North America Hair Mask Market Size, Share & Trends Analysis Report By Nature (Conventional and Organic), By Application, By Distribution Channel (Offline and Online), By Hair Type, By Product, By Country and Growth Forecast, 2024 - 2031

North America Hair Mask Market Size, Share & Trends Analysis Report By Nature (Conventional and Organic), By Application, By Distribution Channel (Offline and Online), By Hair Type, By Product, By Country and Growth Forecast, 2024 - 2031

The North America Hair Mask Market would witness market growth of 10.4% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 7,878.9 thousand units (200 grams), showcasing a growth of 14.5% (2020-2023).

Professional hair masks are designed for use in salons and high-end hair care facilities, targeting customers seeking premium treatments for specific hair concerns. These masks often boast advanced formulations with high concentrations of active ingredients, such as keratin, biotin, or protein complexes, which provide deep nourishment and repair. Tailored for professional expertise, these products address complex issues like chemically treated, colored, or severely damaged hair. Hair masks in this segment are applied by skilled hairdressers, ensuring optimal results through techniques like thermal infusion or prolonged treatment times. Hence in US, 9,328.2 thousand units of hair masks are expected to be utilized by professionals by the year 2031.

The US market dominated the North America Hair Mask Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $432.1 million by 2031. The Canada market is experiencing a CAGR of 11.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 11.4% during (2024 - 2031).

The market has witnessed significant growth over the past few years, driven by factors such as rising consumer awareness about personal care, increasing disposable incomes, and the growing demand for premium and natural hair care products. Hair masks, typically used as a deep conditioning treatment for the hair, help nourish and restore hair health. They are designed to repair damage, prevent hair breakage, and provide hydration, making them a key part of many consumers’ hair care routines.

Hair masks are multifunctional products that cater to various hair types and needs. Their primary application is deep conditioning, which helps restore moisture to dry and damaged hair. The masks are formulated with concentrated ingredients such as proteins, vitamins, and natural oils, which penetrate deeply into the hair follicles and scalp.

The e-commerce sector in Mexico has seen remarkable growth, with the International Trade Administration (ITA) reporting a valuation of USD 26.2 billion in 2022, marking a 23 percent increase over 2021. The number of e-commerce users in Mexico reached 63 million in 2022, an increase of 5.5 million from the previous year. This robust growth in the e-commerce sector is expected to continue, with projections indicating that the market value will reach USD 70.4 billion by 2027.

This expansion in e-commerce has had a profound impact on the hair mask market in Mexico. The increased accessibility of online shopping platforms allows consumers to purchase various hair care products, including hair masks. E-commerce platforms provide consumers with the convenience of comparing products, reading reviews, and finding the best deals, which has led to a surge in online sales of hair masks. Furthermore, the ability of manufacturers and retailers to reach a broader audience through e-commerce has enabled them to introduce and promote new hair mask products more effectively, driving market growth. In conclusion, the hair mask market in the United States and Mexico benefits from specific factors unique to each country.

Based on Nature, the market is segmented into Conventional and Organic. Based on Application, the market is segmented into Professional and Individual. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Hair Type, the market is segmented into Dry, Frizzy, Curly, and Other Hair Types. Based on Product, the market is segmented into Steam-Free Mask and Thermal Steam Mask. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• L'Oréal S.A.
• Shiseido Company Limited
• Unilever PLC
• Henkel AG & Company, KGaA
• The Procter & Gamble Company
• Johnson & Johnson
• Revlon, Inc. (MacAndrews & Forbes)
• Kao Corporation
• Davines S.p.A.

North America Hair Mask Market Report Segmentation

By Nature (Volume, Thousand Units, USD Billion, 2020-2031)

• Conventional
• Organic

By Application (Volume, Thousand Units, USD Billion, 2020-2031)

• Professional
• Individual

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• Offline
• Online

By Hair Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Dry
• Frizzy
• Curly
• Other Hair Types

By Product (Volume, Thousand Units, USD Billion, 2020-2031)

• Steam-Free Mask
• Thermal Steam Mask

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America