North America Immersive Analytics Market Size, Share & Industry Trends Analysis Report By Offering (Hardware (AR/VR/MR Headset, Displays, Sensors & Controllers, and Others), Solution, and Services), By End-Use, By Country and Growth Forecast, 2023 - 2030
The North America Immersive Analytics Market would witness market growth of 46.0% CAGR during the forecast period (2023-2030).
A company's operations can be monitored, and on-time delivery assured using technology and equipment for augmented realities. The manager might use virtual reality to ensure the security of the employees by tracking their movements and receiving notifications for dangerous places. A manager or supervisor can use virtual reality to carry out training sessions for staff in manufacturing as well as commercial contexts. The opportunity for the interactive virtual sector to flourish over the ensuing decades is provided by the expanding usage of augmented worlds in manufacturing.
Regarding revenue share, it is anticipated that the entertainment industry will perform better than other sectors throughout the projected time. The video game industry is being affected by augmented and virtual. In contrast to virtual reality, augmented reality incorporates game pictures and sounds into the real environment. Both increased corporate profitability and improved player experience are projected benefits of AR and VR. Numerous reputable game production firms use AR & VR technology to improve user experience and income. The development of more, high-density online games will be made possible by 5G networks.
Since there are so many major market participants and emerging start-ups in North America, the market has considerable potential to expand. Additionally, the region has an advantage over other regions since it has been among the first to adopt technological advancements. A growing number of military, defense, and law enforcement applications for immersive technology have developed in the region that utilizes virtual reality extensively. Therefore, the region presents lucrative growth prospects for the market throughout the forecast period.
The US market dominated the North America Immersive Analytics Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,644.6 million by 2030. The Canada market is experiencing a CAGR of 49.3% during (2023 - 2030). Additionally, The Mexico market would witness a CAGR of 48% during (2023 - 2030).
Based on Offering, the market is segmented into Hardware (AR/VR/MR Headset, Displays, Sensors & Controllers, and Others), Solution, and Services. Based on End-Use, the market is segmented into Healthcare, Government & Defense, Automotive & Transportation, Construction, Media & Entertainment, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, IBM Corporation, Accenture PLC, Google LLC (Alphabet Inc.), SAP SE, Meta Platforms, Inc., HTC Corporation, HP, Inc., Tibco Software, Inc. (Vista Equity Partners), and Magic Leap, Inc.
Scope of the Study
Market Segments covered in the Report:
By Offering
- Hardware
- AR/VR/MR Headset
- Displays
- Sensors & Controllers
- Others
- Solution
- Services
- Healthcare
- Government & Defense
- Automotive & Transportation
- Construction
- Media & Entertainment
- Others
- US
- Canada
- Mexico
- Rest of North America
- Microsoft Corporation
- IBM Corporation
- Accenture PLC
- Google LLC (Alphabet Inc.)
- SAP SE
- Meta Platforms, Inc.
- HTC Corporation
- HP, Inc.
- Tibco Software, Inc. (Vista Equity Partners)
- Magic Leap, Inc.
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- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Immersive Analytics Market, by Offering
- 1.4.2 North America Immersive Analytics Market, by End-Use
- 1.4.3 North America Immersive Analytics Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market Overview
- 2.1 Introduction
- 2.1.1 Overview
- 2.1.1.1 Market Composition and Scenario
- 2.2 Key Factors Impacting the Market
- 2.2.1 Market Drivers
- 2.2.2 Market Restraints
- Chapter 3. Competition Analysis - Global
- 3.1 KBV Cardinal Matrix
- 3.2 Recent Industry Wide Strategic Developments
- 3.2.1 Partnerships, Collaborations and Agreements
- 3.2.2 Product Launches and Product Expansions
- 3.2.3 Acquisition and Mergers
- 3.3 Market Share Analysis, 2021
- 3.4 Top Winning Strategies
- 3.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
- 3.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2019, Dec – 2023, Jun) Leading Players
- Chapter 4. North America Immersive Analytics Market by Offering
- 4.1 North America Hardware Market by Country
- 4.2 North America Immersive Analytics Market by Hardware Type
- 4.2.1 North America AR/VR/MR Headset Market by Country
