North America Eye Makeup Market Size, Share & Trends Analysis Report By Source (Conventional and Organic), By Distribution Channel (Offline and Online), By Product, By Country and Growth Forecast, 2024 - 2031

North America Eye Makeup Market Size, Share & Trends Analysis Report By Source (Conventional and Organic), By Distribution Channel (Offline and Online), By Product, By Country and Growth Forecast, 2024 - 2031

The North America Eye Makeup Market would witness market growth of 5.9% CAGR during the forecast period (2024-2031).

The US market dominated the North America Eye Makeup Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,014.6 million by 2031. The Canada market is experiencing a CAGR of 7.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 7.3% during (2024 - 2031).

These products, including eyeliners, mascaras, eyeshadows, and eyebrow products, have become essential components of beauty routines for millions. The beauty industry's market has emerged as one of the most dynamic and swiftly expanding segments, influenced by a variety of factors, including the evolution of beauty trends, innovations in product formulations, and the proliferation of social media influencers.

It has become increasingly apparent that this is a potent instrument for self-expression as beauty standards continue to evolve and diverse. Unlike other types of makeup that may conceal or enhance specific facial features, they allows for creativity and experimentation with color, texture, and technique. There is a growing demand for a greater variety of cosmetics as a result of the fact that consumers are constantly looking for them to represent their style, cultural influences, and mood.

In Canada, this market is experiencing notable growth, supported by the rise of eCommerce and consumer preference for convenience. In 2021, the cosmetics industry generated approximately USD 1.24 billion in revenue, with projections showing a growth of 1.45% annually, reaching USD 1.8 billion by 2024. The increasing shift toward online shopping significantly influences this growth. By 2022, over 27 million Canadians, or 75% of the population, were e-commerce users, expected to rise to 77.6% by 2025. This trend has resulted in a significant increase in the number of online purchases of these products. The convenience of online shopping, paired with Canada’s environmentally conscious consumers, positions the country as a growing market for innovative and sustainable eye makeup products. Hence, the region will present lucrative growth opportunities for the market throughout the forecast period.

Based on Source, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eye Brow Enhancers, and Other Products. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• L'Oréal S.A.
• Pacifica Beauty LLC
• Unilever PLC
• Kao Corporation
• NAOS
• The Estee Lauder Companies, Inc.
• Johnson & Johnson
• Pierre Fabre S.A
• Amway Corporation
• Coty, Inc.

North America Eye Makeup Market Report Segmentation

By Source

• Conventional
• Organic

By Distribution Channel

• Offline
• Online

By Product

• Mascara
• Eye Shadow
• Eye Liner
• Eye Pencil
• Eye Brow Enhancers
• Other Products

By Country

• US
• Canada
• Mexico
• Rest of North America