North America Home Fragrance Market Size, Share & Industry Trends Analysis Report

North America Home Fragrance Market Size, Share & Industry Trends Analysis Report By Product (Sprays, Scented Candles, Essential Oils, Incense Sticks and Others), By Distribution Channel, By Country and Growth Forecast, 2023 - 2030

The North America Home Fragrance Market would witness market growth of 8.2% CAGR during the forecast period (2023-2030).

In the market, scented candles have been one of the most rapidly expanding product categories in recent years due to the growing popularity of aromatherapy. As a result, the number of customers looking for scented candles is steadily growing, aiding the market growth. The expansion can be ascribed to the expanding popularity of aromatherapy, which helps people feel less stressed, and the growing usage of candles as products for interior decoration. In addition, it has been determined that the proliferation of personalized home fragrance candles as a gifting item is a significant trend in the market, and this development is quite likely to have a favorable impact on the expansion of the market in the years to come.

Customers can select the form, size, color, and texture of candles, in addition to the smells, from various options offered by various companies. These options are tailored to the customers' individual preferences. Customers can also choose the fragrance they like and have their images and favorite quotes printed on the candle containers with some merchants. Because of this customization, the demand is projected to rise, which will fuel the market expansion for these products.

Canada's retail home décor industry is growing significantly. The surge results from several factors, including rising household income and people's desire to upgrade their homes. In addition, several important trends are influencing the home décor business, and the biggest of these is the shift to online shopping. Numerous Canadians like to shop online since it is convenient, and numerous online retailers provide various home fragrances. Another important development that impacts the home décor industry is the emergence of several small businesses. Thus, the growth of the home décor industry the availability of home fragrance products will surge, and more clients will be attracted to them, which will promote the growth of the market in North America.

The US market dominated the North America Home Fragrance Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,852 million by 2030. The Canada market is poised to grow at a CAGR of 10.6% during (2023 - 2030). Additionally, The Mexico market would witness a CAGR of 9.6% during (2023 - 2030).

Based on Product, the market is segmented into Sprays, Scented Candles, Essential Oils, Incense Sticks and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Specialty Store, Online, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seda France, Inc., Newell Brands, Inc., Bath & Body Works, NEST Fragrances, S. C. Johnson & Son, Inc., The Estee Lauder Companies, Inc., The Procter and Gamble Company, Reckitt Benckiser Group PLC, Bougie et Senteur and Scentair Technologies, Inc.

Scope of the Study

Market Segments covered in the Report:

By Product

• Sprays
• Scented Candles
• Essential Oils
• Incense Sticks
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Store
• Online
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• Seda France, Inc.
• Newell Brands, Inc.
• Bath & Body Works
• NEST Fragrances
• S. C. Johnson & Son, Inc.
• The Estee Lauder Companies, Inc.
• The Procter and Gamble Company
• Reckitt Benckiser Group PLC
• Bougie et Senteur
• Scentair Technologies, Inc.

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