North America Hair Perfume Market Size, Share & Trends Analysis Report By Application (Women and Men), By Product Floral, By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

North America Hair Perfume Market Size, Share & Trends Analysis Report By Application (Women and Men), By Product Floral, By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

The North America Hair Perfume Market would witness market growth of 5.2% CAGR during the forecast period (2024-2031).

The US market dominated the North America Hair Perfume Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,216.8 million by 2031. The Canada market is experiencing a CAGR of 7.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 6.5% during (2024 - 2031).

Hair perfumes are adopted in professional settings, such as corporate environments and business meetings, where individuals seek to make a positive impression. Using hair perfumes in these contexts reflects a growing emphasis on personal presentation and professional grooming.

Moreover, the endorsement and use of hair perfumes by influential figures, such as celebrities, models, and industry experts, have significantly impacted consumer adoption. Their visibility and association with hair perfumes help to build credibility and generate interest among their followers.

The growth of the cosmetics and personal care industry in Canada has created more opportunities for hair perfume brands. As consumers become more interested in diverse personal care products, there is greater demand for complementary items like hair perfumes, expanding market potential. According to the International Trade Administration (ITA), in 2021, the Canadian cosmetics sector and personal care products industry generated approximately USD 1.24 billion in income. The competitive cosmetics and personal care sector encourage innovation, leading to the development of new and unique hair perfume formulations. Brands are motivated to create innovative scents and packaging to differentiate themselves in a growing market.

Based on Application, the market is segmented into Women and Men. Based on Product, the market is segmented into Floral, Fruity, Woody, Oriental, and Other Products. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online, and Other Distribution Channels. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Byredo (PUIG, S.L.)
• LVMH SE
• Jennifer McKay Design Inc. (DefineMe)
• Diptyque SAS (Manzanita Capital UK LLP)
• NEST Fragrances (North Castle Partners, LLC)
• Jo Malone London (The Estee Lauder Companies, Inc.)
• Unilever PLC
• L'OCCITANE Group
• Percy & Reed Product Limited
• Chanel S.A.

North America Hair Perfume Market Report Segmentation

By Application

• Women
• Men

By Product

• Floral
• Fruity
• Woody
• Oriental
• Other Products

By End User

• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Online
• Other Distribution Channels

By Country

• US
• Canada
• Mexico
• Rest of North America