North America Indoor Positioning And Navigation Market Size, Share & Trends Analysis Report By Component, By Technology, By Application (Asset & Personnel Tracking, Location-Based Analytics, Navigation & Maps, and Others), By End Use, By Country and Growt

North America Indoor Positioning And Navigation Market Size, Share & Trends Analysis Report By Component, By Technology, By Application (Asset & Personnel Tracking, Location-Based Analytics, Navigation & Maps, and Others), By End Use, By Country and Growth Forecast, 2024 - 2031


The North America Indoor Positioning And Navigation Market would witness market growth of 36.5% CAGR during the forecast period (2024-2031).

The US market dominated the North America Indoor Positioning And Navigation Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $53,233.9 million by 2031. The Canada market is experiencing a CAGR of 39.1% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 38.3% during (2024 - 2031).

The market is an evolving segment of the broader location-based services (LBS) industry, poised to significantly impact various sectors by enhancing operational efficiencies, improving user experiences, and providing innovative solutions to complex challenges within indoor environments. Unlike outdoor positioning systems that rely on navigation satellite systems (GNSS) such as GPS, indoor positioning systems (IPS) leverage various technologies to determine the precise location of objects and individuals within buildings. The demand for such systems is growing rapidly, driven by the increasing need for real-time location information in diverse applications, from retail and healthcare to transportation and smart buildings.

The proliferation of smartphones and mobile applications is one of the primary factors driving the market. This has facilitated the access and utilization of indoor navigation services for businesses and consumers. Various sensors, such as accelerometers, gyroscopes, and magnetometers, are incorporated into contemporary smartphones. When combined with technologies such as Bluetooth Low Energy (BLE), Wi-Fi, and Ultra-Wideband (UWB), these sensors can deliver precise and real-time data regarding the device's location inside the building.

The rising demand for these technologies in Mexico is driven by rapid urbanization and government initiatives to enhance digital connectivity. According to the National Institute of Statistics and Geography (INEGI), about 78% of the population had internet access in 2022, with a significant push towards improving digital infrastructure. The Mexican government’s National Digital Strategy aims to enhance connectivity and digital services across the country, supporting the deployment of indoor navigation technologies. In the retail sector, major shopping centers and stores are adopting indoor positioning to offer better customer service and personalized experiences. Moreover, the healthcare sector is increasingly utilizing these technologies for patient tracking and efficient management of medical facilities. Hence, these factors will aid in the growth of the market.

Based on Component, the market is segmented into Software, Hardware, and Service. Based on Technology, the market is segmented into Bluetooth Low Energy, Ultra-Wideband Technology, Wi-Fi, and Others. Based on Application, the market is segmented into Asset & Personnel Tracking, Location-Based Analytics, Navigation & Maps, and Others. Based on End Use, the market is segmented into Retail, Manufacturing, Healthcare, Travel & Hospitality, Public Spaces, Office Spaces, Logistics & Warehouses, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • Zebra Technologies Corporation
  • Cisco Systems, Inc.
  • Google LLC (Alphabet Inc.)
  • Honeywell International, Inc.
  • Microsoft Corporation
  • MapsPeople
  • Siemens AG
  • HERE Global B.V.
  • IndoorAtlas Ltd.
  • Ubisense Ltd.
  • Apple, Inc.
North America Indoor Positioning And Navigation Market Report Segmentation

