North America Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Component, By Organization Size (Large Enterprises, and Small & Medium-sized Enterprises (SMEs)), By End User, By Application, By Country and Growth Forecast, 2024

North America Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Component, By Organization Size (Large Enterprises, and Small & Medium-sized Enterprises (SMEs)), By End User, By Application, By Country and Growth Forecast, 2024 - 2031

The North America Influencer Marketing Platform Market would witness market growth of 22.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Influencer Marketing Platform Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $24,727 million by 2031. The Canada market is experiencing a CAGR of 24.5% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 23.6% during (2024 - 2031).

This market has witnessed significant growth over the past decade, driven by the evolution of social media and brands' increasing reliance on digital marketing strategies. This market encompasses a range of software solutions designed to facilitate, manage, and optimize influencer marketing campaigns. These platforms provide brands with the tools to identify potential influencers, execute campaigns, track performance, and measure return on investment (ROI).

Furthermore, these platforms are primarily used to enhance brand awareness and extend reach. By collaborating with influencers and large and engaged followers, brands can introduce their products and services to new audiences. These platforms help identify influencers whose followers match the brand’s target demographic, ensuring maximum exposure and relevance.

The rapid growth of digital channels and social media platforms in Canada and the growing importance of online shopping create a perfect storm for the influencer marketing industry. Brands increasingly focus on creating tailored content with influencers to increase their online visibility through sponsored posts, product reviews, or live-streaming events. These strategies help businesses capture consumers' attention and drive engagement, leading to higher conversion rates in e-commerce sales. As consumers increasingly trust recommendations from social media personalities over traditional advertising, brands are shifting their focus to influencer marketing as a more authentic means of promotion. Beauty brands like Glossier have thrived by building strong influencer partnerships, where influencers authentically showcase the products, creating trust and loyalty. Thus, the growing adoption of social media, data-driven insights, and influencer diversification are driving the expansion of the market in both the USA and Canada.

Based on Component, the market is segmented into Solution, and Services (Integration & Deployment, Advisory & Consulting, and Support & Maintenance). Based on Organization Size, the market is segmented into Large Enterprises, and Small & Medium-sized Enterprises (SMEs). Based on End User, the market is segmented into Fashion & Lifestyle, Travel & Tourism, Consumer Goods & Retail, BFSI, Health & Wellness, Agencies & Public Relations, and Other End User. Based on Application, the market is segmented into Search & Discovery, Campaign Management, Analytics & Reporting, Compliance Management & Fraud Detection, Influencer Relationship Management, and Other Application. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• IZEA Worldwide, Inc.
• Launchmetrics, Inc. (Lectra)
• Klear (Meltwater)
• Upfluence, Inc.
• AspireIQ, Inc.
• Mavrck (Later Influence)
• Juliusworks, Inc. (Hypr Brands)
• CreatorIQ
• Traackr, Inc.
• NeoReach

North America Influencer Marketing Platform Market Report Segmentation

By Component

• Solution
• Services
• Integration & Deployment
• Advisory & Consulting
• Support & Maintenance

By Organization Size

• Large Enterprises
• Small & Medium-sized Enterprises (SMEs)

By End User

• Fashion & Lifestyle
• Travel & Tourism
• Consumer Goods & Retail
• BFSI
• Health & Wellness
• Agencies & Public Relations
• Other End User

By Application

• Search & Discovery
• Campaign Management
• Analytics & Reporting
• Compliance Management & Fraud Detection
• Influencer Relationship Management
• Other Application

By Country

• US
• Canada
• Mexico
• Rest of North America