North America Granola Bars Market Size, Share & Trends Analysis Report By Product Type, By Distribution Channel (Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others) By Country and Growth Forecast, 2024 - 2

North America Granola Bars Market Size, Share & Trends Analysis Report By Product Type, By Distribution Channel (Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others) By Country and Growth Forecast, 2024 - 2031


The North America Granola Bars Market would witness market growth of 4.5% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 216.1 million units (pack of 6), showcasing a growth of 10.3% (2020-2023).

Conventional granola bars are crafted using a blend of ingredients such as oats, nuts, seeds, dried fruits, and sweeteners, providing a convenient and satisfying snack option for on-the-go consumption. This segment encompasses traditional flavors like oats and honey, as well as innovative varieties incorporating chocolate chips, peanut butter, or coconut. Conventional granola bars often prioritize affordability and accessibility, appealing to a broad demographic of consumers seeking convenient and familiar snack options. Consequently, Canada market would consume 21.1 million units of Conventional granola bars by the year 2031.

The US market dominated the North America Granola Bars Market by Country in 2023; thereby, achieving a market value of $2,277.1 million by 2031. The Canada market is experiencing a CAGR of 6.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 6.4% during (2024 - 2031).

The granola bars market refers to the industry segment that produces, distributes, and sells granola bars. Granola bars are convenient, ready-to-eat snack bars made primarily from ingredients such as oats, nuts, seeds, dried fruits, and sweeteners. They are typically processed by baking or pressing the ingredients together into a compact, portable form, making them suitable for on-the-go consumption.

In addition, granola bars find extensive applications across various segments of the food industry, catering to diverse consumer needs and preferences. Granola bars fortified with protein sources, such as nuts, seeds, pea protein, or whey protein isolate, cater to consumers seeking snacks that boost muscle repair, satiety, and energy metabolism. Granola bars incorporating functional ingredients, such as superfoods (e.g., chia seeds, quinoa, goji berries), adaptogens (e.g., ashwagandha, rhodiola), and prebiotics/probiotics, offer targeted health benefits and address specific wellness concerns, such as stress relief, immune support, and digestive health.

As the food processing industry in Mexico continues to grow, there is an increased capacity for the manufacturing and production of granola bars. Mexican food processing companies have invested in modern facilities, technology, and equipment to produce high-quality granola bars efficiently and at scale. This increased production capacity has led to more granola bar brands and flavors, catering to diverse consumer preferences and tastes. The food processing industry was one of the most dynamic in Mexico, according to the US Department of Agriculture, with an average annual growth rate of 4.3% and a predicted GDP contribution to Mexico's economy of $39.4 billion in 2020. Thus, the expansion of the e-commerce sector and increasing food processing propelled the market’s growth.

Based on Product Type, the market is segmented into Conventional, and Organic. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled
  • The Hershey Company
  • Mars, Inc.
  • General Mills, Inc.
  • Kellogg Company
  • PepsiCo, Inc.
  • John B. Sanfilippo & Son, Inc.
  • Clif Bar & Company
  • Nestle S.A.
  • McKee Foods Corporation
  • Olympia Granola
North America Granola Bars Market Report Segmentation

By Product Type (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)
  • Conventional
  • Organic
By Distribution Channel (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)
  • Supermarket & Hypermarket
  • Departmental Stores
  • Convenience Stores
  • Online Sales Channel
  • Others
By Country (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)
  • US
  • Canada
  • Mexico
  • Rest of North America


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Granola Bars Market, by Product Type
1.4.2 North America Granola Bars Market, by Distribution Channel
1.4.3 North America Granola Bars Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies Deployed in Granola Bars Market
Chapter 5. North America Granola Bars Market by Product Type
5.1 North America Conventional Market by Country
5.2 North America Organic Market by Country
Chapter 6. North America Granola Bars Market by Distribution Channel
6.1 North America Supermarket & Hypermarket Market by Country
6.2 North America Departmental Stores Market by Country
6.3 North America Convenience Stores Market by Country
6.4 North America Online Sales Channel Market by Country
6.5 North America Others Market by Country
Chapter 7. North America Granola Bars Market by Country
7.1 US Granola Bars Market
7.1.1 US Granola Bars Market by Product Type
7.1.2 US Granola Bars Market by Distribution Channel
7.2 Canada Granola Bars Market
7.2.1 Canada Granola Bars Market by Product Type
7.2.2 Canada Granola Bars Market by Distribution Channel
7.3 Mexico Granola Bars Market
7.3.1 Mexico Granola Bars Market by Product Type
7.3.2 Mexico Granola Bars Market by Distribution Channel
7.4 Rest of North America Granola Bars Market
7.4.1 Rest of North America Granola Bars Market by Product Type
7.4.2 Rest of North America Granola Bars Market by Distribution Channel
Chapter 8. Company Profiles
8.1 The Hershey Company
8.1.1 Company overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Product Launches and Product Expansions:
8.1.5 SWOT Analysis
8.2 Mars, Inc.
8.2.1 Company Overview
8.2.2 Recent strategies and developments:
8.2.2.1 Partnerships, Collaborations, and Agreements:
8.2.2.2 Acquisition and Mergers:
8.2.3 SWOT Analysis
8.3 General Mills, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.6 SWOT Analysis
8.4 Kellogg Company
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 PepsiCo, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expense
8.5.5 SWOT Analysis
8.6 John B. Sanfilippo & Son, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Research & Development Expenses
8.6.4 SWOT Analysis
8.7 Clif Bar & Company
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Nestle S.A.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Product Launches and Product Expansions:
8.8.6 SWOT Analysis
8.9 McKee Foods Corporation
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Olympia Granola
8.10.1 Company Overview
8.10.2 SWOT Analysis

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