Country and Growth Forecast, 2024 - 2031

North America Live Commerce Platforms Market Size, Share & Trends Analysis Report By Category (Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category), By Country and Growth Forecast, 2024 - 2031

The North America Live Commerce Platforms Market would witness market growth of 19.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Live Commerce Platforms Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $693.5 Million by 2031. The Canada market is experiencing a CAGR of 21.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 20.9% during (2024 - 2031).

Some live commerce platforms offer real-time product customization options. Consumers can join live streams to interact with brand representatives to personalize custom-made jewellery, tailored clothing, or bespoke accessories. This application allows for high consumer involvement in the creation process.

Moreover, live commerce platforms facilitate virtual home tours and interior design consultations for the home goods and furniture industry. Viewers can join live streams to explore different home settings, see how furniture fits into various rooms, and receive expert design tips and recommendations.

The increasing number of social media users in Canada enhances the ability of live commerce platforms to target specific demographics and segments. Canadian brands can leverage social media analytics to identify niche audiences, tailor their live commerce content to regional preferences, and execute targeted marketing campaigns that resonate with local consumers. As per Made in Canada, there are over 36 million internet users and 33.1 million social media users in Canada. At the start of 2023, there were 33.1 million social media users in Canada, with most people having at least one social media account.

Based on Category, the market is segmented into Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Amazon.com, Inc.
• Google LLC (Youtube, LLC)
• giosg.com Ltd.
• iShopShops, Inc.
• Bambuser AB
• CommentSold, Inc.
• Loop Now Technologies, Inc. (Firework)
• TalkShopLive, Inc.
• Livescale Technologies Inc.
• GhostRetail Inc.

North America Live Commerce Platforms Market Report Segmentation

By Category

• Apparel & Fashion
• Cosmetics & Personal Care
• Consumer Electronics
• Furnishing
• Entertainment
• Others Category

By Country

• US
• Canada
• Mexico
• Rest of North America