- 4.2.2 North America Displays Market by Country
- 4.2.3 North America Sensors & Controllers Market by Country
- 4.2.4 North America Others Market by Country
- 4.3 North America Solution Market by Country
- 4.4 North America Services Market by Country
- Chapter 5. North America Immersive Analytics Market by End-use
- 5.1 North America Healthcare Market by Country
- 5.2 North America Government & Defense Market by Country
- 5.3 North America Automotive & Transportation Market by Country
- 5.4 North America Construction Market by Country
- 5.5 North America Media & Entertainment Market by Country
- 5.6 North America Others Market by Country
- Chapter 6. North America Immersive Analytics Market by Country
- 6.1 US Immersive Analytics Market
- 6.1.1 US Immersive Analytics Market by Offering
- 6.1.1.1 US Immersive Analytics Market by Hardware Type
- 6.1.2 US Immersive Analytics Market by End-use
- 6.2 Canada Immersive Analytics Market
- 6.2.1 Canada Immersive Analytics Market by Offering
- 6.2.1.1 Canada Immersive Analytics Market by Hardware Type
- 6.2.2 Canada Immersive Analytics Market by End-use
- 6.3 Mexico Immersive Analytics Market
- 6.3.1 Mexico Immersive Analytics Market by Offering
- 6.3.1.1 Mexico Immersive Analytics Market by Hardware Type
- 6.3.2 Mexico Immersive Analytics Market by End-use
- 6.4 Rest of North America Immersive Analytics Market
- 6.4.1 Rest of North America Immersive Analytics Market by Offering
- 6.4.1.1 Rest of North America Immersive Analytics Market by Hardware Type
- 6.4.2 Rest of North America Immersive Analytics Market by End-use
- Chapter 7. Company Profiles
- 7.1 Microsoft Corporation
- 7.1.1 Company Overview
- 7.1.2 Financial Analysis
- 7.1.3 Segmental and Regional Analysis
- 7.1.4 Research & Development Expenses
- 7.1.5 Recent strategies and developments:
- 7.1.5.1 Partnerships, Collaborations, and Agreements:
- 7.1.5.2 Product Launches and Product Expansions:
- 7.1.5.3 Acquisition and Mergers:
- 7.1.6 SWOT Analysis
- 7.2 IBM Corporation
- 7.2.1 Company Overview
- 7.2.2 Financial Analysis
- 7.2.3 Regional & Segmental Analysis
- 7.2.4 Research & Development Expenses
- 7.2.5 Recent strategies and developments:
- 7.2.5.1 Partnerships, Collaborations, and Agreements:
- 7.2.5.2 Product Launches and Product Expansions:
- 7.2.6 SWOT Analysis
- 7.3 Accenture PLC
- 7.3.1 Company Overview
- 7.3.2 Financial Analysis
- 7.3.3 Segmental and Regional Analysis
- 7.3.4 Research & Development Expenses
- 7.3.5 Recent strategies and developments:
- 7.3.5.1 Acquisition and Mergers:
- 7.3.6 SWOT Analysis
- 7.4 Google LLC (Alphabet Inc.)
- 7.4.1 Company Overview
- 7.4.2 Financial Analysis
- 7.4.3 Segmental and Regional Analysis
- 7.4.4 Research & Development Expense
- 7.4.5 Recent strategies and developments:
- 7.4.5.1 Partnerships, Collaborations, and Agreements:
- 7.4.5.2 Product Launches and Product Expansions:
- 7.4.6 SWOT Analysis
- 7.5 SAP SE
- 7.5.1 Company Overview
- 7.5.2 Financial Analysis
- 7.5.3 Segmental and Regional Analysis
- 7.5.4 Research & Development Expense
- 7.5.5 Recent strategies and developments:
- 7.5.5.1 Partnerships, Collaborations, and Agreements:
- 7.5.5.2 Product Launches and Product Expansions:
- 7.5.5.3 Acquisition and Mergers:
- 7.5.6 SWOT Analysis
- 7.6 Meta Platforms, Inc.
- 7.6.1 Company Overview
- 7.6.2 Financial Analysis
- 7.6.3 Segment and Regional Analysis
- 7.6.4 Research & Development Expense
- 7.6.5 Recent strategies and developments:
- 7.6.5.1 Partnerships, Collaborations, and Agreements:
- 7.6.5.2 Product Launches and Product Expansions:
- 7.6.5.3 Acquisition and Mergers:
- 7.6.6 SWOT Analysis
- 7.7 HTC Corporation
- 7.7.1 Company Overview
- 7.7.2 Financial Analysis
- 7.7.3 Regional Analysis
- 7.7.4 Research & Development Expense
- 7.7.5 Recent strategies and developments:
- 7.7.5.1 Partnerships, Collaborations, and Agreements:
- 7.7.5.2 Product Launches and Product Expansions:
- 7.8 HP, Inc.
- 7.8.1 Company Overview
- 7.8.2 Financial Analysis
- 7.8.3 Segmental and Regional Analysis
- 7.8.4 Research & Development Expenses
- 7.8.5 Recent strategies and developments:
- 7.8.5.1 Product Launches and Product Expansions:
- 7.8.5.2 Acquisition and Mergers:
- 7.9 Tibco Software, Inc. (Vista Equity Partners)
- 7.9.1 Company Overview
- 7.9.2 Recent strategies and developments:
- 7.9.2.1 Product Launches and Product Expansions:
- 7.9.2.2 Acquisition and Mergers:
- 7.10. Magic Leap, Inc.
- 7.10.1 Company Overview
- 7.10.2 Recent strategies and developments:
- 7.10.2.1 Partnerships, Collaborations, and Agreements:
- 7.10.2.2 Product Launches and Product Expansions:
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