North America IoT Testing Market Size, Share & Industry Trends Analysis Report By Service Type (Professional Service, and Managed Service), By Testing Type, By Application, By Country and Growth Forecast, 2023 - 2030

North America Lip Powder Market Size, Share & Industry Trends Analysis Report By Type, By End User (30-45 Years Old, Above 45 Years Old, 18-30 Years Old, and Under 18 Years Old), By Distribution Channel, By Country and Growth Forecast, 2023 - 2030


The North America Lip Powder Market would witness market growth of 5.6% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 21,482.0 thousand units, showcasing a growth of 4.2% (2019-2022).

The market is expanding because of the rise in demand for lightweight, shine-free lip colours. In addition, the growing willingness of consumers to experiment with new cosmetics is anticipated to generate a substantial demand for lip powder in the future. In recent years, women's increased labour force participation has significantly boosted demand for premium personal care products. Spending on new beauty products is rising among financially independent women. During the projection period, these reasons are expected to fuel demand for lip powder.

The lip makeup industry often follows trends related to texture and finish. If matte finishes remain popular or new texture trends emerge, lip powders benefit from these trends. Beauty trends play a significant role in the adoption of makeup products. Lip powders have gained popularity as they provide a matte finish and a different texture than traditional lipsticks and glosses. Beauty influencers and celebrities have a significant impact on consumer preferences. Endorsements and positive reviews from well-known figures in the beauty industry can drive adoption as their recommendations influence fans and followers. Adoption can be aided by various colours that accommodate different skin tones and preferences. Consumers look for shades that match their style and skin tone; a broader range increases the chances of finding the perfect colour.

North America is home to a diverse population with varying skin tones. Brands have recognized the importance of offering inclusive shade ranges, ensuring that matte lip products cater to consumers of all backgrounds. North America's growing matte lip trend reflects the desire for long-lasting, versatile, and fashionable lip looks. Brands that offer a variety of matte lip products maintain inclusivity in shade ranges and effectively leverage social media and influencer marketing are well-positioned to capitalize on this trend and meet consumer demands in the region. Hence, all of these factors will aid in the expansion of the regional market.

The US market dominated the North America Lip Powder Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $491.3 Million by 2030. The Canada market is experiencing a CAGR of 8% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 7% during (2023 - 2030).

Based on Type, the market is segmented into Lip Powder Palettes and Lip Powder Pen. Based on End User, the market is segmented into 30-45 Years Old, Above 45 Years Old, 18-30 Years Old, and Under 18 Years Old. Based on Distribution Channel, the market is segmented into Online and Offline. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include The Estee Lauder Companies, Inc., Sephora SA (LVMH Moët Hennessy Louis Vuitton), Shiseido Company Limited, Revlon, Inc. (MacAndrews & Forbes), L'Oréal S.A., Unilever PLC, Buxom cosmetics (Orveon global), BY TERRY, and CLE Cosmetics

Scope of the Study

Market Segments covered in the Report:

By Type (Volume, Thousand units, USD Million, 2019-2030)
  • Lip Powder Palettes
  • Lip Powder Pen
By End User (Volume, Thousand units, USD Million, 2019-2030)
  • 30-45 Years Old
  • Above 45 Years Old
  • 18-30 Years Old
  • Under 18 Years Old
By Distribution Channel (Volume, Thousand units, USD Million, 2019-2030)
  • Online
  • Offline
By Country (Volume, Thousand units, USD Million, 2019-2030)
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • The Estee Lauder Companies, Inc.
  • Sephora SA (LVMH Moët Hennessy Louis Vuitton)
  • Shiseido Company Limited
  • Revlon, Inc. (MacAndrews & Forbes)
  • L'Oréal S.A.
  • Unilever PLC
  • Buxom cosmetics (Orveon global)
  • BY TERRY
  • CLE Cosmetics
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America IoT Testing Market, by Service Type
1.4.2 North America IoT Testing Market, by Testing Type
1.4.3 North America IoT Testing Market, by Application
1.4.4 North America IoT Testing Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansion
4.3 Market Share Analysis, 2022
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Dec – 2023, Aug) Leading Players
4.5 Porter’s Five Forces Analysis
Chapter 5. North America IoT Testing Market, By Service Type
5.1 North America Professional Service Market, By Country
5.2 North America Managed Service Market, By Country
Chapter 6. North America IoT Testing Market, By Testing Type
6.1 North America Functional Testing Market, By Country
6.2 North America Performance Testing Market, By Country
6.3 North America Compatibility Testing Market, By Country
6.4 North America Security Testing Market, By Country
6.5 North America Usability Testing Market, By Country
6.6 North America Network Testing Market, By Country
Chapter 7. North America IoT Testing Market, By Application
7.1 North America Smart Manufacturing Market, By Country
7.2 North America Smart Building & Home Automation Market, By Country
7.3 North America Smart Utilities Market, By Country
7.4 North America Vehicle Telematics Market, By Country
7.5 North America Smart Healthcare Market, By Country
7.6 North America Capillary Network Management Market, By Country
7.7 North America Others Market, By Country
Chapter 8. North America IoT Testing Market, By Country
8.1 US IoT Testing Market
8.1.1 US IoT Testing Market, By Service Type
8.1.2 US IoT Testing Market, By Testing Type
8.1.3 US IoT Testing Market, By Application
8.2 Canada IoT Testing Market
8.2.1 Canada IoT Testing Market, By Service Type
8.2.2 Canada IoT Testing Market, By Testing Type
8.2.3 Canada IoT Testing Market, By Application
8.3 Mexico IoT Testing Market
8.3.1 Mexico IoT Testing Market, By Service Type
8.3.2 Mexico IoT Testing Market, By Testing Type
8.3.3 Mexico IoT Testing Market, By Application
8.4 Rest of North America IoT Testing Market
8.4.1 Rest of North America IoT Testing Market, By Service Type
8.4.2 Rest of North America IoT Testing Market, By Testing Type
8.4.3 Rest of North America IoT Testing Market, By Application
Chapter 9. Company Profiles
9.1 Capgemini SE
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Recent strategies and developments:
9.1.4.1 Partnerships, Collaborations, and Agreements:
9.1.5 SWOT Analysis
9.2 Infosys Limited
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Partnerships, Collaborations, and Agreements:
9.2.5.2 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 Happiest Minds Technologies Limited
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Partnerships, Collaborations, and Agreements:
9.3.2.2 Geographical Expansions:
9.3.3 SWOT Analysis:
9.4 HCL Technologies Ltd. (HCL Enterprises)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Partnerships, Collaborations, and Agreements:
9.4.5.2 Geographical Expansions:
9.4.6 SWOT Analysis
9.5 Keysight Technologies, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Product Launches and Product Expansions:
9.5.6 SWOT Analysis
9.6 Rapid7, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.6 SWOT Analysis
9.7 AFour Technologies (ACL Digital) (ALTEN Group)
9.7.1 Company Overview
9.7.2 SWOT Analysis
9.8 Apica AB
9.8.1 Company Overview
9.8.2 Recent strategies and developments:
9.8.2.1 Product Launches and Product Expansions:
9.8.3 SWOT Analysis
9.9 Novacoast, Inc.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Geographical Expansions:
9.9.3 SWOT Analysis
9.10. Praetorian Security, Inc.
9.10.1 Company Overview
9.10.2 SWOT Analysis

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