North America Hair Serum Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Sales Channel (Offline, and Online), By Product Type (Hair Treatment Serum, and Hair Styling Serum) By Country and Growth Forecast, 2023 - 2030
The North America Hair Serum Market would witness market growth of 7.8% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 12,919.4 thousand units (100 ml), showcasing a growth of 7.6% (2019-2022).
Online platforms offer unparalleled convenience, enabling customers to browse a vast array of hair serums from the comfort of their homes and make informed purchasing decisions through detailed product descriptions, reviews, and ratings. This accessibility transcends geographical boundaries, providing consumers with access to a diverse range of brands and formulations that may not be readily available in local brick-and-mortar stores. Therefore, the U.S market will purchase 9,202.8 thousand units (100 ml) of hair serum through online mode by 2030.
The US market dominated the North America Hair Serum Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $448.6 Million by 2030. The Canada market is experiencing a CAGR of 10.3% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9.3% during (2023 - 2030).
Hair serum is often adopted as an essential component of a comprehensive hair care routine. Many consumers incorporate hair serum into their daily regimen to address specific hair concerns and improve their hair’s overall health and appearance. Hair serum is a styling aid to achieve various hairstyles and looks. Also, hair serum offers versatility in styling options, whether sleek and straight, defined curls, voluminous waves, or textured layers. It gives the hair hold, control, and manageability, allowing for effortless styling and long-lasting results.
With the widespread use of heat styling tools such as blow dryers, straighteners, and curling irons, hair serum is increasingly adopted for its heat protection benefits. Many hair serums contain ingredients that create a protective barrier on the hair strands, shielding them from the damaging effects of heat styling and reducing the risk of breakage and split ends. Frizz control is a common concern for many individuals, especially in humid or dry climates. Hair serum is adopted as an effective solution for taming frizz and flyaway, providing smoothness and sleekness to the hair. Its lightweight formula helps to seal the hair cuticle and prevent moisture loss, resulting in frizz-free hair.
The growing e-commerce sector in Mexico provides opportunities for hair serum brands to enhance their digital presence and engage with consumers through targeted digital marketing initiatives. According to the International Trade Administration (ITA), the Mexican e-commerce sector was valued at USD 26.2 billion in 2022, representing a 23 percent increase over 2021. Therefore, the increasing e-commerce sector and expansion of the cosmetics and personal care industry are driving the market’s growth.
Based on Nature, the market is segmented into Conventional, and Organic. Based on Sales Channel, the market is segmented into Offline, and Online. Based on Product Type, the market is segmented into Hair Treatment Serum, and Hair Styling Serum. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Henkel AG & Company, KGaA
- HerStyler
- Kao Corporation
- L'Oréal S.A.
- The Procter and Gamble Company
- Unilever PLC
- Natura & Co Holding S.A.
- Giovanni Cosmetics, Inc.
- John Paul Mitchell Systems
- Revlon, Inc. (MacAndrews & Forbes)
By Nature (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
- Conventional
- Organic
- Offline
- Online
- Hair Treatment Serum
- Hair Styling Serum
- US
- Canada
- Mexico
- Rest of North America
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Hair Serum Market, by Nature
- 1.4.2 North America Hair Serum Market, by Sales Channel
- 1.4.3 North America Hair Serum Market, by Product Type
- 1.4.4 North America Hair Serum Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter’s Five Forces Analysis
- Chapter 4. Recent Strategies Deployed in Hair Serum Market
- Chapter 5. North America Hair Serum Market, By Nature
- 5.1 North America Conventional Market, By Country
- 5.2 North America Organic Market, By Country
- Chapter 6. North America Hair Serum Market, By Sales Channel
- 6.1 North America Offline Market, By Country
- 6.2 North America Online Market, By Country
- Chapter 7. North America Hair Serum Market, By Product Type
- 7.1 North America Hair Treatment Serum Market, By Country
- 7.2 North America Hair Styling Serum Market, By Country
- Chapter 8. North America Hair Serum Market, By Country
- 8.1 US Hair Serum Market
- 8.1.1 US Hair Serum Market, By Nature
- 8.1.2 US Hair Serum Market, By Sales Channel
- 8.1.3 US Hair Serum Market, By Product Type
- 8.2 Canada Hair Serum Market
- 8.2.1 Canada Hair Serum Market, By Nature
- 8.2.2 Canada Hair Serum Market, By Sales Channel
- 8.2.3 Canada Hair Serum Market, By Product Type
- 8.3 Mexico Hair Serum Market
- 8.3.1 Mexico Hair Serum Market, By Nature
- 8.3.2 Mexico Hair Serum Market, By Sales Channel
- 8.3.3 Mexico Hair Serum Market, By Product Type
- 8.4 Rest of North America Hair Serum Market
- 8.4.1 Rest of North America Hair Serum Market, By Nature
- 8.4.2 Rest of North America Hair Serum Market, By Sales Channel
- 8.4.3 Rest of North America Hair Serum Market, By Product Type
- Chapter 9. Company Profiles
- 9.1 Henkel AG & Company, KGaA
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental and Regional Analysis
- 9.1.4 Research & Development Expense
- 9.1.5 Recent strategies and developments:
- 9.1.5.1 Partnerships, Collaborations, and Agreements:
- 9.1.6 SWOT Analysis
- 9.2 Kao Corporation
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Segmental and Regional Analysis
- 9.2.4 Research & Development Expenses
- 9.2.5 SWOT Analysis
- 9.3 L'Oréal S.A.
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental and Regional Analysis
- 9.3.4 Recent strategies and developments:
- 9.3.4.1 Partnerships, Collaborations, and Agreements:
- 9.3.4.2 Acquisition and Mergers:
- 9.3.5 SWOT Analysis
- 9.4 The Procter and Gamble Company
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Research & Development Expense
- 9.4.5 Recent strategies and developments:
- 9.4.5.1 Acquisition and Mergers:
- 9.4.6 SWOT Analysis
- 9.5 Unilever PLC
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Segmental and Regional Analysis
- 9.5.4 Research & Development Expense
- 9.5.5 Recent strategies and developments:
- 9.5.5.1 Partnerships, Collaborations, and Agreements:
- 9.5.6 SWOT Analysis
- 9.6 Natura & Co Holding S.A.
- 9.6.1 Company Overview
- 9.6.2 Financial Analysis
- 9.6.3 Segmental and Regional Analysis
- 9.7 Revlon, Inc. (MacAndrews & Forbes)
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.7.3 Segmental Analysis
- 9.7.4 SWOT Analysis
- 9.8 HerStyler
- 9.8.1 Company Overview
- 9.8.2 SWOT Analysis
- 9.9 Giovanni Cosmetics, Inc.
- 9.9.1 Company Overview
- 9.9.2 SWOT Analysis
- 9.10. John Paul Mitchell Systems
- 9.10.1 Company Overview
- 9.10.2 Recent strategies and developments:
- 9.10.2.1 Product Launches and Product Expansions:
- 9.10.3 SWOT Analysis
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook