North America Fitness Tracker Market Size, Share & Trends Analysis Report By Distribution Channel (Online, and Offline), By Type (Smart Watches, Smart Bands, and Others), By Application, By Country and Growth Forecast, 2023 - 2030
The North America Fitness Tracker Market would witness market growth of 16.8% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 1,20,032.3 thousand units, showcasing a growth of 19.9% (2019-2022).
The exponential growth in adopting fitness trackers is intricately linked to an upswing in health consciousness. As individuals across diverse demographics became more attuned to the importance of leading an active lifestyle, these became invaluable tools to monitor and optimize personal health. The awareness of the profound impact of physical activity on overall well-being became a driving force behind the adoption trend.
The adoption of fitness trackers has witnessed an exponential rise, with millions of users embracing these wearable companions as integral tools for monitoring, analyzing, and optimizing their physical well-being. The allure of real-time health data, personalized insights, and the gamification of fitness goals has resonated across diverse demographic segments, transcending age, gender, and fitness levels. Moreover, the seamless integration of these with smartphones and other digital ecosystems has been a game-changer in driving adoption.
The fitness landscape in the United States is dynamic and continually evolving, with emerging trends shaping how individuals approach their health and wellness. The trend towards home-based fitness has experienced significant growth, especially with the popularity of virtual workouts, streaming fitness classes, and home exercise equipment. These play a crucial role in this trend by providing users with the means to monitor their workouts, set goals, and track progress within the comfort of their homes. Therefore, rising fitness trends and the aging population in North America will increase their demand in the region.
The US market dominated the North America Fitness Tracker Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $44,770.6 million by 2030. The Canada market is experiencing a CAGR of 19.4% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 18.4% during (2023 - 2030).
Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Type, the market is segmented into Smart Watches, Smart Bands, and Others. Based on Application, the market is segmented into Running, Sports, Cycling Tracking, Glucose Monitoring, Heart Rate Tracking, Sleep Monitoring, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Adidas AG
- Apple Inc.
- Nike, Inc.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Google LLC (Alphabet Inc.)
- Garmin Ltd.
- Xiaomi Corporation
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- Fossil Group, Inc.
- Sony Corporation
By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)
- Online
- Offline
- Smart Watches
- Smart Bands
- Others
- Running
- Sports
- Cycling Tracking
- Glucose Monitoring
- Heart Rate Tracking
- Sleep Monitoring
- Others
- US
- Canada
- Mexico
- Rest of North America
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Fitness Tracker Market, by Distribution Channel
- 1.4.2 North America Fitness Tracker Market, by Type
- 1.4.3 North America Fitness Tracker Market, by Application
- 1.4.4 North America Fitness Tracker Market, by Country
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2022
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2022, Sep – 2023, Oct) Leading Players
- 4.5 Porter’s Five Forces Analysis
- Chapter 5. North America Fitness Tracker Market by Distribution Channel
- 5.1 North America Online Market by Region
- 5.2 North America Offline Market by Region
- Chapter 6. North America Fitness Tracker Market by Type
- 6.1 North America Smart Watches Market by Country
- 6.2 North America Smart Bands Market by Country
- 6.3 North America Others Market by Country
- Chapter 7. North America Fitness Tracker Market by Application
- 7.1 North America Running Market by Country
- 7.2 North America Sports Market by Country
- 7.3 North America Cycling Tracking Market by Country
- 7.4 North America Glucose Monitoring Market by Country
- 7.5 North America Heart Rate Tracking Market by Country
- 7.6 North America Sleep Monitoring Market by Country
- 7.7 North America Others Market by Country
- Chapter 8. North America Fitness Tracker Market by Country
- 8.1 US Fitness Tracker Market
- 8.1.1 US Fitness Tracker Market by Distribution Channel
- 8.1.2 US Fitness Tracker Market by Type
- 8.1.3 US Fitness Tracker Market by Application
- 8.2 Canada Fitness Tracker Market
- 8.2.1 Canada Fitness Tracker Market by Distribution Channel
- 8.2.2 Canada Fitness Tracker Market by Type
- 8.2.3 Canada Fitness Tracker Market by Application
- 8.3 Mexico Fitness Tracker Market
- 8.3.1 Mexico Fitness Tracker Market by Distribution Channel
- 8.3.2 Mexico Fitness Tracker Market by Type
- 8.3.3 Mexico Fitness Tracker Market by Application
- 8.4 Rest of North America Fitness Tracker Market
- 8.4.1 Rest of North America Fitness Tracker Market by Distribution Channel
- 8.4.2 Rest of North America Fitness Tracker Market by Type
- 8.4.3 Rest of North America Fitness Tracker Market by Application
- Chapter 9. Company Profiles
- 9.1 Adidas AG
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Regional Analysis
- 9.1.4 Research & Development Expense
- 9.1.5 Recent strategies and developments:
- 9.1.5.1 Partnerships, Collaborations, and Agreements:
- 9.1.6 SWOT Analysis
- 9.2 Apple, Inc.
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 Research & Development Expense
- 9.2.5 Recent strategies and developments:
- 9.2.5.1 Product Launches and Product Expansions:
- 9.2.6 SWOT Analysis
- 9.3 Nike, Inc.
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental Analysis
- 9.3.4 Recent strategies and developments:
- 9.3.4.1 Partnerships, Collaborations, and Agreements:
- 9.3.4.2 Acquisition and Mergers:
- 9.3.5 SWOT Analysis
- 9.4 Samsung Electronics Co., Ltd. (Samsung Group)
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.4.4 Recent strategies and developments:
- 9.4.4.1 Partnerships, Collaborations, and Agreements:
- 9.4.4.2 Product Launches and Product Expansions:
- 9.4.5 SWOT Analysis
- 9.5 Google LLC (Alphabet Inc.)
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Segmental and Regional Analysis
- 9.5.4 Research & Development Expense
- 9.5.5 Recent strategies and developments:
- 9.5.5.1 Partnerships, Collaborations, and Agreements:
- 9.5.6 SWOT Analysis
- 9.6 Garmin Ltd.
- 9.6.1 Company Overview
- 9.6.2 Financial Analysis
- 9.6.3 Segmental and Regional Analysis
- 9.6.4 Research & Development Expenses
- 9.6.5 Recent strategies and developments:
- 9.6.5.1 Partnerships, Collaborations, and Agreements:
- 9.6.5.2 Product Launches and Product Expansions:
- 9.6.5.3 Acquisition and Mergers:
- 9.6.6 SWOT Analysis
- 9.7 Xiaomi Corporation
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.7.3 Segmental and Regional Analysis
- 9.7.4 Research & Development Expense
- 9.7.5 SWOT Analysis
- 9.8 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.8.3 Segmental and Regional Analysis
- 9.8.4 Research & Development Expense
- 9.8.5 Recent strategies and developments:
- 9.8.5.1 Product Launches and Product Expansions:
- 9.8.6 SWOT Analysis
- 9.9 Fossil Group, Inc.
- 9.9.1 Company Overview
- 9.9.2 Financial Analysis
- 9.9.3 Segmental and Regional Analysis
- 9.9.4 Research & Development Expense
- 9.9.5 SWOT Analysis
- 9.10. Sony Corporation
- 9.10.1 Company Overview
- 9.10.2 Financial Analysis
- 9.10.3 Segmental and Regional Analysis
- 9.10.4 Research & Development Expenses
- 9.10.5 Recent strategies and developments:
- 9.10.5.1 Partnerships, Collaborations, and Agreements:
- 9.10.5.2 Product Launches and Product Expansions:
- 9.10.6 SWOT Analysis
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