By Component
  • Software
  • Hardware
  • Service
By Technology
  • Bluetooth Low Energy
  • Ultra-Wideband Technology
  • Wi-Fi
  • Others
By Application
  • Asset & Personnel Tracking
  • Location-Based Analytics
  • Navigation & Maps
  • Others
By End Use
  • Retail
  • Manufacturing
  • Healthcare
  • Travel & Hospitality
  • Public Spaces
  • Office Spaces
  • Logistics & Warehouses
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Indoor Positioning And Navigation Market, by Component
1.4.2 North America Indoor Positioning And Navigation Market, by Technology
1.4.3 North America Indoor Positioning And Navigation Market, by Application
1.4.4 North America Indoor Positioning And Navigation Market, by End Use
1.4.5 North America Indoor Positioning And Navigation Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2021, Mar – 2024, Jul) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Indoor Positioning And Navigation Market by Component
5.1 North America Software Market by Country
5.2 North America Hardware Market by Country
5.3 North America Service Market by Country
Chapter 6. North America Indoor Positioning And Navigation Market by Technology
6.1 North America Bluetooth Low Energy Market by Country
6.2 North America Ultra-Wideband Technology Market by Country
6.3 North America Wi-Fi Market by Country
6.4 North America Others Market by Country
Chapter 7. North America Indoor Positioning And Navigation Market by Application
7.1 North America Asset & Personnel Tracking Market by Country
7.2 North America Location-Based Analytics Market by Country
7.3 North America Navigation & Maps Market by Country
7.4 North America Others Market by Country
Chapter 8. North America Indoor Positioning And Navigation Market by End Use
8.1 North America Retail Market by Country
8.2 North America Manufacturing Market by Country
8.3 North America Healthcare Market by Country
8.4 North America Travel & Hospitality Market by Country
8.5 North America Public Spaces Market by Country
8.6 North America Office Spaces Market by Country
8.7 North America Logistics & Warehouses Market by Country
8.8 North America Others Market by Country
Chapter 9. North America Indoor Positioning And Navigation Market by Country
9.1 US Indoor Positioning And Navigation Market
9.1.1 US Indoor Positioning And Navigation Market by Component
9.1.2 US Indoor Positioning And Navigation Market by Technology
9.1.3 US Indoor Positioning And Navigation Market by Application
9.1.4 US Indoor Positioning And Navigation Market by End Use
9.2 Canada Indoor Positioning And Navigation Market
9.2.1 Canada Indoor Positioning And Navigation Market by Component
9.2.2 Canada Indoor Positioning And Navigation Market by Technology
9.2.3 Canada Indoor Positioning And Navigation Market by Application
9.2.4 Canada Indoor Positioning And Navigation Market by End Use
9.3 Mexico Indoor Positioning And Navigation Market
9.3.1 Mexico Indoor Positioning And Navigation Market by Component
9.3.2 Mexico Indoor Positioning And Navigation Market by Technology
9.3.3 Mexico Indoor Positioning And Navigation Market by Application
9.3.4 Mexico Indoor Positioning And Navigation Market by End Use
9.4 Rest of North America Indoor Positioning And Navigation Market
9.4.1 Rest of North America Indoor Positioning And Navigation Market by Component
9.4.2 Rest of North America Indoor Positioning And Navigation Market by Technology
9.4.3 Rest of North America Indoor Positioning And Navigation Market by Application
9.4.4 Rest of North America Indoor Positioning And Navigation Market by End Use
Chapter 10. Company Profiles
10.1 Zebra Technologies Corporation
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expenses
10.1.5 Recent strategies and developments:
10.1.5.1 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 Cisco Systems, Inc.
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Google LLC (Alphabet Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 Honeywell International, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expenses
10.4.5 SWOT Analysis
10.5 MapsPeople
10.5.1 Company Overview
10.5.2 Recent strategies and developments:
10.5.2.1 Partnerships, Collaborations, and Agreements:
10.6 Microsoft Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Product Launches and Product Expansions:
10.6.6 SWOT Analysis
10.7 Siemens AG
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Product Launches and Product Expansions:
10.7.6 SWOT Analysis
10.8 HERE Global B.V.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Partnerships, Collaborations, and Agreements:
10.9 IndoorAtlas Ltd.
10.9.1 Company Overview
10.10. Ubisense Ltd.
10.10.1 Company Overview
10.10.2 Recent strategies and developments:
10.10.2.1 Partnerships, Collaborations, and Agreements:
10.10.2.2 Product Launches and Product Expansions:
10.11 Apple, Inc.
10.11.1 Company Overview
10.11.2 Financial Analysis
10.11.3 Regional Analysis
10.11.4 Research & Development Expense
10.11.5 SWOT Analysis

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