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North America Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Country and Growth Forecast, 2023

Best Price Guarantee Length Publisher Published Date SKU
from $1,500 142 Pages Knowledge Based Value (KBV) Research February, 2024 KBV18592896
Best Price Guarantee
Price from $1,500
Length 142 Pages
Publisher Knowledge Based Value (KBV) Research
Published Date February, 2024
SKU KBV18592896

North America Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Country and Growth Forecast, 2023 - 2030


The North America Liquid Detergent Market would witness market growth of 5.2% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 1,663.6 Kilo Tonnes, showcasing a growth of 7.0% (2019-2022).

The market is pivotal in the broader household cleaning industry, serving as a cornerstone for modern laundry care and surface cleaning needs. Liquid detergents have achieved mass ubiquity, becoming essential for household cleaning routines across diverse geographic regions and socio-economic demographics.

Furthermore, this detergent can be used for hand washing clothes. It can be easily diluted in water for hand washing or into the washing machine dispenser for automatic washing cycles. This detergent is effective for spot cleaning and treating stains on clothes and household surfaces. Applying a small amount directly onto the stained area and gently rubbing the detergent helps lift and remove the stain before washing.

According to Statistics Canada, in 2023, there was a notable surge in investment within Canada's building construction sector, which experienced a 2.7% increase, reaching $19.4 billion in October. Furthermore, the construction boom in Canada has also led to an increase in residential construction, including new housing developments, condominiums, and apartment complexes. As new residents move into these properties, there's a surge in demand for household cleaning products, including these detergents, to maintain cleanliness in their living spaces. Therefore, high consumption of consumer goods and expanding construction in the North America region is propelling the growth of the market.

The US market dominated the North America Liquid Detergent Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $12,905.9 million by 2030. The Canada market is experiencing a CAGR of 7.6% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 6.6% during (2023 - 2030).

Based on Nature, the market is segmented into Conventional, and Organic. Based on Application, the market is segmented into Laundry, and Dish Washing. Based on End-use, the market is segmented into Residential, and Commercial. Based on Sales Channel, the market is segmented into Supermarket & Hypermarket, Departmental & Convenience Stores, Online Sales Channels, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • The Procter and Gamble Company
  • Church & Dwight Co., Inc.
  • Henkel AG & Company, KGaA
  • Unilever PLC
  • S. C. Johnson & Son, Inc.
  • Kao Corporation
  • Jyothy Laboratories Ltd.
  • Godrej Consumer Products Ltd. (Godrej Group)
  • Amway Corporation
  • Lion Corporation
North America Liquid Detergent Market Report Segmentation

By Nature (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Conventional
  • Organic
By Application (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Laundry
  • Dish Washing
By End-use (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Residential
  • Commercial
By Sales Channel (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Supermarket & Hypermarket
  • Departmental & Convenience Stores
  • Online Sales Channels
  • Others
By Country (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Liquid Detergent Market, by Nature
1.4.2 North America Liquid Detergent Market, by Application
1.4.3 North America Liquid Detergent Market, by End-use
1.4.4 North America Liquid Detergent Market, by Sales Channel
1.4.5 North America Liquid Detergent Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Market Share Analysis, 2022
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2019, Jan – 2023, Dec) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Liquid Detergent Market, By Nature
5.1 North America Conventional Market, By Country
5.2 North America Organic Market, By Country
Chapter 6. North America Liquid Detergent Market, By Application
6.1 North America Laundry Market, By Country
6.2 North America Dish Washing Market, By Country
Chapter 7. North America Liquid Detergent Market, By End-use
7.1 North America Residential Market, By Country
7.2 North America Commercial Market, By Country
Chapter 8. North America Liquid Detergent Market, By Sales Channel
8.1 North America Supermarket & Hypermarket Market, By Country
8.2 North America Departmental & Convenience Stores Market, By Country
8.3 North America Online Sales Channels Market, By Country
8.4 North America Others Market, By Country
Chapter 9. North America Liquid Detergent Market, By Country
9.1 US Liquid Detergent Market
9.1.1 US Liquid Detergent Market, By Nature
9.1.2 US Liquid Detergent Market, By Application
9.1.3 US Liquid Detergent Market, By End-use
9.1.4 US Liquid Detergent Market, By Sales Channel
9.2 Canada Liquid Detergent Market
9.2.1 Canada Liquid Detergent Market, By Nature
9.2.2 Canada Liquid Detergent Market, By Application
9.2.3 Canada Liquid Detergent Market, By End-use
9.2.4 Canada Liquid Detergent Market, By Sales Channel
9.3 Mexico Liquid Detergent Market
9.3.1 Mexico Liquid Detergent Market, By Nature
9.3.2 Mexico Liquid Detergent Market, By Application
9.3.3 Mexico Liquid Detergent Market, By End-use
9.3.4 Mexico Liquid Detergent Market, By Sales Channel
9.4 Rest of North America Liquid Detergent Market
9.4.1 Rest of North America Liquid Detergent Market, By Nature
9.4.2 Rest of North America Liquid Detergent Market, By Application
9.4.3 Rest of North America Liquid Detergent Market, By End-use
9.4.4 Rest of North America Liquid Detergent Market, By Sales Channel
Chapter 10. Company Profiles
10.1 Jyothy Laboratories Ltd.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.2 The Procter and Gamble Company
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Geographical Expansions:
10.2.6 SWOT Analysis
10.3 Amway Corporation
10.3.1 Company Overview
10.3.2 SWOT Analysis
10.4 Lion Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Product and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Church and Dwight Co., Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.6 SWOT Analysis
10.6 Henkel AG & Company, KGaA
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Product Launches and Product Expansions:
10.6.5.3 Acquisition and Mergers:
10.6.6 SWOT Analysis
10.7 Unilever PLC
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Product Launches and Product Expansions:
10.7.5.2 Acquisition and Mergers:
10.7.6 SWOT Analysis
10.8 S. C. Johnson & Son, Inc.
10.8.1 Company Overview
10.8.2 SWOT Analysis
10.9 Godrej Consumer Products Ltd. (Godrej Group)
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Recent strategies and developments:
10.9.4.1 Product Launches and Product Expansions:
10.10. Kao Corporation
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Product Launches and Product Expansions:
10.10.6 SWOT Analysis

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