North America Home Fragrance Diffusers Market Size, Share & Industry Trends Analysis Report By Type (Reed Diffusers, Heat Diffusers, Ultrasonic Diffusers, Nebulizing Diffusers, Evaporative Diffusers), By Distribution Channel, By Country and Growth Foreca

North America Home Fragrance Diffusers Market Size, Share & Industry Trends Analysis Report By Type (Reed Diffusers, Heat Diffusers, Ultrasonic Diffusers, Nebulizing Diffusers, Evaporative Diffusers), By Distribution Channel, By Country and Growth Forecast, 2023 - 2030


The North America Home Fragrance Diffusers Market would witness market growth of 4.9% CAGR during the forecast period (2023-2030).

Consumers' strong desire to create comfortable and welcoming living spaces is the key factor driving the market's expansion, and home fragrance diffusers offer an easy and practical way to do this. People can improve the atmosphere and create a calming and pleasant environment in their homes by adding perfumes. The growing popularity of aromatherapy and the acknowledged medicinal advantages of smells are also important. People can enjoy the therapeutic effects of aromatherapy in the convenience of their own homes due to home scent diffusers.

The market has grown and changed significantly in recent years. The therapeutic uses of smells and aromatherapy are becoming more popular. People can now enjoy the therapeutic benefits of aromatherapy in the comfort of their own homes due to fragrance diffusers, which are both practical and efficient. Customers that prioritize their well-being and self-care have been drawn to the capacity of various scents to lift moods and lower stress. In addition, consumers are becoming more aware of environmental sustainability. As a result, there is now a higher demand for fragrance diffusers that are pure and organic and employ plant-based components and essential oils. Manufacturers are leveraging this trend by providing environmentally friendly solutions to meet customer demands.

The US's rapidly evolving lifestyle and increasing homeownership rates are the reasons for the market's expansion. The booming real estate industry is one of the main factors contributing to the home décor industry's rising demand. Additionally, decorative items like home fragrance diffusers will become more popular because of the increasing disposable money and better lifestyles. The Canadian retail home décor sector is expanding significantly. Rising household income and the demand for home improvements are two variables that contribute to the spike.

The US market dominated the North America Home Fragrance Diffusers Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $939.3 million by 2029. The Canada market is anticipated to grow at a CAGR of 7.3% during (2023 - 2030). Additionally, The Mexico market would showcase a CAGR of 6.3% during (2023 - 2030).

Based on Type, the market is segmented into Reed Diffusers, Heat Diffusers, Ultrasonic Diffusers, Nebulizing Diffusers, Evaporative Diffusers and Others. Based on Distribution Channel, the market is segmented into Specialty Retail Stores, Hypermarkets & Supermarkets, Online/E-commerce, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Diptyque SAS (Manzanita Capital UK LLP), Jo Malone London (The Estee Lauder Companies, Inc.), NEST Fragrances (North Castle Partners, LLC), CURiO Brands (Capri Blue LLC), Bath & Body Works, Inc., Paddywax, LLC (DESIGNWORKS INVESTMENTS), Aromatique Inc., Agraria San Francisco, Inc, The Yankee Candle Company (Newell Brands, Inc.), Scentsy, Inc.

Scope of the Study

Market Segments covered in the Report:

By Type
  • Reed Diffusers
  • Heat Diffusers
  • Ultrasonic Diffusers
  • Nebulizing Diffusers
  • Evaporative Diffusers
  • Others
By Distribution Channel
  • Specialty Retail Stores
  • Hypermarkets & Supermarkets
  • Online/E-commerce
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Diptyque SAS (Manzanita Capital UK LLP)
  • Jo Malone London (The Estee Lauder Companies, Inc.)
  • NEST Fragrances (North Castle Partners, LLC)
  • CURiO Brands (Capri Blue LLC)
  • Bath & Body Works, Inc.
  • Paddywax, LLC (DESIGNWORKS INVESTMENTS)
  • Aromatique Inc.
  • Agraria San Francisco, Inc
  • The Yankee Candle Company (Newell Brands, Inc.)
  • Scentsy, Inc.
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Home Fragrance Diffusers Market, by Type
1.4.2 North America Home Fragrance Diffusers Market, by Distribution Channel
1.4.3 North America Home Fragrance Diffusers Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlight
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis
Chapter 4. North America Home Fragrance Diffusers Market by Type
4.1 North America Reed Diffusers Market by Country
4.2 North America Heat Diffusers Market by Country
4.3 North America Ultrasonic Diffusers Market by Country
4.4 North America Nebulizing Diffusers Market by Country
4.5 North America Evaporative Diffusers Market by Country
4.6 North America Others Market by Country
Chapter 5. North America Home Fragrance Diffusers Market by Distribution Channel
5.1 North America Specialty Retail Stores Market by Country
5.2 North America Hypermarkets & Supermarkets Market by Country
5.3 North America Online/E-commerce Market by Country
5.4 North America Others Market by Country
Chapter 6. North America Home Fragrance Diffusers Market by Country
6.1 US Home Fragrance Diffusers Market
6.1.1 US Home Fragrance Diffusers Market by Type
6.1.2 US Home Fragrance Diffusers Market by Distribution Channel
6.2 Canada Home Fragrance Diffusers Market
6.2.1 Canada Home Fragrance Diffusers Market by Type
6.2.2 Canada Home Fragrance Diffusers Market by Distribution Channel
6.3 Mexico Home Fragrance Diffusers Market
6.3.1 Mexico Home Fragrance Diffusers Market by Type
6.3.2 Mexico Home Fragrance Diffusers Market by Distribution Channel
6.4 Rest of North America Home Fragrance Diffusers Market
6.4.1 Rest of North America Home Fragrance Diffusers Market by Type
6.4.2 Rest of North America Home Fragrance Diffusers Market by Distribution Channel
Chapter 7. Company Profiles
7.1 Paddywax, LLC (DESIGNWORKS COLLECTIVE)
7.1.1 Company Overview
7.1.2 SWOT Analysis
7.2 CURiO Brands (Capri Blue LLC)
7.2.1 Company Overview
7.2.2 SWOT Analysis
7.3 Aromatique Inc.
7.3.1 Company Overview
7.3.2 SWOT Analysis
7.4 Agraria San Francisco, Inc
7.4.1 Company Overview
7.4.2 SWOT Analysis
7.5 Diptyque SAS (Manzanita Capital UK LLP)
7.5.1 Company Overview
7.5.2 Recent strategies and developments:
7.5.2.1 Product Launches and Product Expansions:
7.5.3 SWOT Analysis
7.6 Jo Malone London (The Estee Lauder Companies, Inc.)
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental and Regional Analysis
7.6.4 Research & Development Expense
7.6.5 Recent strategies and developments:
7.6.5.1 Product Launches and Product Expansions:
7.6.6 SWOT Analysis
7.7 NEST Fragrances (North Castle Partners, LLC)
7.7.1 Company Overview
7.7.2 Recent strategies and developments:
7.7.2.1 Product Launches and Product Expansions:
7.7.3 SWOT Analysis
7.8 Bath & Body Works, Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Recent strategies and developments:
7.8.3.1 Geographical Expansions:
7.8.4 SWOT Analysis
7.9 The Yankee Candle Company (Newell Brands, Inc.)
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Segmental and Regional Analysis
7.9.4 Research & Development Expenses
7.9.5 Recent strategies and developments:
7.9.5.1 Partnerships, Collaborations, and Agreements:
7.9.5.2 Product Launches and Product Expansions:
7.9.6 SWOT Analysis
7.10. Scentsy, Inc.
7.10.1 Company Overview
7.10.2 SWOT Analysis

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings