North America Internet Protocol Television Market Size, Share & Trends Analysis Report By Subscription (Subscription Based IPTV, and Subscription Free IPTV) By Component (Hardware, and Software) By End Use, By Device, By Country and Growth Forecast, 2024

North America Internet Protocol Television Market Size, Share & Trends Analysis Report By Subscription (Subscription Based IPTV, and Subscription Free IPTV) By Component (Hardware, and Software) By End Use, By Device, By Country and Growth Forecast, 2024 - 2031

The North America Internet Protocol Television Market would witness market growth of 15.9% CAGR during the forecast period (2024-2031).

The US market dominated the North America Internet Protocol Television Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $58,679 million by 2031. The Canada market is experiencing a CAGR of 18.3% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 17.4% during (2024 - 2031).

The technological advancements that support IPTV services have also been instrumental in driving market growth. Innovations in video compression and streaming technologies, such as High-Efficiency Video Coding (HEVC), have enabled IPTV platforms to deliver high-definition video content with minimal bandwidth requirements. These advancements ensure that users can enjoy HD and 4K content without experiencing buffering or latency issues, even in areas with slower internet connections.

Furthermore, IPTV services increasingly leverage cloud computing and content delivery networks (CDNs) to enhance their scalability and performance. Cloud-based IPTV services allow providers to store and distribute content more efficiently, reducing the need for extensive physical infrastructure while improving the reliability and speed of content delivery.

IPTV platforms have a significant opportunity to attract new users and expand in this region, given the expanding popularity of digital content and the high level of internet penetration. In the United States, where approximately 67% of the population uses the Internet, broadband Internet's widespread availability fueled the shift from traditional cable to IPTV services. The Federal Communications Commission (FCC) reported a surge in mobile broadband connections, reaching 384 million by the end of 2021, highlighting the infrastructure that supports seamless IPTV streaming across devices. Programs like the Rural Digital Opportunity Fund (RDOF) aim to improve internet infrastructure and make IPTV services more accessible to rural populations. As broadband connectivity increases, IPTV providers can tap into previously underserved markets, contributing to the robust growth of IPTV in the U.S.

Based on Subscription, the market is segmented into Subscription Based IPTV, and Subscription Free IPTV. Based on Component, the market is segmented into Hardware, and Software. Based on End Use, the market is segmented into Media & Entertainment, Advertising & Marketing, Gaming, Telecom & IT, Healthcare & Medical, Online Stores, and Other End Use. Based on Device, the market is segmented into Smartphones & Tablets, Smart TVs, Desktops & Laptops, and Other Device. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Akamai Technologies, Inc.
• AT&T Inc.
• Verizon Communications, Inc.
• MatrixStream Technologies, Inc.
• Cisco Systems, Inc.
• Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• Ericsson AB
• Muvi
• Setplex LLC
• Minerva Networks, Inc.

North America Internet Protocol Television Market Report Segmentation

By Subscription

• Subscription Based IPTV
• Subscription Free IPTV

By Component

• Hardware
• Software

By End Use

• Media & Entertainment
• Advertising & Marketing
• Gaming
• Telecom & IT
• Healthcare & Medical
• Online Stores
• Other End Use

By Device

• Smartphones & Tablets
• Smart TVs
• Desktops & Laptops
• Other Device

By Country

• US
• Canada
• Mexico
• Rest of North America